{"id":4248,"date":"2017-09-10T22:23:14","date_gmt":"2017-09-10T19:23:14","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4248"},"modified":"2023-04-27T13:55:29","modified_gmt":"2023-04-27T10:55:29","slug":"beyaz-yakalilar-icin-sanayi-4-0","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/beyaz-yakalilar-icin-sanayi-4-0\/","title":{"rendered":"Beyaz Yakal\u0131lar i\u00e7in Sanayi 4.0"},"content":{"rendered":"\n

Beyaz Yakal\u0131lar Sanayi 4.0’\u0131n Kendilerini Ne Kadar Etkileyece\u011fini Biliyor Mu?<\/h3>\n\n\n\n

Xsights<\/a>‘\u0131n “Beyaz Yakal\u0131 \u00c7al\u0131\u015fanlar Nezdinde Sanayi 4.0 Bilinirli\u011fi ve Alg\u0131s\u0131” ara\u015ft\u0131rmas\u0131 Marketing T\u00fcrkiye dergisinin Eyl\u00fcl say\u0131s\u0131nda…<\/p>\n\n\n\n

\u015e\u00fcphesiz son d\u00f6nemin en pop\u00fcler kavralar\u0131ndan biri Sanayi 4.0… \u015eirketler yat\u0131r\u0131mlar\u0131n\u0131 h\u0131zla Sanayi 4.0 \u00fczerinden \u015fekillendirirken \u00e7al\u0131\u015fanlar da bu s\u00fcrece uyum sa\u011flamaya \u00e7al\u0131\u015f\u0131yor. Peki, Sanayi 4.0’\u0131n tam da merkezinde yer alan beyaz yakal\u0131lar bu kavrama ne kadar hakim? Beyaz yakal\u0131lara g\u00f6re Sanayi 4.0 gelece\u011fimizi nas\u0131l etkileyecek? \u0130\u015fte sorular\u0131n yan\u0131tlar\u0131…

G\u00fcn\u00fcm\u00fcz bili\u015fim \u00e7a\u011f\u0131nda yayg\u0131nla\u015fan ve geli\u015fen otomasyon, internet ve Big Data ile ba\u015flayan ser\u00fcvenin birbirileriyle ileti\u015fim kurabilen, \u00f6\u011frenebilen, inisiyatif alabilen makinalar arac\u0131l\u0131\u011f\u0131yla yap\u0131lan \u00fcretim s\u00fcrecine evrilmesi olarak tan\u0131mlan\u0131yor. “Yeni Sanayi Devrimi” yani “End\u00fctri 4.0” … Peki, toplumsal yap\u0131n\u0131n \u00f6nemli bir s\u0131n\u0131f\u0131n\u0131 olu\u015fturan beyaz yakal\u0131lar nezdinde bu kavram ne kadar biliniyor? Yediden yetmi\u015fe herkesin diline pelesenk olan ve her ge\u00e7en g\u00fcn \u00f6nemi artan bu yeni ekonomik ve sanayi s\u00fcrecinin y\u00f6neticisi segmentinde kar\u015f\u0131l\u0131\u011f\u0131 ne? \u0130\u015fte t\u00fcm bu sorular\u0131n yan\u0131t\u0131 Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k<\/a>‘\u0131n Marketing T\u00fcrkiye i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi “Beyaz Yakal\u0131 \u00c7al\u0131\u015fanlar Nezdinde Sanayi 4.0 Bilinirli\u011fi ve Alg\u0131s\u0131” ara\u015ft\u0131rmas\u0131nda…<\/p>\n\n\n\n

