Ara\u015ft\u0131rmada ev temizli\u011fini en \u00e7ok kimin yapt\u0131\u011f\u0131 soruldu\u011funda sadece kendilerinin yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen kad\u0131nlar\u0131n oran\u0131 y\u00fczde 60 olarak belirlendi. \u0130lgin\u00e7 bir bulguysa erkek kat\u0131l\u0131mc\u0131lardan t\u00fcm temizlik sorumlulu\u011funu \u00fcstlendi\u011fini s\u00f6yleyenlerin oran\u0131n\u0131n y\u00fczde 10\u2019da kalmas\u0131 oldu. Temizlik sorumluluklar\u0131n\u0131n yar\u0131s\u0131n\u0131n kendilerine ait oldu\u011funu s\u00f6yleyen erkek kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 y\u00fczde 25 olarak belirlenirken sorumlulu\u011fun k\u00fc\u00e7\u00fck bir k\u0131sm\u0131n\u0131 \u00fcstlendiklerini belirten erkeklerin oran\u0131 ise y\u00fczde 44. Bu sorunun yan\u0131tlar\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda \u00f6ne \u00e7\u0131kan en \u00e7arp\u0131c\u0131 bulgu ise hi\u00e7bir kad\u0131n\u0131n \u201cTemizlik i\u015fleriyle hi\u00e7 ilgilenmiyorum\u201d dememi\u015f olmas\u0131. Temizlik s\u00fcrecinin ba\u015f akt\u00f6r\u00fc kad\u0131n olsa da konu temizlik \u00fcr\u00fcnleri al\u0131\u015fveri\u015fi oldu\u011funda kad\u0131nlarla ve erkekler aras\u0131ndaki fark kapan\u0131yor. Temizlik malzemelerinin sat\u0131n al\u0131m\u0131ndan tamamen kendisinin sorumlu oldu\u011funu belirten kad\u0131nlar\u0131n oran\u0131 y\u00fczde 54\u2019ken erkeklerde bu oran y\u00fczde 34 olarak \u00f6ne \u00e7\u0131k\u0131yor. \u201cSorumlulu\u011fun \u00e7o\u011fu\u201d ve \u201cyar\u0131s\u0131 bana ait\u201d diyen erkeklerin oran\u0131ysa s\u0131ras\u0131yla y\u00fczde 12 ve y\u00fczde 23.<\/p>\n\n\n\n Kullanmas\u0131 beylerden, temizlemesi han\u0131mlardan!<\/strong><\/p>\n\n\n\n Ara\u015ft\u0131rmada ev temizli\u011fini en \u00e7ok kimin yapt\u0131\u011f\u0131 soruldu\u011funda sadece kendilerinin yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen kad\u0131nlar\u0131n oran\u0131 y\u00fczde 60 olarak belirlendi. \u0130lgin\u00e7 bir bulguysa erkek kat\u0131l\u0131mc\u0131lardan t\u00fcm temizlik sorumlulu\u011funu \u00fcstlendi\u011fini s\u00f6yleyenlerin oran\u0131n\u0131n y\u00fczde 10\u2019da kalmas\u0131 oldu. Temizlik sorumluluklar\u0131n\u0131n yar\u0131s\u0131n\u0131n kendilerine ait oldu\u011funu s\u00f6yleyen erkek kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 y\u00fczde 25 olarak belirlenirken sorumlulu\u011fun k\u00fc\u00e7\u00fck bir k\u0131sm\u0131n\u0131 \u00fcstlendiklerini belirten erkeklerin oran\u0131 ise y\u00fczde 44. Bu sorunun yan\u0131tlar\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda \u00f6ne \u00e7\u0131kan en \u00e7arp\u0131c\u0131 bulgu ise hi\u00e7bir kad\u0131n\u0131n \u201cTemizlik i\u015fleriyle hi\u00e7 ilgilenmiyorum\u201d dememi\u015f olmas\u0131. Temizlik s\u00fcrecinin ba\u015f akt\u00f6r\u00fc kad\u0131n olsa da konu temizlik \u00fcr\u00fcnleri al\u0131\u015fveri\u015fi oldu\u011funda kad\u0131nlarla ve erkekler aras\u0131ndaki fark kapan\u0131yor. Temizlik malzemelerinin sat\u0131n al\u0131m\u0131ndan tamamen kendisinin sorumlu oldu\u011funu belirten kad\u0131nlar\u0131n oran\u0131 y\u00fczde 54\u2019ken erkeklerde bu oran y\u00fczde 34 olarak \u00f6ne \u00e7\u0131k\u0131yor. \u201cSorumlulu\u011fun \u00e7o\u011fu\u201d ve \u201cyar\u0131s\u0131 bana ait\u201d diyen erkeklerin oran\u0131ysa s\u0131ras\u0131yla y\u00fczde 12 ve y\u00fczde 23.