{"id":4503,"date":"2018-05-08T11:07:49","date_gmt":"2018-05-08T08:07:49","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4503"},"modified":"2023-04-27T13:43:12","modified_gmt":"2023-04-27T10:43:12","slug":"genclerin-asik-oldugu-markalar","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/genclerin-asik-oldugu-markalar\/","title":{"rendered":"Gen\u00e7lerin A\u015f\u0131k Oldu\u011fu Markalar"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn en enerjik ve dinamik kitlesi olan gen\u00e7lerin, sevmekten biraz daha ileri olarak &#8220;a\u015f\u0131k oldu\u011fu&#8221; markalar\u0131 The Brand Age i\u00e7in ara\u015ft\u0131rd\u0131k.<\/p>\n\n\n\n<p>A\u015fk \u00e7ok derin ve kutsal bir duygu. Herhangi bir \u015feyi sevmekten daha fazlas\u0131 olan bu duygunun, ters tepti\u011finde ise tam anlam\u0131yla nefrete de d\u00f6n\u00fc\u015febilece\u011fi konusunda dikkatli olmak gerekiyor. Olduk\u00e7a hassas ancak bir o kadar da kuvvetli olan bu duyguyu, markalar pazarlama ileti\u015fimi i\u00e7in f\u0131rsata \u00e7eviriyor. Gen\u00e7lerin kalbinde taht kurmak i\u00e7in adeta birbiriyle yar\u0131\u015f halinde olan markalardan&nbsp;g\u00fcn\u00fcn sonunda yaln\u0131zca baz\u0131lar\u0131 zirvede kendisine yer bulabiliyor. Markalar i\u00e7in zirvede kalman\u0131n zirveye \u00e7\u0131kmaktan daha zorlu oldu\u011fu g\u00fcn\u00fcm\u00fcz t\u00fcketim ortam\u0131nda bakalim hangi markalar gen\u00e7lerin hayat\u0131nda yer edinip g\u00f6n\u00fcllerini fethedebilmi\u015f? Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k&#8217;\u0131n, The Brand Age dergisi i\u00e7in \u00f6zel olarak yapt\u0131\u011f\u0131 &#8220;Gen\u00e7lik, A\u015fk ve Marka Alg\u0131 Ara\u015ft\u0131rmas\u0131&#8221; ile gen\u00e7lerin g\u00f6nl\u00fcne giden de\u011fil orada yer alan markalar\u0131 ortaya koydu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ara\u015ft\u0131rman\u0131n K\u00fcnyesi<\/h3>\n\n\n\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k, The Brand Age dergisine \u00f6zel &#8220;Gen\u00e7lik, A\u015fk ve Markalar: A\u015fk\u0131n Marka Hali&#8221; ara\u015ft\u0131rmas\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fcs\u00fcn\u00fc tamamlad\u0131. T\u00fcrkiye geneli 18-25 ya\u015f aras\u0131 gen\u00e7ler ile 13 &#8211; 23 Ocak tarihleri aras\u0131nda g\u00f6r\u00fc\u015f\u00fcld\u00fc. &#8220;A\u015fk &#8211; Marka Alg\u0131 Ara\u015ft\u0131rmas\u0131na saha s\u00fcresi i\u00e7erisinde \u0130stanbul, Ankara, \u0130zmir, Bursa ve Antalya illerinde ikamet eden toplam 300 ki\u015fi kat\u0131ld\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"736\" height=\"200\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a1.png\" alt=\"\" class=\"wp-image-4504\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a1.png 736w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a1-300x82.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A\u015fk denilince akla gelen markalar<\/h3>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara &#8220;A\u015fk denildi\u011finde akl\u0131n\u0131za hangi markalar geliyor&#8221; diye soruldu\u011funda al\u0131nan cevaplar Emotion, BMW ve \u00dclker oldu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"370\" height=\"114\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a3.png\" alt=\"\" class=\"wp-image-4506\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a3.png 370w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a3-300x92.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A\u015fk\u0131 en \u00e7ok anlatan reklamlar<\/h3>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara a\u015fk\u0131 en \u00e7ok anlatan reklam filmleri soruldu\u011funda ak\u0131llar\u0131na gelen reklamlar Eti, Ar\u00e7elik\u00a0ve Algida oldu. Eti reklamlar\u0131nda payla\u015fmay\u0131, sevgiyi ve uyumu \u00f6n plana \u00e7\u0131kar\u0131rken; Algida \u00f6zellikle markalar\u0131ndan Cornetto&#8217;yu a\u015fk ile konumland\u0131\u011f\u0131 i\u00e7in, Ar\u00e7elik de ayn\u0131 \u015fekilde marka maskotlar\u0131 \u00c7elik ve \u00c7eliknaz \u00e7er\u00e7evesinde reklamlar\u0131nda a\u015fk vurgusu yapt\u0131\u011f\u0131 i\u00e7in gen\u00e7ler i\u00e7in en \u00e7ok hat\u0131rlanan ve a\u015fk\u0131 anlatan reklamlar olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"370\" height=\"114\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a2.png\" alt=\"\" class=\"wp-image-4508\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a2.png 370w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a2-300x92.