{"id":4599,"date":"2018-09-13T11:19:39","date_gmt":"2018-09-13T08:19:39","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4599"},"modified":"2023-04-27T10:59:23","modified_gmt":"2023-04-27T07:59:23","slug":"turk-medyasina-guveniyor-musunuz","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/turk-medyasina-guveniyor-musunuz\/","title":{"rendered":"T\u00fcrk medyas\u0131na g\u00fcveniyor musunuz?"},"content":{"rendered":"\n

T\u00fcrk medyas\u0131 tarihi boyunca hi\u00e7 olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck bir g\u00fcven s\u0131nav\u0131yla kar\u015f\u0131 kar\u015f\u0131ya. Zira medya son aylarda \u00f6nemli TV kanallar\u0131 ile gazetelerin kapanmas\u0131 ve deneyimli gazetecilerin tasfiyesleriyle \u00e7alkalan\u0131yor. Peki, t\u00fcm bu ya\u015fananlar hakk\u0131nda halk ne d\u00fc\u015f\u00fcn\u00fcyor? T\u00fcrk halk\u0131n\u0131n en g\u00fcvendi\u011fi TV kanallar\u0131, gazeteler, haber portallar\u0131 ve gazeteciler hangileri? Sorular\u0131n yan\u0131t\u0131 Xsights Ara\u015ft\u0131rma’n\u0131n Marketing T\u00fcrkiye i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi “Medya ve G\u00fcven Ara\u015ft\u0131rmas\u0131”nda…<\/p>\n\n\n\n

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Son bir y\u0131lda, medyan\u0131n en g\u00fc\u00e7l\u00fc markalar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran Do\u011fan Grubu’nun Demir\u00f6ren Ailesi’ne sat\u0131lmas\u0131ndan, gazete Habert\u00fcrk’\u00fcn kapanmas\u0131na kadar pek \u00e7ok \u00f6nemli geli\u015fme ya\u015fand\u0131 T\u00fcrk medyas\u0131nda. Bu durum patronundan gazetesine g\u00fcc\u00fcn el de\u011fi\u015ftirdi\u011fi, kartlar\u0131n yeniden da\u011f\u0131t\u0131ld\u0131\u011f\u0131 yeni bir T\u00fcrk medyas\u0131 yaratt\u0131. Xsights Ara\u015ft\u0131rma’n\u0131n Marketing T\u00fcrkiye i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi “Medya ve G\u00dcven Ara\u015ft\u0131rmas\u0131” i\u015fte bu “yeni t\u00fcrk medyas\u0131”na duyulan g\u00fcveni 2013 ve 2016 y\u0131llar\u0131nda yap\u0131lan ara\u015ft\u0131rmalar\u0131n sonu\u00e7lar\u0131n\u0131 da baz alarak g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n

T\u00fcrkiye’de Medya Alg\u0131s\u0131 De\u011fi\u015fiyor<\/h3>\n\n\n\n
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10-24 Temmuz 2018 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada kat\u0131l\u0131mc\u0131lar\u0131n \u00e7o\u011funlu\u011fu T\u00fcrkiye’deki medyan\u0131n performans\u0131n\u0131 ba\u015far\u0131s\u0131z buluyor. Ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re medyaya dair “Tarafs\u0131z Yay\u0131nc\u0131l\u0131k” alg\u0131s\u0131 anlaml\u0131 olarak d\u00fc\u015f\u00fc\u015f g\u00f6sterirken (3,6) “E\u011flenceli \u0130\u00e7erik \u00dcretme” alg\u0131s\u0131 y\u00fckseli\u015f e\u011filiminde (4,5).<\/p>\n\n\n\n