<\/p>\n\n\n\n Hijyenik marka ne demek?<\/strong><\/p>\n\n\n\n Ara\u015ft\u0131rmada \u201cHijyenik marka deyince akl\u0131n\u0131za ne geliyor?\u201d sorusunu yan\u0131tlayan kat\u0131l\u0131mc\u0131lar ilk s\u0131rada y\u00fczde 16 ile \u201ctemizlik sa\u011flayan g\u00fc\u00e7l\u00fc marka\u201d yan\u0131t\u0131n\u0131 verirken bu yan\u0131t\u0131 y\u00fczde 13 ile \u201cmikrop ve bakterilerden ar\u0131nd\u0131ran\u201d ve y\u00fczde 10 ile \u201cbilinen, g\u00fcvenilir marka\u201d, \u201cantibakteriyel\u201d ve \u201csa\u011fl\u0131\u011fa zarars\u0131z, do\u011fa dostu \u00fcr\u00fcn\u201d yan\u0131tlar\u0131 izliyor. \u0130lgin\u00e7 bulgulardan biri ise bu s\u0131ralamaya kavramsal yan\u0131tlar\u0131n yan\u0131 s\u0131ra, tabiri caizse hijyen markas\u0131yla e\u015f anlaml\u0131 hale gelmi\u015f Domestos, ACE, Cif ve Bingo\u2019nun girmesi oldu.<\/p>\n\n\n\n Temizlik \u00fcr\u00fcnler\u0131: kaliteli, g\u00fc\u00e7l\u00fc, g\u00fczel kokulu ve hesapl\u0131 olmal\u0131<\/strong><\/p>\n\n\n\n Temizlik kavram\u0131n\u0131n anlam\u0131 hakk\u0131ndaki g\u00f6r\u00fc\u015fler birbirinden ayr\u0131lsa da temizli\u011fi m\u00fcmk\u00fcn k\u0131lan \u00fcr\u00fcnlerden beklentiler \u00fc\u00e7 ana ba\u015fl\u0131k alt\u0131nda toplan\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 39\u2019u temizlik malzemelerinin lekeyi ve kiri iyi temizleyip kal\u0131nt\u0131 b\u0131rakmamas\u0131n\u0131n \u00f6ncelikleri oldu\u011funu belirtirken y\u00fczde 19\u2019u g\u00fczel kokmas\u0131n\u0131n ve y\u00fczde 18\u2019iyse ekonomik olmas\u0131n\u0131n \u00f6nemini vurguluyor. Bu \u00fc\u00e7 ana ba\u015fl\u0131\u011f\u0131 s\u0131ras\u0131yla kimyasal i\u00e7ermemesi\/sa\u011fl\u0131\u011fa zarar vermemesi (y\u00fczde 9) ve h\u0131zl\u0131 etki & iyi sonu\u00e7 (y\u00fczde 8) izlerken konu hakk\u0131nda net bir fikri olmayanlar\u0131n oran\u0131 ise y\u00fczde 4. Pandemi d\u00f6nemindeki beklentiler sorguland\u0131\u011f\u0131ndaysa elbette \u00f6ne \u00e7\u0131kan ilk s\u00f6ylem \u201cvir\u00fcse kar\u015f\u0131 etkili olmas\u0131\u201d (y\u00fczde 62) oluyor. Bu beklentiyi y\u00fczde 36\u2019l\u0131k bir oranla yine sa\u011flanan \u00e7\u00f6z\u00fcmlerin cep dostu olmas\u0131 takip ediyor.