{"id":4945,"date":"2020-11-23T17:52:00","date_gmt":"2020-11-23T14:52:00","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4945"},"modified":"2023-04-23T14:06:56","modified_gmt":"2023-04-23T11:06:56","slug":"tuketici-ordusu-black-friday-cephesindeki-yerini-aldi","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/tuketici-ordusu-black-friday-cephesindeki-yerini-aldi\/","title":{"rendered":"T\u00fcketici ordusu Black Friday cephesindeki yerini ald\u0131!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uzun zamand\u0131r Kas\u0131m ay\u0131 al\u0131\u015fveri\u015f tutkunlar\u0131 i\u00e7in di\u011fer aylardan daha heyecanl\u0131 ge\u00e7iyor. Bunun sebebi ise tahmin edebilece\u011finiz gibi \u201cBlack Friday\u201d. G\u00fcn\u00fc heyecanla bekleyenler ay\u0131n 27\u2019sini \u00e7oktan not ettiler bile! \u00c7\u0131k\u0131\u015f noktas\u0131 tek bir g\u00fcn olsa da bug\u00fcn t\u00fcm d\u00fcnyada neredeyse bir haftaya yay\u0131lm\u0131\u015f olan al\u0131\u015fveri\u015f maratonunda pandemi ve bu d\u00f6nemde t\u00fcketicinin artan online al\u0131\u015fveri\u015f e\u011filimleri sebebiyle dijital al\u0131\u015fveri\u015f platformlar\u0131n\u0131n kilit rol \u00fcstlenmesi bekleniyor. Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma\u2019n\u0131n ger\u00e7ekle\u015ftirdi\u011fi \u201cBlack Friday Ara\u015ft\u0131rmas\u0131\u201d t\u00fcketicinin Black Friday\u2019e olan yakla\u015f\u0131m\u0131n\u0131 ortaya koyarken, al\u0131\u015fveri\u015f i\u00e7in hangi mecralar\u0131 tercih etti\u011fini, beklentilerini ve e\u011filimlerini de ayd\u0131nlat\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ABD\u2019de ba\u015flayan ve varl\u0131\u011f\u0131 neredeyse y\u00fcz y\u0131l \u00f6ncesine dayanan Black Friday, Avrupa\u2019da ve \u00fclkemizde de senenin en yo\u011fun al\u0131\u015fveri\u015f g\u00fcnlerinden birine ev sahipli\u011fi yap\u0131yor. ABD\u2019de kimi zaman izdihamlara yol a\u00e7an Black Friday, T\u00fcrkiye\u2019de farkl\u0131 isimlerle pek \u00e7ok markan\u0131n pazarlama stratejilerinde kendine yer buluyor. Pandemi nedeniyle bu y\u0131l ge\u00e7ti\u011fimiz y\u0131llara oranla online al\u0131\u015fveri\u015fin \u00e7ok daha fazla tercih edilmesi bekleniyor. Avrupa e-ticaret pazar\u0131nda y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinin ba\u015flang\u0131c\u0131 olan Black Friday\u2019e \u00fclkemizdeki t\u00fcketicilerin de kat\u0131lmas\u0131ndaki temel motivasyon ise elbette b\u00fcy\u00fck indirim f\u0131rsatlar\u0131. Peki, Black Friday\u2019de ger\u00e7ekle\u015fen indirimler beklentileri kar\u015f\u0131l\u0131yor mu? T\u00fcketicilerin Black Friday\u2019de adresi neresi olacak?&nbsp; En \u00e7ok hangi markalar\u0131n indirime girmesini bekliyorlar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00fcketicilerin y\u00fczde 61\u2019i Black Friday\u2019e haz\u0131r!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"649\" height=\"301\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-126.png\" alt=\"\" class=\"wp-image-4946\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-126.png 649w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-126-300x139.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lara bu y\u0131l Black Friday\u2019den faydalanma durumu soruldu\u011funda y\u00fczde 61\u2019i Black Friday\u2019den faydalanaca\u011f\u0131n\u0131 belirtirken, y\u00fczde 8\u2019i faydalanmayaca\u011f\u0131n\u0131 ifade ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 31\u2019 i ise Black Friday\u2019de al\u0131\u015fveri\u015f yapma konusunda karars\u0131z. Kat\u0131l\u0131mc\u0131lar\u0131n Black Friday\u2019den faydalanmay\u0131 d\u00fc\u015f\u00fcnmeme nedenlerinin ba\u015f\u0131nda \u201cCovid-19\u201d\u2019un yaratt\u0131\u011f\u0131 ortam gelirken (y\u00fczde 32), k\u00fclt\u00fcr\u00fcm\u00fcze ait olmad\u0131\u011f\u0131 gerek\u00e7esiyle bu d\u00f6nemde al\u0131\u015fveri\u015f yapmay\u0131 tercih etmeyenler de var (y\u00fczde 19). Bu iki nedeni \u00fc\u00e7\u00fcnc\u00fc s\u0131rada \u201cekonomik sebepler\u201d (y\u00fczde 14) takip ediyor. Kat\u0131l\u0131mc\u0131lar\u0131 Black Friday\u2019e kat\u0131lmaya ikna eden ana unsur ise y\u00fczde 85 oran\u0131nda b\u00fcy\u00fck indirim f\u0131rsatlar\u0131 oluyor!