{"id":4140,"date":"2017-07-28T21:23:09","date_gmt":"2017-07-28T18:23:09","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4140"},"modified":"2023-04-27T14:01:48","modified_gmt":"2023-04-27T11:01:48","slug":"bilancoya-yazilmayan-en-buyuk-kazanc-itibar","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/bilancoya-yazilmayan-en-buyuk-kazanc-itibar\/","title":{"rendered":"Bilan\u00e7oya Yaz\u0131lmayan En B\u00fcy\u00fck Kazan\u00e7: \u0130tibar"},"content":{"rendered":"\n<p>D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu&nbsp;&#8220;itibar&#8221;.<\/p>\n\n\n\n<p>Son y\u0131llarda kurumsal y\u00f6neti\u015fim prensiplerine uyum s\u00fcre\u00e7lerinin yayg\u0131nla\u015fmas\u0131 ve itibar endekslerinin t\u00fcketicilerin, marka tercihinde dikkate ald\u0131\u011f\u0131 temel bile\u015fenlerden biri haline gelmesiyle; itibar konusu i\u015f insanlar\u0131n\u0131n g\u00fcndeminde \u00fcst s\u0131ralara oturdu.<\/p>\n\n\n\n<p>Kurumlar\u0131n\u0131n vizyon ve itibarlar\u0131n\u0131 temsil eden CEO ve \u00fcst d\u00fczey y\u00f6neticilerin bireysel itibarlar\u0131 da bu ba\u011flamda daha fazla \u00f6nem kazanmaya ba\u015flad\u0131. Kuruma \u00f6nemli \u00f6l\u00e7\u00fcde rekabet avantaj\u0131 sa\u011flayan, kazanman\u0131n \u00e7ok zor ama hele de ya\u015fad\u0131\u011f\u0131m\u0131z dijital \u00e7a\u011fda kaybetmenin an meselesi oldu\u011fu itibar konusunda CEO\u2019lara b\u00fcy\u00fck i\u015f d\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi \u201c\u0130\u015f \u0130nsanlar\u0131 \u0130tibar Ara\u015ft\u0131rmas\u0131\u201d da bu durumu de\u011ferlendirdi.<\/p>\n\n\n\n<p>G\u00f6r\u00fc\u015f bildiren kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131na g\u00f6re (%56) itibarl\u0131 bir i\u015f insan\u0131nda olmas\u0131 gereken en \u00f6nemli \u00f6zellik g\u00fcvenilir olmas\u0131; bunu %47 ile ba\u015far\u0131l\u0131 olmas\u0131 takip ediyor.<\/p>\n\n\n\n<p>\u00d6te yandan r\u00fc\u015fvet al\u0131nmas\u0131 (%94) ve \u00e7al\u0131\u015fanlara kar\u015f\u0131 adil davran\u0131\u015f kat\u0131l\u0131mc\u0131lar taraf\u0131ndan itibar\u0131 en fazla d\u00fc\u015f\u00fcren \u00f6zelliklerin ba\u015f\u0131nda yer ald\u0131. Ara\u015ft\u0131rmadan \u00e7\u0131kan di\u011fer bir ilgin\u00e7 sonu\u00e7 ise kat\u0131l\u0131mc\u0131lar\u0131n; \u00e7al\u0131\u015fanlara kar\u015f\u0131 adil olmayan davran\u0131\u015flarla, sahtecilik ve doland\u0131r\u0131c\u0131l\u0131k iddialar\u0131n\u0131 e\u015fit d\u00fczeyde g\u00f6rmesi oldu. Her iki durum da itibarl\u0131 i\u015f insanlar\u0131nda bulunmamas\u0131 gereken \u00f6zellikler aras\u0131nda %91 ile ikinci s\u0131rada geldi.<\/p>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lar nezdinde bir kurumun itibarl\u0131 olarak alg\u0131lanmas\u0131 i\u00e7in etkili olan unsurlar\u0131n ba\u015f\u0131nda; %48 ile d\u00fcr\u00fcstl\u00fck ve \u015feffafl\u0131k; %41 ile yeniliklere \/teknolojiye \u00f6nem vermek kriterleri geldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"1024\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/itibar_1-783x1024.jpg\" alt=\"\" class=\"wp-image-4141\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/itibar_1-783x1024.jpg 783w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/itibar_1-230x300.jpg 230w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/itibar_1-768x1004.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/itibar_1-1175x1536.jpg 1175w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/itibar_1.jpg 1469w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu&nbsp;&#8220;itibar&#8221;. Son y\u0131llarda kurumsal y\u00f6neti\u015fim prensiplerine uyum s\u00fcre\u00e7lerinin yayg\u0131nla\u015fmas\u0131 ve itibar endekslerinin t\u00fcketicilerin, marka tercihinde dikkate ald\u0131\u011f\u0131 temel bile\u015fenlerden biri haline gelmesiyle; itibar konusu i\u015f insanlar\u0131n\u0131n g\u00fcndeminde \u00fcst s\u0131ralara oturdu. Kurumlar\u0131n\u0131n vizyon ve itibarlar\u0131n\u0131 temsil eden CEO ve \u00fcst d\u00fczey y\u00f6neticilerin bireysel itibarlar\u0131 da bu ba\u011flamda [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4140"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}