Bilgi kayna\u011f\u0131 akademik yay\u0131nlar<\/h3>\n\n\n\n

Kat\u0131l\u0131mc\u0131lara Sanayi 4.0 ile ilgili bilgi edinmek i\u00e7in hangi kaynaklar\u0131 kulland\u0131\u011f\u0131 soruldu\u011funda kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 51’inin akademik “yay\u0131nlar\/seminerler” yan\u0131t\u0131n\u0131 verdi\u011fi g\u00f6r\u00fcl\u00fcyor. Buna y\u00fczde 41 ile internet siteleri, y\u00fczde 31 ile TV programlar\u0131 ve y\u00fczde 15 ile sosyal medya takip ediyor.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kat\u0131c\u0131l\u0131mlar\u0131n yar\u0131s\u0131 sanayi 4.0’\u0131 biliyor <\/h3>\n\n\n\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re beyaz yakal\u0131lar\u0131n yar\u0131s\u0131ndan biraz fazlas\u0131 (y\u00fczde 53) gelece\u011fin \u00fcretim s\u00fcrecini belirleyecek olan “Sanayi 4.0″\u0131 daha \u00f6nce duyduklar\u0131n\u0131 belirtiyor. Sanayi 4.0’\u0131 bilen bu grubun ya\u015f ve deneyim d\u00fczeyine bak\u0131ld\u0131\u011f\u0131ndaysa bir hayli ilgin\u00e7 sonu\u00e7la kar\u015f\u0131la\u015f\u0131yoruz. San\u0131lan\u0131n aksine gen\u00e7 jenerasyondan ziyade 55 ya\u015f ve \u00fczeri kat\u0131l\u0131mc\u0131larla 15 y\u0131l \u00fcst\u00fc \u00e7al\u0131\u015fma deneyimi bulunanlar anlaml\u0131 olarak \u00f6n plana \u00e7\u0131k\u0131yor. Ancak Sanayi 4.0’\u0131 daha \u00f6nce duyan kat\u0131l\u0131mc\u0131lar\u0131n konuyla ilgili yeterince bilgi sahibi olmad\u0131\u011f\u0131ysa dikkatlerden ka\u00e7m\u0131yor. Ara\u015ft\u0131rman\u0131n bir di\u011fer dikkat \u00e7eken sonucuysa kad\u0131nlar\u0131n erkeklere g\u00f6re konu hakk\u0131nda daha fazla bilgi sahibi olmas\u0131…<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sanayi 4.0 i\u00e7in akademi ve \u015firketler el ele vermeli<\/h3>\n\n\n\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye’nin \u00fcretim ekonomisinde uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fcn artaca\u011f\u0131n\u0131 ve \u00fcretim maliyetlerinin d\u00fc\u015fece\u011fi ifadelerine kat\u0131lanlar aras\u0131nda FMCH sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar anlaml\u0131 olarak \u00f6n plana \u00e7\u0131k\u0131yor. Yine beyaz yakal\u0131larla ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fma kapsam\u0131nda Sanayi 4.0’la ilgili “\u00dcniversiteler ve \u015firketlerin ortak \u00e7al\u0131\u015fmas\u0131” gerekti\u011fini vurgulayanlar aras\u0131nda otomotiv ve yan sanayi sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan kat\u0131l\u0131mc\u0131lar\u0131n anlaml\u0131 olarak daha fazla oldu\u011fu g\u00f6zlemleniyor.<\/p>\n\n\n\n

Beyaz yakal\u0131lar Sanayi 4.0 e\u011fitimini istiyor <\/h3>\n\n\n\n

Ara\u015ft\u0131rmaya kat\u0131lan beyaz yakal\u0131lara Sanayi 4.0’\u0131n tan\u0131m\u0131 yap\u0131larak konuyla ilgili bilgi verildikten sonra Sanayi 4.0 ve etkileriyle ilgili ifadelere kat\u0131l\u0131m d\u00fczeyleri \u00f6l\u00e7\u00fcmlendi\u011finde, “Sanayi 4.0 i\u00e7in \u00f6ncelikle e\u011fitim gereklili\u011fi halledilmeli” d\u00fc\u015f\u00fcncesinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6zlemleniyor. Kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131 “e\u011fitimler yeni geli\u015ftirilen teknolojinin ihtiya\u00e7lar\u0131na g\u00f6re uyarlanmal\u0131 (y\u00fczde 56)” derken, y\u00fczde 51″i “\u00fcniversiteler ve \u015firketler ortak \u00e7al\u0131\u015fmal\u0131” diyor.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sanayi 4.0 yeni f\u0131rsatlara gebe <\/h3>\n\n\n\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re Sanayi 4.0’\u0131n yeni f\u0131rsatlar do\u011furaca\u011f\u0131 da beyaz yaklal\u0131lar\u0131n d\u00fc\u015f\u00fcnceleri aras\u0131nda yer al\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131 teknoloji transferinin \u00e7ok daha kolayla\u015faca\u011f\u0131 (y\u00fczde 52), yeni yat\u0131r\u0131m alanlar\u0131n\u0131n do\u011faca\u011f\u0131 (y\u00fczde 50) ve \u00fcretim ekonomisinde T\u00fcrkiye’nin uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fcn artaca\u011f\u0131 (y\u00fczde 49) ifadelerine kat\u0131l\u0131yor. Sanayi 4.0 ile ilgili en \u00e7ok tart\u0131\u015f\u0131lan konulardan biri olan “bir\u00e7ok ki\u015finin i\u015fsiz kalmas\u0131na sebep olaca\u011f\u0131” d\u00fc\u015f\u00fcncesi beyaz yakal\u0131lar nezdinde y\u00fczde 30 oran\u0131nda kar\u015f\u0131l\u0131k buluyor. <\/p>\n\n\n\n