<\/p>\n\n\n\n Temizlik \u00fcr\u00fcnler\u0131 al\u0131\u015fveri\u015finde ilk kriter kalite<\/strong><\/p>\n\n\n\n S\u0131ralamalarda birka\u00e7 kez dile getirilen ancak ilk \u00fc\u00e7e giremeyen \u201cKalite\u201d kavram\u0131, konu temizlik al\u0131\u015fveri\u015fi oldu\u011funda ilk s\u0131raya yerle\u015fiyor. Al\u0131\u015fveri\u015fte tercih edilme nedenlerinin ilki olan kalite, zirveyi y\u00fczde 72\u2019lik bir oranla \u201cHijyen\u201d ile payla\u015f\u0131yor. Al\u0131\u015fveri\u015f tercihlerinde belirleyici fakt\u00f6rler aras\u0131nda ikinci s\u0131ray\u0131 y\u00fczde 60 ile \u201cverdi\u011fi sonu\u00e7\/temizlik\u201d al\u0131rken \u201cFiyat\u201d \u00fc\u00e7\u00fcnc\u00fc s\u0131rada y\u00fczde 59\u2019luk bir oranla \u00f6nemini birden fazla kategoride korumaya devam ediyor.<\/p>\n\n\n\n Al\u0131\u015fveri\u015f listelerinin y\u0131ld\u0131z\u0131 \u00e7ama\u015f\u0131r suyu<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lara temizlik \u00fcr\u00fcnleri \u00e7e\u015fitlerinden hangilerini kulland\u0131klar\u0131 soruldu\u011funda y\u00fczde 96 oran\u0131yla \u201c\u00e7ama\u015f\u0131r suyu\u201d ilk s\u0131rada yer al\u0131yor. Di\u015f f\u0131r\u00e7as\u0131 (y\u00fczde 92) ve du\u015f jelinin (y\u00fczde 61) kad\u0131nlar aras\u0131nda erkeklere g\u00f6re (62;21) anlaml\u0131 olarak daha fazla kullan\u0131lmas\u0131 da \u00e7al\u0131\u015fman\u0131n \u00f6ne \u00e7\u0131kan sonu\u00e7lar\u0131ndan biri.<\/p>\n\n\n\n Genel al\u0131\u015fveri\u015f listesinde y\u00fczde 85 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131 alan sabun ve y\u00fczde 81 ile be\u015finci s\u0131rada konumlanan \u015fampuan kat\u0131l\u0131mc\u0131lara ki\u015fisel temizlik i\u00e7in hangi \u00fcr\u00fcnleri kullan\u0131ld\u0131\u011f\u0131 soruldu\u011funda da listenin ilk iki \u00fcr\u00fcn\u00fc oluyor. Sabunu ve \u015fampuan\u0131 erkek kat\u0131l\u0131mc\u0131lar\u0131n, di\u015f macunu ve di\u015f f\u0131r\u00e7as\u0131n\u0131 ise kad\u0131nlar\u0131n daha \u00e7ok sat\u0131n ald\u0131\u011f\u0131 ise dikkat \u00e7eken bir ba\u015fka bulgu oldu.<\/p>\n\n\n\n Ariel bir ad\u0131m \u00f6nde<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n \u00e7ama\u015f\u0131r makinesi deterjan\u0131 kategorisinde en \u00e7ok tercih etti\u011fi marka y\u00fczde 22 ile Ariel olurken onu y\u00fczde 19 ile Persil, y\u00fczde 17 ile Omo ve y\u00fczde 10 ile ABC takip ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n en hijyenik buldu\u011fu marka s\u0131ralamas\u0131nda ise Ariel ve Omo y\u00fczde 26 ile ilk s\u0131ray\u0131 payla\u015f\u0131rken \u00fc\u00e7\u00fcnc\u00fc s\u0131rada Persil (y\u00fczde 18) yer al\u0131yor.<\/p>\n\n\n\n Elde y\u0131kaman\u0131n lideri Tursil<\/strong><\/p>\n\n\n\n Konu elde y\u0131kamaya geldi\u011finde ise s\u0131ralama de\u011fi\u015fiyor. \u00d6yle ki; makine kullan\u0131m\u0131nda ikinci s\u0131ray\u0131 alan Persil bu kategoride y\u00fczde 28 ile ilk s\u0131rada yer al\u0131rken ikinci s\u0131rada y\u00fczde 26 ile Ariel bulunuyor. Tursil y\u00fczde 20\u2019lik kullan\u0131m oran\u0131yla \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer alsa da t\u00fcketicinin en hijyenik buldu\u011fu markalar (y\u00fczde 38) listesinde ilk s\u0131raya yerle\u015fiyor.