{"id":4843,"date":"2020-06-08T12:51:20","date_gmt":"2020-06-08T09:51:20","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4843"},"modified":"2023-04-27T10:47:17","modified_gmt":"2023-04-27T07:47:17","slug":"perakendede-hijyen-devrimi","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/perakendede-hijyen-devrimi\/","title":{"rendered":"Perakendede Hijyen Devrimi"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"474\" height=\"306\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-92.png\" alt=\"\" class=\"wp-image-4858\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-92.png 474w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-92-300x194.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/figure>\n\n\n\n<p>Kalabal\u0131k yerlerden ka\u00e7\u0131nmaya \u015fartlanan t\u00fcketicilerin de\u011fi\u015fen al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 perakende ma\u011fazalar\u0131n\u0131n da gelece\u011fini \u015fekillendiriyor. Ma\u011fazalar\u0131nda sa\u011fl\u0131k ve hijyene y\u00f6nelik \u00e7ok s\u0131k\u0131 tedbirler alan markalar ziyaret\u00e7ilerine g\u00fcvenli bir al\u0131\u015fveri\u015f deneyimi ya\u015fatmak i\u00e7in \u015fimdiden kollar\u0131 s\u0131vad\u0131. Peki, t\u00fcketiciler hangi tedbirleri &#8220;olmazsa olmaz&#8221; g\u00f6r\u00fcyor, perakendecilerden nas\u0131l bir al\u0131\u015fveri\u015f ortam\u0131 bekliyor? Ma\u011faza ziyaretlerinde hangi ezberler bozulacak? Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan ger\u00e7ekle\u015ftirilen &#8220;Pandemi Sonras\u0131 Perakende Ara\u015ft\u0131rmas\u0131&#8221; i\u015fte bu sorular\u0131 yan\u0131tl\u0131yor.<\/p>\n\n\n\n<p>Pandeminin perakende sekt\u00f6r\u00fc \u00fczerindeki etkisini ara\u015ft\u0131rmak ve de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131n\u0131 \u00f6ng\u00f6rmek ad\u0131na Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131r\u0131na ve Dan\u0131\u015fmanhk\u2019m ger\u00e7ekle\u015ftir\u00ad di\u011fi \u201cPandemi Sonras\u0131 Perakende Ara\u015ft\u0131rmas\u0131\u201d perakende ma\u00ad \u011fazalar\u0131n\u0131n ald\u0131\u011f\u0131 \u00f6nlemlerin ne denli hayati oldu\u011funu g\u00f6zler \u00f6n\u00fcne seriyor. 17-22 May\u0131s 2020 tarihleri aras\u0131nda toplam 600 ki\u015finin kat\u0131l\u00ad d\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketiciler yeterli \u00f6nlemleri almayan ma\u011fazalar\u0131 ziyaret etmeyece\u011fini net \u015fekilde belirtiyor. Ara\u015ft\u0131rmaya g\u00f6re t\u00fcketiciler maske ve de\u00ad zenfektan gibi tedbirleri olmazsa olmaz g\u00f6r\u00fcyor, normale d\u00f6n\u00fc\u015f i\u00e7inse Eyl\u00fcl ay\u0131n\u0131 i\u015faret ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"338\" height=\"155\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-91.png\" alt=\"\" class=\"wp-image-4856\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-91.png 338w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-91-300x138.png 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/figure>\n\n\n\n<p>&#8220;Pandemi Sonras\u0131 Perakende Ara\u015ft\u0131rmas\u0131&#8217;ndan \u00e7\u0131kan sonu\u00e7lara g\u00f6re perakende sekt\u00f6r\u00fc i\u00e7in normale d\u00f6n\u00fc\u015f Eyl\u00fcl ay\u0131nda ger\u00e7ekle\u015fecek. T\u00fcketiciler cadde \u00fcst\u00fc ma\u011fazalar\u0131 114. AVM&#8217;leri, 109. restoranlar\u0131 ise 105 g\u00fcn sonra pandemi \u00f6ncesi s\u0131kl\u0131kta ziyaret etmeye ba\u015flayacaklar\u0131n\u0131 belirtiyor. \u0130stanbul&#8217;da normalizasyon s\u00fcrecinin daha erken geli\u015fmesi beklenirken. \u0130stanbullular