Bilim kurgu filmleri ger\u00e7ek mi oluyor?<\/h3>\n\n\n\n

Ara\u015ft\u0131rmada ayr\u0131ca Sanayi 4.0’\u0131n T\u00fcrkiye ve d\u00fcnyaya ne gibi etkilerinin olaca\u011f\u0131n\u0131n yan\u0131t\u0131 da aran\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 20’si \u00fcretiminde makinele\u015fmenin artaca\u011f\u0131n\u0131 ve kas g\u00fcc\u00fcne ihtiyac\u0131n azalaca\u011f\u0131n\u0131 belirtiyor. Y\u00fczde 17’siyse daha teknolojik ve inovatif \u00fcretim s\u00fcrecinin do\u011faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirtiyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 13’l\u00fck bir k\u0131sm\u0131 da Sanayi 4.0’\u0131n yeni i\u015f f\u0131rsatlar\u0131n\u0131n do\u011faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnenler aras\u0131nda telekom\u00fcnikasyon sekt\u00f6r\u00fcnde faaliyet g\u00f6steren beyaz yakal\u0131lar\u0131n \u00e7o\u011funlukta oldu\u011fu dikkat \u00e7ekiyor. <\/p>\n\n\n\n

Y\u00f6ntem<\/p>\n\n\n\n

Marketing T\u00fcrkiye\u2019nin g\u00fcndem ara\u015ft\u0131rmalar\u0131 kapsam\u0131nda beyaz yakal\u0131 \u00e7al\u0131\u015fanlar nezdinde sanayi 4.0 bilinirli\u011fi ve alg\u0131s\u0131n\u0131 belirlemek amac\u0131yla Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan \u201cBeyaz Yakal\u0131 \u00c7al\u0131\u015fanlar Nezdinde Sanayi 4.0 Bilinirli\u011fi ve Alg\u0131s\u0131\u201d ara\u015ft\u0131rmas\u0131 yap\u0131lm\u0131\u015ft\u0131r. S\u00f6z konusu ara\u015ft\u0131rma g\u00f6r\u00fc\u015fmeleri 11 Temmuz \u2013 21 Temmuz 2017 tarihleri aras\u0131nda, Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan kurulan ve y\u00f6netilen \u201cT\u00fcrkiye\u2019nin Sesi\u201d paneli arac\u0131l\u0131\u011f\u0131 ile CAWI (Bilgisayar Destekli Web G\u00f6r\u00fc\u015fmesi) y\u00f6ntemi kullan\u0131larak g\u00f6r\u00fc\u015f\u00fclm\u00fc\u015ft\u00fcr<\/p>\n\n\n\n

 \u201cBeyaz Yakal\u0131 \u00c7al\u0131\u015fanlar Nezdinde Sanayi 4.0 Bilinirli\u011fi ve Alg\u0131s\u0131\u201d ara\u015ft\u0131rmas\u0131na saha s\u00fcresi i\u00e7erisinde 400 beyaz yakal\u0131 \u00e7al\u0131\u015fan kat\u0131lm\u0131\u015ft\u0131r. <\/p>\n\n\n\n

Kaynak: Marketing T\u00fcrkiye \/ Eyl\u00fcl, 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyaz Yakal\u0131lar Sanayi 4.0’\u0131n Kendilerini Ne Kadar Etkileyece\u011fini Biliyor Mu? Xsights‘\u0131n “Beyaz Yakal\u0131 \u00c7al\u0131\u015fanlar Nezdinde Sanayi 4.0 Bilinirli\u011fi ve Alg\u0131s\u0131” ara\u015ft\u0131rmas\u0131 Marketing T\u00fcrkiye dergisinin Eyl\u00fcl say\u0131s\u0131nda… \u015e\u00fcphesiz son d\u00f6nemin en pop\u00fcler kavralar\u0131ndan biri Sanayi 4.0… \u015eirketler yat\u0131r\u0131mlar\u0131n\u0131 h\u0131zla Sanayi 4.0 \u00fczerinden \u015fekillendirirken \u00e7al\u0131\u015fanlar da bu s\u00fcrece uyum sa\u011flamaya \u00e7al\u0131\u015f\u0131yor. Peki, Sanayi 4.0’\u0131n tam da merkezinde […]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4248"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}