Medyan\u0131n Asli G\u00f6revi: Bilgilendirmek<\/h3>\n\n\n\n

2016 y\u0131l\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada medyan\u0131n asli g\u00f6revinin “Bilgilendirmek” %43,3) oldu\u011funu d\u00fc\u015f\u00fcnenlerin oran\u0131 2018 y\u0131l\u0131nda y\u00fczde 11 d\u00fc\u015f\u00fc\u015f g\u00f6steriyor. BUna kar\u015f\u0131n medyan\u0131n asli g\u00f6revinin “G\u00fcndemi takip etmek” oldu\u011funu d\u00fc\u015f\u00fcnenlerin oran\u0131 2016 y\u0131l\u0131na g\u00f6re y\u00fckseli\u015f g\u00f6stererek y\u00fczde 12,7’ye \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

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Facebook Sosyal Medyaya Olan G\u00fcveni Bitirdi<\/h3>\n\n\n\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re kamuoyu nezdinde “geleneksel medyadaki g\u00fcven erozyonu” devam ediyor. 2013 ve 2016 y\u0131l\u0131nda yap\u0131lan ara\u015ft\u0131rmada sosyal medyan\u0131n g\u00fcven kaybetti\u011fi g\u00f6r\u00fcl\u00fcyor. Son yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re internet y\u00fczde 40,8 ile en g\u00fcvenilen haber kayna\u011f\u0131 konumunda. Sosyal medyaya duyulan g\u00fcvenin azalmas\u0131nda Facebook’un ya\u015fad\u0131\u011f\u0131 Cambridge Analytica krizinin etkili oldu\u011fu g\u00f6r\u00fcl\u00fcyor. <\/p>\n\n\n\n

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T\u00fcrk Medyas\u0131n\u0131n G\u00fcvenle \u0130mtihan\u0131<\/h3>\n\n\n\n

2013 y\u0131l\u0131nda yap\u0131lan ara\u015ft\u0131rmada kamuoyunun y\u00fczde 67’si medyaya g\u00fcvenmedi\u011fini ifade ederken 2016’da y\u00fczde 51’i, 2018 y\u0131l\u0131nda ise y\u00fczde 44’\u00fc medyaya g\u00fcvenmedi\u011fini belirtiyor. Medyaya g\u00fcvenenlerin kamuoyundaki oran\u0131 2013 y\u0131l\u0131nda y\u00fczde 15’te kal\u0131rken 2016’da y\u00fczde 34’e y\u00fckseliyor ve 2018’de y\u00fczde 2 azalarak y\u00fczde 32 seviyesine yerle\u015fiyor. 2013’te -52 olan “Net G\u00fcven Puan\u0131”n\u0131n 2016’da -17’ye 2018’de ise -12’ye \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. <\/p>\n\n\n\n

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Fox Tv Liderli\u011fi kapt\u0131rmad\u0131<\/h3>\n\n\n\n

Kat\u0131l\u0131mc\u0131lar taraf\u0131ndan en g\u00fcvenilen televizyon kanal\u0131 2013’te (y\u00fczde 15,3) “Halk Tv” olurken, 2016 (y\u00fczde 19,2) ve 2018’de Fox TV oluyor. Cnn T\u00fcrk’\u00fcn 2013’te kaybetti\u011fi g\u00fcveni 2018 y\u0131l\u0131na kadar ge\u00e7en s\u00fcrede k\u0131smen geri kazand\u0131\u011f\u0131 s\u00f6ylenebilir.<\/p>\n\n\n\n

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Fatih Portakal En G\u00fcvenilir \u0130sim<\/h3>\n\n\n\n

2018 y\u0131l\u0131nda, “Fatih Portakal” (y\u00fczde 7,2) en g\u00fcvenilen medya mensubu olarak \u00f6ne \u00e7\u0131karken onu Acun Il\u0131cal\u0131, Nazl\u0131 \u00c7elik ve U\u011fur D\u00fcndar takip ediyor. 2016’da yap\u0131lan ara\u015ft\u0131rmada Fatih Portakal (y\u00fczde 19,2) ve U\u011fur D\u00fcndar (y\u00fczde 10,9) en g\u00fcvenilir medya mensubu olmu\u015ftu. Bunun yan\u0131nda 2018’de yap\u0131lan ara\u015ft\u0131rmada “Fikri yok – Bilmiyor” (24,1) ve “Hi\u00e7biri, Yok” (y\u00fczde 15,7) se\u00e7eneklerin ilk s\u0131ralarda yer almas\u0131 T\u00fcrk medyas\u0131n\u0131n “gazeteci markas\u0131” yaratmakta da zorland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. <\/p>\n\n\n\n