<\/p>\n\n\n\n Yumo\u015f a\u00e7\u0131k ara lider<\/strong><\/p>\n\n\n\n Bir\u00e7ok marka hem \u00e7ama\u015f\u0131r suyu hem de yumu\u015fat\u0131c\u0131 alternatiflerine sahipken yumu\u015fat\u0131c\u0131 kullan\u0131m\u0131nda ilk s\u0131ray\u0131 b\u00fcy\u00fck bir farkla (y\u00fczde 50) Yumo\u015f al\u0131yor. Onu y\u00fczde 30 ile Vernel ve y\u00fczde 7 ile ABC takip ederken Yumo\u015f en hijyenik bulunan yumu\u015fat\u0131c\u0131 olmas\u0131yla da \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n Bebek deterjan\u0131nda ilk tercih Unibaby<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n bebek deterjan\u0131 kategorisinde en \u00e7ok tercih etti\u011fi marka y\u00fczde 58 ile Uni Baby oluyor. \u0130kinci s\u0131rada y\u00fczde 21 ile Dalin yer al\u0131rken onu y\u00fczde 8 ile Hac\u0131 \u015eakir takip ediyor. Bebek deterjan\u0131nda en hijyenik marka s\u0131ralamas\u0131nda da birincili\u011fi kapt\u0131rmayan UniBaby\u2019i y\u00fczde 30 ile Bingo ve y\u00fczde 18 ile Yumo\u015f takip ediyor.<\/p>\n\n\n\n \u00c7ama\u015f\u0131r makineleri olmazsa olmaz\u0131m\u0131z<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lara \u201colmazsa olmaz\u201d dedikleri temizlik aleti soruldu\u011funda y\u00fczde 71 ile \u00e7ama\u015f\u0131r makinesi ba\u015f\u0131 \u00e7ekiyor. Onu y\u00fczde 23 ile elektrikli s\u00fcp\u00fcrge ve y\u00fczde 6 ile bula\u015f\u0131k makinesi takip ediyor. \u00c7ama\u015f\u0131r makinelerindeki marka k\u0131r\u0131l\u0131mlar\u0131na bak\u0131ld\u0131\u011f\u0131nda en \u00e7ok tercih edilen marka y\u00fczde 27 ile Bosch olurken ikinci ve \u00fc\u00e7\u00fcnc\u00fcl\u00fc\u011f\u00fc s\u0131ras\u0131yla Ar\u00e7elik (y\u00fczde 19) ve Vestel (y\u00fczde 12) al\u0131yor. Elektrikli s\u00fcp\u00fcrgede halk\u0131n tercihi y\u00fczde 19 ile Ar\u00e7elik olurken Philips y\u00fczde 12 ile ikinci s\u0131rada yer al\u0131yor. \u00dc\u00e7\u00fcnc\u00fcl\u00fc\u011f\u00fc ise Fakir ve Bosch (y\u00fczde 10) payla\u015f\u0131yor. Ar\u00e7elik bula\u015f\u0131k makinesi tercihlerinde de ilk s\u0131ray\u0131 alarak \u00fc\u00e7 ev aleti kategorisinde de ilk iki s\u0131rada yer almay\u0131 ba\u015faran tek marka oldu.<\/p>\n\n\n\n Domestos rakip tan\u0131m\u0131yor<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n \u00e7ama\u015f\u0131r suyu kategorisinde en \u00e7ok tercih etti\u011fi marka (y\u00fczde 52) ve en hijyenik buldu\u011fu marka (y\u00fczde 41) olmay\u0131 ba\u015faran Domestos bu kategorinin tart\u0131\u015fmas\u0131z birincisi. Ancak rekabet sona ermi\u015f de\u011fil. Her iki soruda da ilk \u00fc\u00e7te bulunan ACE ve G\u00fcldal da kat\u0131l\u0131mc\u0131lar\u0131n \u00f6ncelik verdi\u011fi fiyat etiketi ba\u015fta olmak \u00fczere kalite ve bilinirlik kriterleri g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda listede y\u00fckselece\u011fe benziyor.