Zaman de\u011fi\u015fiyor\u2026
M\u00fc\u015fteri alg\u0131s\u0131 de\u011fi\u015fiyor\u2026
Art\u0131k markalar i\u00e7in \u00fcr\u00fcn ya da fiyattan daha \u00f6nemli tek unsur var: M\u00fc\u015fteri Deneyimi!<\/p>\n\n\n\n
M\u00fc\u015fteri deneyimi, en basit anlat\u0131m\u0131 ile kurum ve m\u00fc\u015fteri aras\u0131nda etkile\u015fimin kalitesini tan\u0131mlar. M\u00fckemmel m\u00fc\u015fteri deneyimi ya\u015fatmak isteyen kurumun \u00f6nceli\u011fi ise b\u00fct\u00fcnsel yakla\u015f\u0131m olmal\u0131. Belki de m\u00fc\u015fteri deneyiminin en zor k\u0131sm\u0131 olan b\u00fct\u00fcnsellik, m\u00fc\u015fteriyle temas edilen kanallar\u0131n performans\u0131 ile s\u0131n\u0131rl\u0131 kalmamal\u0131; teknolojik geli\u015fmelerin takibi, k\u00fclt\u00fcrel yap\u0131n\u0131n analizi, m\u00fc\u015fteri ile ileti\u015fimde olan departmanlar\u0131n performans\u0131, birbirileri ile uyumu ve yetenek y\u00f6netimi gibi s\u00fcre\u00e7leri de b\u00fct\u00fcnsel bak\u0131\u015f a\u00e7\u0131s\u0131na dahil edilmeli. <\/p>\n\n\n\n
M\u00fc\u015fteriyi merkeze koyarak b\u00fct\u00fcnselli\u011fi yakalamak ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri deneyimi sa\u011flaman\u0131n p\u00fcf noktas\u0131. Ayr\u0131ca, m\u00fc\u015fteri ile duygusal ba\u011f yaratmak, empati kurabilmek ve m\u00fc\u015fteriye markay\u0131 sevdirmek de di\u011fer \u00f6nemli ad\u0131mlardan.<\/p>\n\n\n\n
\n“Fark yaratman\u0131n bir yolunun da m\u00fc\u015fteri deneyiminden ge\u00e7ti\u011fini bilen \u015firketler deneyimin kalitesini iyile\u015ftirmeye odakland\u0131…\u201d <\/p>\n<\/blockquote>\n\n\n\n
\n\u201cDeneyim kalitesini iyile\u015ftirmeye odaklanarak m\u00fckemmel m\u00fc\u015fteri deneyimi ya\u015fatan firmalar sadece ciro ve karl\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rm\u0131\u015f olmuyor; ayn\u0131 zamanda m\u00fc\u015fteri sadakati ve rekabet ortam\u0131nda da fark yarat\u0131yor.\u201d<\/p>\n<\/blockquote>\n\n\n\n
M\u00fc\u015fteri deneyimi ad\u0131mlar\u0131<\/h3>\n\n\n\n
M\u00fc\u015fteri deneyim yolculu\u011funu zenginle\u015ftirmenin ilk ad\u0131m\u0131, m\u00fc\u015fteride \u00fcr\u00fcn\/hizmet ihtiyac\u0131n\u0131n olu\u015fturulmas\u0131. Daha sonra, olu\u015fan ihtiyac\u0131 hangi markan\u0131n kar\u015f\u0131layabilece\u011fini tespit etme ve ikna etme geliyor. B\u00f6ylelikle sat\u0131\u015f s\u00fcreci ba\u015fl\u0131yor. Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri deneyimi alg\u0131s\u0131 ve dolay\u0131s\u0131yla tekrar sat\u0131n alma i\u00e7in, sadece \u00fcr\u00fcn\/hizmet sat\u0131\u015f\u0131nda de\u011fil sat\u0131\u015f sonras\u0131nda da t\u00fcm kanallardan destek sa\u011flamak \u015fart! M\u00fc\u015fteri deneyimini etkileyen di\u011fer parametreler ise, \u00fcr\u00fcn\/hizmet kalitesi, fiyat alg\u0131s\u0131, \u015fikayet y\u00f6netimi, tavsiye. Parametrelerin etkisi de sekt\u00f6rden sekt\u00f6re de\u011fi\u015fkenlik g\u00f6steriyor. <\/p>\n\n\n\n
U\u00e7tan uca m\u00fc\u015fteri deneyimi<\/h3>\n\n\n\n