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“Cumhuriyet” Yeniden \u0130lk S\u0131rada<\/h3>\n\n\n\n

2013 y\u0131l\u0131nda yap\u0131lan ara\u015ft\u0131rmada en g\u00fcvenilen gazete “Cumhuriyet” (y\u00fczde 16,8) en g\u00fcvenilir gazete \u00fcnvan\u0131n\u0131 geri ald\u0131. 2013’te “Hi\u00e7 gazete okumuyorum” cevab\u0131n\u0131 verenlerin oran\u0131 y\u00fczde 15,7 iken bu oran 2018’de y\u00fczde 22,8’e y\u00fckseliyor. <\/p>\n\n\n\n

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Hurriyet.com.tr Rakiplerindenin \u00e7ok \u00f6n\u00fcnde<\/h3>\n\n\n\n

En g\u00fcvenilir haber portal\u0131 2013 y\u0131l\u0131nda “milliyet.com.tr” (y\u00fczde 16,6) iken; 2016 y\u0131l\u0131nda (y\u00fczde 9,4″ ve 2018 y\u0131l\u0131nda (y\u00fczde 22,6) “hurriyet.com.tr” en g\u00fcvenilir haber portal\u0131 olarak liderli\u011fi ele ald\u0131. <\/p>\n\n\n\n

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Ara\u015ft\u0131rman\u0131n Metodolojisi<\/pre>\n\n\n\n
2013\u2019den bu yana Xsights taraf\u0131ndan Marketing T\u00fcrkiye i\u00e7in Medya ve G\u00fcven Ara\u015ft\u0131rmas\u0131 yap\u0131lm\u0131\u015ft\u0131r. 2016 y\u0131l\u0131nda ikincisi ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma ile medyan\u0131n duru\u015fu ve itibar\u0131ndaki gelinen noktalar tespit edilmi\u015ftir. Bu y\u0131l, s\u00f6z konusu ara\u015ft\u0131rma 10 \u2013 24 Temmuz 2018 tarihleri aras\u0131nda Xsights\u2019\u0131n online ara\u015ft\u0131rma platformu olan T\u00fcrkiye\u2019nin Sesi Paneli\u2019nde (www.turkiyeninsesipaneli.com) ger\u00e7ekle\u015ftirilmi\u015ftir.<\/p>\n\n\n\n
2018 y\u0131l\u0131nda “Medya ve G\u00fcven” ara\u015ft\u0131rmas\u0131na saha s\u00fcresi i\u00e7erisinde 500 ki\u015fi kat\u0131lm\u0131\u015ft\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrk medyas\u0131 tarihi boyunca hi\u00e7 olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck bir g\u00fcven s\u0131nav\u0131yla kar\u015f\u0131 kar\u015f\u0131ya. Zira medya son aylarda \u00f6nemli TV kanallar\u0131 ile gazetelerin kapanmas\u0131 ve deneyimli gazetecilerin tasfiyesleriyle \u00e7alkalan\u0131yor. Peki, t\u00fcm bu ya\u015fananlar hakk\u0131nda halk ne d\u00fc\u015f\u00fcn\u00fcyor? T\u00fcrk halk\u0131n\u0131n en g\u00fcvendi\u011fi TV kanallar\u0131, gazeteler, haber portallar\u0131 ve gazeteciler hangileri? Sorular\u0131n yan\u0131t\u0131 Xsights Ara\u015ft\u0131rma’n\u0131n Marketing T\u00fcrkiye i\u00e7in […]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4599"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}