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A\u015fk\u0131n uygulamas\u0131: Instagram!<\/h3>\n\n\n\n<p>Gen\u00e7lere en sevdi\u011fi mobil uygulama soruldu\u011funda yakla\u015f\u0131k her \u00fc\u00e7 ki\u015fiden biri Instagram yan\u0131t\u0131n\u0131 veriyor. Instagram&#8217;\u0131 s\u0131ras\u0131yla Whatsapp ve Facebook takip ediyor. En sevdi\u011fi mobil uygulaman\u0131n Instagram oldu\u011funu belirtenler aras\u0131nda kad\u0131nlar, erkelere k\u0131yasla \u00f6n plandayken, Facebook diyenler aras\u0131nda ise erkekler \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"215\" height=\"272\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a4.png\" alt=\"\" class=\"wp-image-4510\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Al\u0131\u015fveri\u015fin favorisi: GittiGidiyor!<\/h3>\n\n\n\n<p>Gen\u00e7lere en sevdi\u011fi ve al\u0131\u015fveri\u015f yapmaktan en keyif ald\u0131klar\u0131 e-ticaret siteleri soruldu\u011funda al\u0131nan yan\u0131tlarda GittiGidiyor&#8217;un \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. GittiGidiyor&#8217;u s\u0131ras\u0131yla Hepsiburada ve n11 takip ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"280\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a5.png\" alt=\"\" class=\"wp-image-4512\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Kategori baz\u0131nda a\u015f\u0131k olunan markalar<\/h3>\n\n\n\n<p>Gen\u00e7lerden 16 farkl\u0131 kategoride en sevdikleri\/a\u015f\u0131k olduklar\u0131 markalar\u0131 belirtmeleri istenmi\u015ftir; Buna g\u00f6re;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"1018\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc1_min.jpg\" alt=\"\" class=\"wp-image-4514\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc1_min.jpg 890w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc1_min-262x300.jpg 262w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc1_min-768x878.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">En sevilen Youtuber: Danla Bilic<\/h3>\n\n\n\n<p>En sevilen Youtuberlar aras\u0131nda ise Danla Bilic, ard\u0131ndan \u00f6nce yeni sinema filmiyle ad\u0131ndan s\u00f6z ettiren Enes Batur ve Orkun I\u015f\u0131tmak geliyor. Billur Saat\u00e7i ve Danla Bilic&#8217;i severek takip etti\u011fini belirtenler aras\u0131nda kad\u0131nlar \u00f6n plana \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/danla.jpg\" alt=\"\" class=\"wp-image-4516\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/danla.jpg 900w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/danla-300x300.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/danla-150x150.jpg 150w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/danla-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">En sevilen Blogger Billur Saat\u00e7i<\/h3>\n\n\n\n<p>Gen\u00e7lerin en sevdi\u011fi Bloggerlar\u0131n ba\u015f\u0131nda T\u00fcrkiye&#8217;nin \u00f6nde gelen moda bloggerlar\u0131ndan Billur Saat\u00e7i geliyor. Billur Saat\u00e7i&#8217;yi takip edilen di\u011fer bloggarlar aras\u0131nda Danla Bilic ve Duygu \u00d6zaslan \u00f6n plana \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/billur_saatci.jpg\" alt=\"\" class=\"wp-image-4518\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/billur_saatci.jpg 900w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/billur_saatci-300x300.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/billur_saatci-150x150.jpg 150w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/billur_saatci-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Kategori bazl\u0131 a\u015f\u0131k olunan markalar<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min-1024x492.jpg\" alt=\"\" class=\"wp-image-4520\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min-1024x492.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min-300x144.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min-768x369.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min.jpg 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min2342-1024x492.jpg\" alt=\"\" class=\"wp-image-4522\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min2342-1024x492.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min2342-300x144.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min2342-768x369.