<\/p>\n\n\n\n Bula\u015f\u0131k deterjan\u0131nda zorlu rekabet<\/strong><\/p>\n\n\n\n Rekabetin y\u00fcksek oldu\u011fu bula\u015f\u0131k makinesi deterjan\u0131 kategorisinde en \u00e7ok kullan\u0131lan marka y\u00fczde 40 ile Fairy olurken onu yak\u0131ndan takip eden Finish (y\u00fczde 36) ikinci, Migros s\u00fcpermarketlerinin Private Label markalar\u0131ndan olan Migros Jel (y\u00fczde 14) ise \u00fc\u00e7\u00fcnc\u00fc oluyor. En hijyenik g\u00f6r\u00fclen marka k\u0131r\u0131l\u0131mlar\u0131nda da birincili\u011fi kapt\u0131rmayan Fairy y\u00fczde 43 ile bu s\u0131ralamada da \u00f6ne \u00e7\u0131karken onu sadece y\u00fczde 1\u2019lik bir farkla Finish (y\u00fczde 42) izliyor.<\/p>\n\n\n\n Mutfak temizli\u011finde ilk tercih Cif<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n mutfak temizleme kategorisinde en \u00e7ok tercih etti\u011fi marka y\u00fczde 34 ile Cif oluyor. En hijyenik bulunan markalar aras\u0131nda da ilk s\u0131ray\u0131 alan Cif\u2019i her iki kategoride de Domestos takip ediyor. En \u00e7ok kullan\u0131lan mutfak temizli\u011fi \u00fcr\u00fcnlerinde \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131 G\u00fcldal (y\u00fczde 15) al\u0131rken en hijyenik g\u00f6r\u00fclen markalarda \u00fc\u00e7\u00fcnc\u00fcl\u00fc\u011f\u00fc Mr. Muscle (y\u00fczde 16) g\u00f6\u011f\u00fcsl\u00fcyor.<\/p>\n\n\n\n Elde y\u0131kamada Fairy zirvede yaln\u0131z<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lara elde bula\u015f\u0131k deterjan\u0131 tercihleri soruldu\u011funda birinci de\u011fi\u015fmiyor; Fairy y\u00fczde 60 oranla en \u00e7ok t\u00fcketilen ve y\u00fczde 58 oranla en hijyenik bulunan elde bula\u015f\u0131k deterjan\u0131 olmas\u0131yla bula\u015f\u0131\u011fa dair t\u00fcm s\u0131ralamalarda birinci oluyor. Onu Pril ve Frosch izliyor.<\/p>\n\n\n\n Di\u015f f\u0131r\u00e7as\u0131nda oral-b zirvede colgate takipte<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n di\u015f f\u0131r\u00e7as\u0131 kategorisinde en \u00e7ok tercih etti\u011fi marka y\u00fczde 36 ile Oral-B olurken ikinci s\u0131radaki marka ise Colgate oluyor. En hijyenik marka olarak da kabul edilen Oral-B\u2019yi y\u00fczde 16 ile Colgate takip ederken \u00fc\u00e7\u00fcnc\u00fc s\u0131rada y\u00fczde 14 ile Sensodyne yer al\u0131yor.<\/p>\n\n\n\n G\u00fcl\u00fcmsemeler \u0130pana\u2019ya emanet<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar di\u015f macunu kategorisinde g\u00fcl\u00fcmselemelerini \u0130pana\u2019ya emanet etmi\u015f g\u00f6r\u00fcn\u00fcyor. Hem en \u00e7ok t\u00fcketilen (y\u00fczde 30) hem de en hijyenik bulunan (y\u00fczde 31) marka olan \u0130pana\u2019y\u0131 her iki kategoride de az farkla Sensodyne takip etti.<\/p>\n\n\n\n \u015eampuanda Clear ve Pantene rekabeti<\/strong><\/p>\n\n\n\n Fairy ve Finish\u2019in rekabetini aratmayacak, zirveye oynayan bir di\u011fer ikili de \u015fampuan kategorisindeki Clear ve Pantene oldu. Kat\u0131l\u0131mc\u0131lar\u0131n \u015fampuan kategorisinde en \u00e7ok tercih etti\u011fi marka y\u00fczde 24 ile Pantene olurken en hijyenik buldu\u011fu marka y\u00fczde 20 ile Clear oluyor.