{"id":4668,"date":"2019-02-15T11:26:11","date_gmt":"2019-02-15T08:26:11","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4668"},"modified":"2023-04-27T10:56:00","modified_gmt":"2023-04-27T07:56:00","slug":"genclerin-asik-oldugu-markalar-2","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/genclerin-asik-oldugu-markalar-2\/","title":{"rendered":"Gen\u00e7lerin A\u015f\u0131k Oldu\u011fu Markalar"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn en enerjik ve en dinamik kitlesi olan gen\u00e7lerin, sevmekten biraz daha ileri olarak \u2018\u2019a\u015f\u0131k oldu\u011fu\u2019\u2019 markalar\u0131 ara\u015ft\u0131rd\u0131k.<\/p>\n\n\n\n<p><strong>Ara\u015ft\u0131rma K\u00fcnyesi<\/strong><\/p>\n\n\n\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k, The Brand Age dergisine \u00f6zel \u2018\u2019Gen\u00e7lik, A\u015fk ve Markalar: A\u015fk\u0131n Marka<br>Hali\u2019\u2019 ara\u015ft\u0131rmas\u0131n\u0131n d\u00f6rd\u00fcnc\u00fcs\u00fcn\u00fc tamamlad\u0131. T\u00fcrkiye geneli 18-25 ya\u015f aras\u0131 gen\u00e7ler ile 11 \u2013 20 Ocak<br>tarihleri aras\u0131nda g\u00f6r\u00fc\u015f\u00fcld\u00fc. \u201cA\u015fk &#8211; Marka Alg\u0131 Ara\u015ft\u0131rmas\u0131\u201dna saha s\u00fcresi i\u00e7erisinde \u0130stanbul, Ankara,<br>\u0130zmir, Bursa ve Antalya illerinde ikamet eden toplam 300 ki\u015fi kat\u0131ld\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"774\" height=\"184\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-25.png\" alt=\"\" class=\"wp-image-4669\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-25.png 774w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-25-300x71.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-25-768x183.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n\n\n\n<p><strong>A\u015fk denilince akla&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/strong><\/p>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara \u2018\u2019A\u015fk denildi\u011finde akl\u0131n\u0131za hangi markalar geliyor\u2019\u2019 diye soruldu\u011funda al\u0131nan cevaplar Zen P\u0131rlanta, \u00c7i\u00e7ek Sepeti ve Ar\u00e7elik oldu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"377\" height=\"209\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-26.png\" alt=\"\" class=\"wp-image-4671\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-26.png 377w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-26-300x166.png 300w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/figure>\n\n\n\n<p><strong>A\u015fk\u0131 en \u00e7ok anlatan reklamlar<\/strong><\/p>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara a\u015fk\u0131 en \u00e7ok anlatan reklam filmleri soruldu\u011funda ak\u0131llar\u0131na gelen reklamlar Cornetto, Zen P\u0131rlanra ve Turkcell oldu. Zen P\u0131rlanta reklamlar\u0131n\u0131 a\u015fk ile \u00f6zde\u015fle\u015ftirenler aras\u0131nda kad\u0131nlar \u00f6n planda yer ald\u0131. Turkcell reklamlar\u0131n\u0131 a\u015fk ile \u00f6zde\u015flendirenler aras\u0131nda ise erkekler \u00f6n plandad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"372\" height=\"210\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-27.png\" alt=\"\" class=\"wp-image-4673\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-27.png 372w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-27-300x169.png 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/figure>\n\n\n\n<p><strong>A\u015fk\u0131n uygulamas\u0131 bu y\u0131l da Instagram!&nbsp; &nbsp; &nbsp; &nbsp;<\/strong><\/p>\n\n\n\n<p>Gen\u00e7lere en sevdi\u011fi mobil uygulama&nbsp;soruldu\u011funda yakla\u015f\u0131k her \u00fc\u00e7 ki\u015fiden biri Instagram yan\u0131t\u0131n\u0131 veriyor. Instagram\u2019\u0131 s\u0131ras\u0131yla Whatsapp ve Twitter takip ediyor. En sevdi\u011fi mobil uygulaman\u0131n Instagram oldu\u011funu belirtenler aras\u0131nda kad\u0131nlar,<br>erkelere k\u0131yasla \u00f6n planda g\u00f6r\u00fcn\u00fcyor. Twitter uygulamas\u0131n\u0131 \u0130stanbullular (%22), Ankara (%5)\u2019da ya\u015fayanlara g\u00f6re daha \u00e7ok kullan\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"240\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-28.png\" alt=\"\" class=\"wp-image-4675\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-28.png 438w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-28-300x164.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure>\n\n\n\n<p><strong>Al\u0131\u015fveri\u015fin favorisi: Trendyol!<\/strong><\/p>\n\n\n\n<p>Gen\u00e7lere en sevdi\u011fi ve al\u0131\u015fveri\u015f yapmaktan en keyif ald\u0131klar\u0131 e-ticaret siteleri soruldu\u011funda al\u0131nan yan\u0131tlarda Trendyol\u2019un ge\u00e7ti\u011fimiz y\u0131lki ara\u015ft\u0131rmam\u0131zda lider olan GittiGidiyor\u2019u geride b\u0131rakarak \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Trendyol\u2019u s\u0131ras\u0131yla Hepsiburada ve n11 takip ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"278\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-29.png\" alt=\"\" class=\"wp-image-4677\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-29.png 491w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-29-300x170.