restoranlara 83. AVM&#8217;lere 85. cadde \u00fcst\u00fc ma\u011fazalara ise 87 g\u00fcnde eski s\u0131kl\u0131kta geri d\u00f6neceklerini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"332\" height=\"207\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-90.png\" alt=\"\" class=\"wp-image-4854\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-90.png 332w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-90-300x187.png 300w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"409\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-89.png\" alt=\"\" class=\"wp-image-4852\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-89.png 441w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-89-300x278.png 300w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/figure>\n\n\n\n<p><strong>MASKE OLMADAN ASLA<\/strong><\/p>\n\n\n\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re perakende m\u00fc\u015fterileri al\u0131nan \u00f6nlemler aras\u0131ndan en \u00e7ok maske zorunlulu\u011fu (y\u00fczde 75), dezenfektan bulundurma gereklili\u011fi (y\u00fczde 72), \u00e7al\u0131\u015fan ve tedarik\u00e7ilerin giri\u015flerde ate\u015flerinin \u00f6l\u00e7\u00fcmlenmesini (y\u00fczde 70) biliniyor. M\u00fc\u015fterilerin y\u00fczde 55&#8217;i temass\u0131z \u00f6deme y\u00f6ntemlerinin kullan\u0131lmas\u0131 gerekti\u011fini ifade ediyor. Fsrk\u0131ndal\u0131\u011f\u0131n en d\u00fc\u015f\u00fck oldu\u011fu nokta ise ortak kullan\u0131m alanlar\u0131. Asansor\/de\u011fi\u015fim odas\u0131 ve di\u011fer ortak alanlar\u0131n dezenfektasyonu (y\u00fczde 40) ve kullan\u0131m alanlar\u0131n\u0131n y\u00fczde SO oranda k\u0131s\u0131tlanmas\u0131 uygulamalar\u0131 t\u00fcketicilerin daha az bildi\u011fi \u00d6nlemler aras\u0131nda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"374\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-88.png\" alt=\"\" class=\"wp-image-4850\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-88.png 619w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-88-300x181.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/figure>\n\n\n\n<p><strong>EN ETK\u0130L\u0130 \u00d6NLEMLER<\/strong><\/p>\n\n\n\n<p>Ara\u015ft\u0131rmaya sonu\u00e7lar\u0131na g\u00f6re perakende m\u00fc\u015fterileri \u201ct\u00fcm ziyaret\u00e7ilere maske zorunlulu\u011funu&#8221; (y\u00fczde 89), \u201c\u00e7al\u0131\u015fanlar\u0131n maske, siperlik ve eldivenle hizmet vermeleri&#8217; ni (y\u00fczde 86). \u201cortak alanlar\u0131n d\u00fczenli dezenfektasyonunu&#8221; (y\u00fczde 81) en etkili \u00fc\u00e7 \u00f6nlem aras\u0131nda g\u00f6r\u00fcyor.<\/p>\n\n\n\n<p><strong>\u00d6DEME NOKTALARINDA SOSYAL MESAFEYE D\u0130KKAT<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"134\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-87.png\" alt=\"\" class=\"wp-image-4848\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-87.png 488w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-87-300x82.png 300w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/figure>\n\n\n\n<p><strong>RESTORANLARDAK\u0130 \u00d6NLEMLER<\/strong><\/p>\n\n\n\n<p>Restoran m\u00fc\u015fterilerinin yans\u0131ndan fazlas\u0131 salonlar\u0131n y\u00fczde 50 kapasiteyle \u00e7al\u0131\u015fmalar\u0131 gerekti\u011fini biliyor. Y\u00fczde 48si termal kamera ve ate\u015f \u00f6l\u00e7er bulundurma zorunlulu\u011funu, y\u00fczde 44&#8217;\u00fc oturma mesafesi \u00f6nlemini ve mutfak personeli i\u00e7in al\u0131nan \u00f6nlemleri, y\u00fczde 42 si m\u00fc\u015fterilerin maske, siper ve eldivenle kar\u015f\u0131lanmas\u0131 gerekti\u011fini