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abc3_min2342.jpg 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gen\u00e7lerin a\u015f\u0131k oldu\u011fu markalarla ilgili ifadeleri<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"512\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abccc2_min.jpg\" alt=\"\" class=\"wp-image-4524\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abccc2_min.jpg 420w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abccc2_min-246x300.jpg 246w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<p>Gen\u00e7lerin a\u015f\u0131k oldu\u011fu markalarda \u00f6nemsedikleri<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"512\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abccc2_min.jpg\" alt=\"\" class=\"wp-image-4524\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abccc2_min.jpg 420w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/abccc2_min-246x300.jpg 246w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Her \u015feye ra\u011fmen vazge\u00e7emiyoruz!<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen\u00e7lerin a\u015f\u0131k oldu\u011fu ama ayn\u0131 zaman da \u00e7ok da \u00e7ekti\u011fi markalar\u0131n ba\u015f\u0131nda Samsung, Vodafone ve Nike geliyor.<\/li>\n\n\n\n<li>Bir zamanlar a\u015f\u0131k olunup art\u0131k vazge\u00e7ilen markalar ise Koton (%75), Adidas (%1O) ve Samsung (%6) olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/li>\n\n\n\n<li>Gen\u00e7ler \u00e7ok \u00e7ektikleri markalar aras\u0131nda Samsung ve Nike geldi\u011fininbelirtmelerine ra\u011fmen, vazge\u00e7emedikleri ba\u015fl\u0131ca markalar aras\u0131nda da yine Samsung ve Nike&#8217;tan bahsediyor.<\/li>\n\n\n\n<li>Gen\u00e7lerin vazge\u00e7emeyeceklerini belirttikleri ba\u015fl\u0131ca markan\u0131n Apple oldu\u011funu g\u00f6r\u00fcyoruz.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Zor a\u015fk\u0131n markalar\u0131<\/h3>\n\n\n\n<p>A\u015fkla kullan\u0131lan fakat zaman zaman sorun ya\u015fanan markalar aras\u0131nda ise, Samsung, Vodafone ve Nike \u00f6n plandad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"86\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a6.png\" alt=\"\" class=\"wp-image-4526\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a6.png 370w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a6-300x70.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Vazge\u00e7ilmez a\u015fk\u0131n markalar\u0131<\/h3>\n\n\n\n<p>Vazge\u00e7ilmez olarak g\u00f6r\u00fclen markalarda ise Apple, Samsung ve Nike \u00f6n plandad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"114\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a7.png\" alt=\"\" class=\"wp-image-4528\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a7.png 370w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a7-300x92.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sahip olmak istenen l\u00fcks markalar<\/h3>\n\n\n\n<p>Gen\u00e7lerin sahip olmay\u0131 \u00e7ok istedikleri l\u00fcks markalar\u0131n ba\u015f\u0131nda araba markalar\u0131 geliyor. Onlar\u0131n hayallerini s\u00fcsleyen l\u00fcks marklar\u0131n ba\u015f\u0131nda BMW, Mercedes ve Apple \u00fcr\u00fcnleri oldu\u011funu g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"114\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a8.png\" alt=\"\" class=\"wp-image-4530\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a8.png 370w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a8-300x92.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Y\u0131l\u0131n \u00e7ifti: Nike ve Puma!<\/h3>\n\n\n\n<p>Gen\u00e7lerden birbirini en \u00e7ok tamamlayacak marka \u00e7iftini belirtmeleri istendi\u011finde, birbirine rakip markalardan Nike ve Puma&#8217;n\u0131n en yak\u0131\u015fan marka \u00e7ifti oldu\u011funu belirttiler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"261\" height=\"191\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/a9.png\" alt=\"\" class=\"wp-image-4532\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn en enerjik ve dinamik kitlesi olan gen\u00e7lerin, sevmekten biraz daha ileri olarak &#8220;a\u015f\u0131k oldu\u011fu&#8221; markalar\u0131 The Brand Age i\u00e7in ara\u015ft\u0131rd\u0131k. A\u015fk \u00e7ok derin ve kutsal bir duygu. Herhangi bir \u015feyi sevmekten daha fazlas\u0131 olan bu duygunun, ters tepti\u011finde ise tam anlam\u0131yla nefrete de d\u00f6n\u00fc\u015febilece\u011fi konusunda dikkatli olmak gerekiyor. Olduk\u00e7a hassas ancak bir o kadar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4503"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}