<\/p>\n\n\n\n Du\u015f jelinde tercih Palmolive\u2019den yana<\/strong><\/p>\n\n\n\n Ara\u015ft\u0131rmada hem en \u00e7ok t\u00fcketilen hem de en hijyenik bulunan markalar\u0131n ayn\u0131 oldu\u011fu kategorilerden biri de du\u015f jeli kategorisi. Palmolive hem en \u00e7ok kullan\u0131lan (y\u00fczde 31) hem de en hijyenik bulunan (y\u00fczde 20) du\u015f jeli markas\u0131 olmas\u0131yla \u00f6ne \u00e7\u0131kt\u0131. Tercih s\u0131ralamas\u0131nda Palmolive\u2019i Nivea (y\u00fczde 23) ve Dove (y\u00fczde 15) takip ederken hijyenik markalar s\u0131ralamas\u0131nda ikinci ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada, s\u0131ras\u0131yla Avon ve Ey\u00fcp Sabri Tuncer yer al\u0131yor.<\/p>\n\n\n\n Sabunda tercih edilen bilinirlik ve tecr\u00fcbe oldu<\/strong><\/p>\n\n\n\n Sabun kategorisinde en \u00e7ok tercih edilen marka y\u00fczde 18 ile Hac\u0131 \u015eakir oluyor. Hijyenik markalar s\u0131ralamas\u0131nda da birincili\u011fi g\u00f6\u011f\u00fcsleyen Hac\u0131 \u015eakir\u2019i t\u00fcketimde ikinci s\u0131ray\u0131 payla\u015fan Duru ve Dalan (y\u00fczde 14) takip ederken hijyen kategorisinde ikinci ve \u00fc\u00e7\u00fcnc\u00fcl\u00fck, Dove ve Fax\u2019\u0131n oldu.<\/p>\n\n\n\n Y\u00fczey temizlemede tercih Mr. Muscle<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczey temizleyicileri kategorisinde en \u00e7ok tercih etti\u011fi marka y\u00fczde 37 ile Mr Muscle oluyor. \u0130kinci s\u0131rada y\u00fczde 27 ile Cif yer al\u0131rken onu Dixi (y\u00fczde 10), Pronto (y\u00fczde 7), Marc (y\u00fczde 6) ve Bingo (y\u00fczde 4) takip ediyor. Y\u00fczey temizleyicileri kategorisinde en hijyenik marka s\u0131ralamas\u0131nda y\u00fczde 28 ile Cif ilk s\u0131rada yer al\u0131rken, Mr Muscle y\u00fczde 23 ile ikinci s\u0131rada yer al\u0131yor.<\/p>\n\n\n\n Hal\u0131 temizli\u011finde lider bell<\/strong>i: Vanish Kosla<\/strong><\/p>\n\n\n\n T\u00fcketim ve hijyenik marka s\u0131ralamas\u0131nda rakiplerine birincili\u011fi tatt\u0131rmayan bir di\u011fer marka da Vanish Kosla oldu. Hal\u0131 temizli\u011finde t\u00fcketimde y\u00fczde 57 ile, hijyenik marka s\u0131ralamas\u0131ndaysa y\u00fczde 59 ile ilk s\u0131rada konumlanan Vanish Kosla\u2019y\u0131 t\u00fcketimde Amway ve Fakir, hijyenik marka s\u0131rlamas\u0131ndaysa Ersa\u011f ve Asprin takip ediyor.<\/p>\n\n\n\n Oda spreyinde zirve i\u00e7in \u00fc\u00e7l\u00fc yar\u0131\u015f!<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n oda spreyleri konusundaki tercihleri incelendi\u011finde Glade (y\u00fczde 34) birinci, Febreze (y\u00fczde 28 ) ikinci ve Airwick (y\u00fczde 17) \u00fc\u00e7\u00fcnc\u00fc olurken hijyenik bulunan markalar s\u0131ralamas\u0131nda da ayn\u0131 \u00fc\u00e7 marka yer de\u011fi\u015ftirdi. Bu s\u0131ralamada birinci y\u00fczde 29 ile Febreze olurken Airwick y\u00fczde 29 ile ikinci, Glade ise 15 ile \u00fc\u00e7\u00fcnc\u00fc oldu.