D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu ‘Renkli Sekt\u00f6re Verilerle Bak\u0131\u015f’ ba\u015fl\u0131\u011f\u0131yla yay\u0131mlanan kozmetik pazar\u0131. <\/p>\n\n\n\n
Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n kaynaklar\u0131na g\u00f6re, global kozmetik pazar\u0131 2011-2015 y\u0131llar\u0131 aras\u0131nda y\u00fczde 4,4\u2019l\u00fck b\u00fcy\u00fcme ger\u00e7ekle\u015ftirirken, Avrupa pazar\u0131n\u0131n y\u00fczde 2,5\u2019ine sahip T\u00fcrkiye kozmetik piyasas\u0131 gelirleri y\u00fczde 9 ile genel ortalaman\u0131n \u00fczerinde bir b\u00fcy\u00fcme sergiledi. Ayn\u0131 zaman dilimi i\u00e7inde t\u00fcketim oran\u0131 ise y\u00fczde 7,5 art\u0131\u015f g\u00f6sterdi. T\u00fcrkiye kozmetik pazar\u0131n\u0131n k\u00fcresel pazardan farkl\u0131la\u015fan bir ba\u015fka taraf ise, alt segmentleri. D\u00fcnyada pazar\u0131n en kazan\u00e7l\u0131 alt grubu y\u00fcz \u00fcr\u00fcnleri olurken, T\u00fcrkiye\u2019de g\u00f6z ve dudak \u00fcr\u00fcn gruplar\u0131 \u00f6nde geliyor. Ayn\u0131 zamanda, T\u00fcrkiye\u2019nin M\u00fcsl\u00fcman a\u011f\u0131rl\u0131kl\u0131 n\u00fcfus yap\u0131s\u0131 da \u00fcr\u00fcn i\u00e7eriklerinde farkl\u0131la\u015fma yaratarak, pazara farkl\u0131 \u00fcr\u00fcnler kazand\u0131r\u0131yor. T\u00fcrkiye kozmetik sekt\u00f6r\u00fcn\u00fcn 2020 y\u0131l\u0131na kadar y\u00fczde 9 b\u00fcy\u00fcme oran\u0131n\u0131 korumas\u0131 bekleniyor ki; bu b\u00fcy\u00fcme beklentisi de yine k\u00fcresel pazar i\u00e7in beklenenin \u00fczerinde.<\/p>\n\n\n\n
Xsights\u2019\u0131n 2016 y\u0131l sonunda ger\u00e7ekle\u015ftirdi\u011fi Gen\u00e7 T\u00fcketicinin Sesi Ara\u015ft\u0131rmas\u0131 da g\u00f6steriyor ki hem Y Ku\u015fa\u011f\u0131n\u0131n hem de Z Ku\u015fa\u011f\u0131n\u0131n y\u00fczde 5\u2019i kendi har\u00e7l\u0131k veya kazan\u00e7lar\u0131yla renkli kozmetik \u00fcr\u00fcnleri sat\u0131n al\u0131yor. Ara\u015ft\u0131rmaya g\u00f6re Y Ku\u015fa\u011f\u0131, Z Ku\u015fa\u011f\u0131na g\u00f6re cilt bak\u0131m\u0131na daha fazla kaynak ay\u0131r\u0131yor (%10; %6). Elde edilen bu veriler, takip\u00e7i say\u0131s\u0131 y\u00fcksek sosyal medya fenomenlerinin m\u00fc\u015fteri deneyimlerini takip\u00e7ilerine aktarmalar\u0131n\u0131n, ba\u015fka bir deyi\u015fle influencer marketing\u2019in, kozmetik t\u00fcketimini artt\u0131rm\u0131\u015f olabilece\u011fini ak\u0131llara getiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu ‘Renkli Sekt\u00f6re Verilerle Bak\u0131\u015f’ ba\u015fl\u0131\u011f\u0131yla yay\u0131mlanan kozmetik pazar\u0131. Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n kaynaklar\u0131na g\u00f6re, global kozmetik pazar\u0131 2011-2015 y\u0131llar\u0131 aras\u0131nda y\u00fczde 4,4\u2019l\u00fck b\u00fcy\u00fcme ger\u00e7ekle\u015ftirirken, Avrupa pazar\u0131n\u0131n y\u00fczde 2,5\u2019ine sahip T\u00fcrkiye kozmetik piyasas\u0131 gelirleri y\u00fczde 9 ile genel ortalaman\u0131n \u00fczerinde bir b\u00fcy\u00fcme sergiledi. Ayn\u0131 zaman dilimi […]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4222"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}