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<p><strong>En sevilen Youtuber: Danla Bilic<\/strong><\/p>\n\n\n\n<p>Gen\u00e7lerin en sevdi\u011fi Youtuberlar aras\u0131nda ise Danla Bilic, O\u011fuzhan U\u011fur ve Kafalar geliyor. Danla Bilic kad\u0131nlar, Kafalar erkekler taraf\u0131ndan daha \u00e7ok seviliyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"236\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-30.png\" alt=\"\" class=\"wp-image-4679\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-30.png 349w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-30-300x203.png 300w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/figure>\n\n\n\n<p><strong>Kategori Baz\u0131nda A\u015f\u0131k Olunan Markalar<\/strong><\/p>\n\n\n\n<p>&nbsp; &nbsp; &nbsp;Gen\u00e7lerden 16 farkl\u0131 kategoride en sevdikleri\/a\u015f\u0131k olduklar\u0131 markalar\u0131 belirtmelerini istedik.&nbsp;Buna g\u00f6re;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"521\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-31.png\" alt=\"\" class=\"wp-image-4681\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-31.png 807w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-31-300x194.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-31-768x496.png 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"1011\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-32.png\" alt=\"\" class=\"wp-image-4683\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-32.png 850w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-32-252x300.png 252w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-32-768x913.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p><strong>Her \u015feye ra\u011fmen vazge\u00e7emiyoruz!<\/strong><\/p>\n\n\n\n<p>Gen\u00e7lerin a\u015f\u0131k oldu\u011fu ama ayn\u0131 zaman da \u00e7ok da \u00e7ekti\u011fi markalar\u0131n ba\u015f\u0131nda Koton, Mango ve LCW geliyor. Bir zamanlar a\u015f\u0131k olunup art\u0131k vazge\u00e7ilen markalar ise DeFacto, Koton ve Mango olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Gen\u00e7lerin vazge\u00e7emeyeceklerini belirttikleri ba\u015fl\u0131ca markan\u0131n Apple oldu\u011funu g\u00f6r\u00fcyoruz. Apple\u2019\u0131 Zara ve Adidas takip ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"447\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-33.png\" alt=\"\" class=\"wp-image-4685\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-33.png 367w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-33-246x300.png 246w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/figure>\n\n\n\n<p><strong>&nbsp;En \u00e7ok sahip olunmak istenen l\u00fcks markalar: Arabalar!<\/strong><\/p>\n\n\n\n<p>Gen\u00e7lerin sahip olmay\u0131 \u00e7ok istedikleri l\u00fcks markalar\u0131n ba\u015f\u0131nda moda ve araba markalar\u0131 geliyor. Onlar\u0131n hayallerini s\u00fcsleyen l\u00fcks marklar\u0131n ba\u015f\u0131nda Chanel, Ferrari ve Mervedes yer al\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"366\" height=\"236\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-34.png\" alt=\"\" class=\"wp-image-4687\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-34.png 366w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-34-300x193.png 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure>\n\n\n\n<p><strong>Yak\u0131\u015fan rakipler: Mercedes ve BMW!<\/strong><\/p>\n\n\n\n<p>Gen\u00e7ler, birbirini en \u00e7ok tamamlayacak marka \u00e7iftini belirtmeleri istendi\u011finde, birbirine rakip markalardan Mercedes ve BMW\u2019nin en yak\u0131\u015fan marka \u00e7ifti oldu\u011funu belirtiyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"236\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-35.png\" alt=\"\" class=\"wp-image-4689\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-35.png 332w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-35-300x213.png 300w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn en enerjik ve en dinamik kitlesi olan gen\u00e7lerin, sevmekten biraz daha ileri olarak \u2018\u2019a\u015f\u0131k oldu\u011fu\u2019\u2019 markalar\u0131 ara\u015ft\u0131rd\u0131k. Ara\u015ft\u0131rma K\u00fcnyesi Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k, The Brand Age dergisine \u00f6zel \u2018\u2019Gen\u00e7lik, A\u015fk ve Markalar: A\u015fk\u0131n MarkaHali\u2019\u2019 ara\u015ft\u0131rmas\u0131n\u0131n d\u00f6rd\u00fcnc\u00fcs\u00fcn\u00fc tamamlad\u0131. T\u00fcrkiye geneli 18-25 ya\u015f aras\u0131 gen\u00e7ler ile 11 \u2013 20 Ocaktarihleri aras\u0131nda g\u00f6r\u00fc\u015f\u00fcld\u00fc. \u201cA\u015fk &#8211; Marka Alg\u0131 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4668"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}