biliyor. Ayr\u0131ca Restoran m\u00fc\u015fterileri, tuvaletlerin sterilizasyonu (y\u00fczde 91). misafirlerin ate\u015finin \u00f6l\u00e7\u00fclmesini (y\u00fczde 88), mutfak personelinin bone, maske, \u00f6nl\u00fck, eldiven ve galo\u015f kullanmas\u0131n\u0131 (y\u00fczde 86) en etkili \u00f6nlemler aras\u0131nda g\u00f6steriyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"414\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-86.png\" alt=\"\" class=\"wp-image-4846\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-86.png 685w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-86-300x181.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/figure>\n\n\n\n<p><strong>\u00d6LD\u00dcRMEYEN G\u00dc\u00c7LEND\u0130R\u0130R<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"180\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-85.png\" alt=\"\" class=\"wp-image-4844\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-85.png 311w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-85-300x174.png 300w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pandemi sonras\u0131 bir\u00e7ok y\u00f6nden \u00e7ok farkl\u0131 olacak. Bu d\u00f6nemden \u00f6\u011frendiklerimizle daha iyi, daha s\u00fcrd\u00fcr\u00fclebilir, daha g\u00fczel hayatlar kurma \u00e7abas\u0131 \u015f\u00fcphesiz her t\u00fcketicinin ve \u00fcreticinin akl\u0131ndan, g\u00f6nl\u00fcnden ge\u00e7iyor.<\/li>\n\n\n\n<li>Pandemi sonras\u0131 d\u00f6nemde, restoranlara, AVM&#8217;lere ve cadde \u00fcst\u00fcndeki ma\u011fazalara eski s\u0131kl\u0131kta d\u00f6nmek i\u00e7in Eyl\u00fcl ay\u0131n\u0131 bekliyor olacak t\u00fcketicilerimiz&#8230; Ne var ki eski s\u0131kl\u0131ktaki ziyaretlerine geri d\u00f6nseler de yeni al\u0131\u015fkanl\u0131klar geli\u015ftirecekler&#8230;<\/li>\n\n\n\n<li>M\u00fc\u015fteriyi ma\u011fazaya \u00e7ekmek daha yarat\u0131c\u0131 vitrin tasar\u0131mlar\u0131, i\u00e7eride tutmak daha zengin m\u00fc\u015fteri deneyimi, kusursuz ve p\u0131r\u0131l p\u0131r\u0131l bir ma\u011faza d\u00fczeni gerektirecek&#8230; \u00dcr\u00fcnler hakk\u0131nda Online mecralarda bol bol bilgi vermek, \u00fcr\u00fcn \u00f6zelliklerinin personel taraf\u0131ndan daha k\u0131sa zamanda aktar\u0131lmas\u0131 kritik \u00f6nem kazanacak. Gelen m\u00fc\u015fteriler \u00f6deme noktas\u0131nda sosyal mesafenin korundu\u011funa ve temassa \u00d6deme imkan\u0131na dikkat edecekler.<\/li>\n\n\n\n<li>Ayn\u0131 \u015fekilde, t\u00fcketiciler restoranlarda hijyen sertifikas\u0131 arayacaklar, al\u0131nan \u00f6nlemlere daha \u00e7ok dikkat edecek, restoran tercih kriterlerine lezzet, lokasyon gibi kriterlerin yan\u0131nda \u201cpandemi \u00f6nlemlerini&#8217; de ekleyecekler.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kalabal\u0131k yerlerden ka\u00e7\u0131nmaya \u015fartlanan t\u00fcketicilerin de\u011fi\u015fen al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 perakende ma\u011fazalar\u0131n\u0131n da gelece\u011fini \u015fekillendiriyor. Ma\u011fazalar\u0131nda sa\u011fl\u0131k ve hijyene y\u00f6nelik \u00e7ok s\u0131k\u0131 tedbirler alan markalar ziyaret\u00e7ilerine g\u00fcvenli bir al\u0131\u015fveri\u015f deneyimi ya\u015fatmak i\u00e7in \u015fimdiden kollar\u0131 s\u0131vad\u0131. Peki, t\u00fcketiciler hangi tedbirleri &#8220;olmazsa olmaz&#8221; g\u00f6r\u00fcyor, perakendecilerden nas\u0131l bir al\u0131\u015fveri\u015f ortam\u0131 bekliyor? Ma\u011faza ziyaretlerinde hangi ezberler bozulacak? Marketing T\u00fcrkiye i\u00e7in Xsights [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4843"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}