M\u00fckemmel m\u00fc\u015fteri deneyimi i\u00e7in sadece sat\u0131\u015f ya da etkile\u015fim kanal\u0131ndan de\u011fil m\u00fc\u015fterilerle ileti\u015fim kurulan t\u00fcm temas noktalar\u0131nda sorunsuz m\u00fc\u015fteri deneyimi ya\u015fatan markalar, m\u00fc\u015fteri g\u00f6z\u00fcnde farkl\u0131la\u015f\u0131yor. \u00d6rne\u011fin, internetten ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc ma\u011fazadan de\u011fi\u015ftirdikten sonra kullan\u0131m talimatlar\u0131 i\u00e7in \u00e7a\u011fr\u0131 merkezini arayan bir m\u00fc\u015fteri etkile\u015fime girdi\u011fi t\u00fcm kanallarda olumu bir deneyim ya\u015fad\u0131\u011f\u0131 takdirde, markayla ili\u015fkisini s\u00fcrd\u00fcrmeye devam ediyor. Bu ba\u011flamda, markalar sat\u0131\u015f ve sonras\u0131nda destek verdi\u011fi t\u00fcm kanallarda i\u015fleyi\u015fin sorunsuz ilerledi\u011finden emin olmal\u0131 ve d\u00fczenli aral\u0131klarla s\u00fcreci objektif bir g\u00f6zle test etmelidir.<\/p>\n\n\n\n
M\u00fc\u015fteri deneyimi ara\u015ft\u0131rmalar\u0131<\/h3>\n\n\n\n
M\u00fc\u015fteri deneyimi konusunda yap\u0131lan ara\u015ft\u0131rmalar g\u00f6steriyor ki bug\u00fcn bir\u00e7ok firma m\u00fc\u015fterileri ile uzun vadeli ili\u015fkiler kurmakta zorlan\u0131yor. Bu ba\u011flamda, m\u00fc\u015fteri deneyiminin d\u00fczenli \u00f6l\u00e7\u00fcmlenmesi kanallardan verilen hizmet performans\u0131n\u0131n art\u0131r\u0131lmas\u0131ndan kurumsal inovasyona kadar geni\u015f \u00f6l\u00e7ekte olumlu katk\u0131lar sa\u011fl\u0131yor. <\/p>\n\n\n\n
A.L.F.A. Awards 2017<\/h3>\n\n\n\n
\u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta kazananlar 17 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 & Y\u00f6netimi Zirvesi\u2019nin ard\u0131ndan Kemer Country Club\u2019da ger\u00e7ekle\u015ftirilen g\u00f6rkemli bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. Ara\u015ft\u0131rma metodolojisi ve saha \u00e7al\u0131\u015fmas\u0131 64 bin kullan\u0131c\u0131s\u0131 bulunan \u201cT\u00fcrkiye\u2019nin Sesi Paneli\u201d \u00fczerinden Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan ger\u00e7ekle\u015ftirilen A.L.F.A Awards\u2019ta, 26 kategoride deneyimi en iyi ya\u015fatan markalar belirlendi.<\/p>\n\n\n\n
Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k Genel M\u00fcd\u00fcr\u00fc \u00c7i\u011fdem Penn A.L.F.A. Awards ile ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n
\u201cM\u00fc\u015fteri deneyimi alan\u0131nda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar bize g\u00f6steriyor ki; m\u00fc\u015fterileri fanatik taraftarlara \u00e7evirmek m\u00fcmk\u00fcn ama kolay de\u011fil! M\u00fc\u015fteriden taraftara giden bu yolda \u00f6ncelik ise m\u00fc\u015fteri deneyimine \u2018b\u00fct\u00fcnsel\u2019 yakla\u015fmaktan ge\u00e7iyor\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Zaman de\u011fi\u015fiyor\u2026M\u00fc\u015fteri alg\u0131s\u0131 de\u011fi\u015fiyor\u2026Art\u0131k markalar i\u00e7in \u00fcr\u00fcn ya da fiyattan daha \u00f6nemli tek unsur var: M\u00fc\u015fteri Deneyimi! M\u00fc\u015fteri deneyimi, en basit anlat\u0131m\u0131 ile kurum ve m\u00fc\u015fteri aras\u0131nda etkile\u015fimin kalitesini tan\u0131mlar. M\u00fckemmel m\u00fc\u015fteri deneyimi ya\u015fatmak isteyen kurumun \u00f6nceli\u011fi ise b\u00fct\u00fcnsel yakla\u015f\u0131m olmal\u0131. Belki de m\u00fc\u015fteri deneyiminin en zor k\u0131sm\u0131 olan b\u00fct\u00fcnsellik, m\u00fc\u015fteriyle temas edilen kanallar\u0131n performans\u0131 […]<\/p>\n","protected":false},"author":5,"featured_media":2698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-4160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kaynak-calismalarimiz"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4160"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2698"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}