<\/p>\n\n\n\n Tuvalet ka\u011f\u0131d\u0131nda da havlu pe\u00e7etede de en \u00e7ok tercih edilen solo oldu!<\/strong><\/p>\n\n\n\n Solo ara\u015ft\u0131rma dahilinde belirlenen iki farkl\u0131 kategoride birinci olmas\u0131yla \u00f6ne \u00e7\u0131kan tek marka oldu. Hem tuvalet ka\u011f\u0131d\u0131nda hem de havlu pe\u00e7ete kategorilerinde, her ikisinde de y\u00fczde 24\u2019l\u00fck oranla birinci olan Solo\u2019yu iki kategoride de farkl\u0131 markalar takip ediyor. Havlu pe\u00e7ete tercihlerinde Solo\u2019yu y\u00fczde 22 ile Papia ve y\u00fczde 21 ile Selpak takip ederken tuvalet ka\u011f\u0131d\u0131 kategorisinde ikincili\u011fi ve \u00fc\u00e7\u00fcnc\u00fcl\u00fc\u011f\u00fc s\u0131ras\u0131yla Familia (y\u00fczde 21) ve Papia (y\u00fczde 15) ald\u0131. Ancak s\u00f6z konusu hijyen oldu\u011funda iki kategoride de birinciler de\u011fi\u015fiyor. Havlu pe\u00e7ete kategorisinde y\u00fczde 24 ile en hijyenik bulunan marka Selpak olurken Tuvalet ka\u011f\u0131d\u0131 kategorisinde ise en hijyenik bulunan marka Familia (y\u00fczde 31) oluyor.<\/p>\n\n\n\n Ara\u015ft\u0131rman\u0131n metodolojisi<\/strong><\/p>\n\n\n\n T\u00fcketicilerin hijyen ve temizlik konular\u0131na ili\u015fkin bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ve marka tercihlerini tespit etmek amac\u0131yla Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma 11-18 Eyl\u00fcl 2020 tarihleri aras\u0131nda Xsights\u2019\u0131n online ara\u015ft\u0131rma platformu T\u00fcrkiye\u2019nin Sesi Paneli\u2019nde ger\u00e7ekle\u015ftirildi. Pandemi s\u00fcrecinde \u201cHijyenik Markalar\u201d ara\u015ft\u0131rmas\u0131na saha s\u00fcresi i\u00e7erisinde y\u00fczde 50\u2019si kad\u0131n ve y\u00fczde 50\u2019si erkeklerden olu\u015fan 300 ki\u015fi kat\u0131ld\u0131. A1, C1, C2 ve DE SES gruplar\u0131na mensup kat\u0131l\u0131mc\u0131lar\u0131n ortalama ya\u015f\u0131 34,7 oldu. Ara\u015ft\u0131rma kapsam\u0131nda veriler y\u00fczde 95 g\u00fcven d\u00fczeyinde anlaml\u0131l\u0131k testine tabi tutuldu.<\/p>\n","protected":false},"excerpt":{"rendered":" Pandemiyle birlikte \u201chijyen\u201d kavram\u0131 ya\u015fam\u0131n merkezine yerle\u015firken temizlik \u00fcr\u00fcnleri pazar\u0131ndaki dengeler de de\u011fi\u015fti. T\u00fcketiciler art\u0131k \u201cen \u00e7ok beyazlatan, en iyi temizleyen\u201d \u00fcr\u00fcnlerden ziyade \u201cen hijyenik\u201d marka ve \u00fcr\u00fcnlere y\u00f6neliyor. Peki, T\u00fcrk t\u00fcketicisi bula\u015f\u0131k makinesinden deterjana kadar s\u00f6z konusu temizlik oldu\u011funda daha \u00e7ok hangi markalara y\u00f6neliyor? Daha da \u00f6nemlisi temizlik \u00fcr\u00fcnleri pazar\u0131nda t\u00fcketicilerin en hijyenik buldu\u011fu […]<\/p>\n","protected":false},"author":3,"featured_media":8612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4895"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/8612"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-125.png\")
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