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Black Friday listesinin ba\u015f\u0131nda k\u0131yafet al\u0131\u015fveri\u015fi var<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"485\" height=\"331\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-127.png\" alt=\"\" class=\"wp-image-4948\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-127.png 485w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-127-300x205.png 300w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u0131l Black Friday\u2019den faydalanmay\u0131 d\u00fc\u015f\u00fcnen kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 82\u2019si yapaca\u011f\u0131 al\u0131\u015fveri\u015f i\u00e7in b\u00fct\u00e7e ay\u0131r\u0131rken; y\u00fczde 18\u2019i hen\u00fcz bir b\u00fct\u00e7e ay\u0131rmad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday\u2019 den sat\u0131n al\u0131nmas\u0131 planlanan \u00fcr\u00fcnlerde giyim y\u00fczde 73\u2019le ilk s\u0131rada. Onu y\u00fczde 51\u2019lik oranla telefon\/bilgisayar\/TV ve y\u00fczde 12\u2019yle beyaz e\u015fya\/k\u00fc\u00e7\u00fck ev aletleri kategorileri takip ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130ndirimler yetersiz!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"356\" height=\"341\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-128.png\" alt=\"\" class=\"wp-image-4950\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-128.png 356w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-128-300x287.png 300w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcketicilerin Black Friday\u2019e kat\u0131lan markalardan bekledi\u011fi ortalama indirim oran\u0131 anket sonu\u00e7lar\u0131na y\u00fczde 53 olarak yans\u0131yor. \u00d6te yandan kat\u0131l\u0131mc\u0131lar\u0131n yaln\u0131zca y\u00fczde 31\u2019i Black Friday indirimlerini yeterli bulurken y\u00fczde 41\u2019i yap\u0131lan indirimleri yetersiz buldu\u011funu ifade ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mavi ve Samsung Black Friday\u2019in g\u00f6zdesi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lara Black Friday\u2019de hangi markalar\u0131n indirime girmesini bekledikleri soruldu\u011funda, giyim ve teknoloji markalar\u0131 listenin zirvesini olu\u015fturuyor. Ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n indirime girmesini bekledi\u011fi ilk be\u015f marka s\u0131ras\u0131yla Mavi (y\u00fczde 11), Samsung (y\u00fczde 11), LC Waikiki (y\u00fczde 10), Xiaomi (y\u00fczde 10) ve Lenovo (y\u00fczde 10).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"562\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-129.png\" alt=\"\" class=\"wp-image-4952\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-129.png 651w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-129-300x259.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Black Friday\u2019in kalbi online al\u0131\u015fveri\u015f platformlar\u0131nda atacak<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lara Black Friday\u2019de geleneksel ma\u011fazalardan m\u0131 yoksa e-ticaret sitelerinden mi al\u0131\u015fveri\u015f yapt\u0131klar\u0131 soruldu\u011funda; e-ticaret sitesini tercih eden erkeklerin say\u0131s\u0131n\u0131n (y\u00fczde 69), kad\u0131nlara g\u00f6re (y\u00fczde 25) daha fazla oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Hem geleneksel ma\u011fazalar\u0131 hem de e-ticaret sitelerini tercih eden kad\u0131nlar\u0131n oran\u0131 ise (y\u00fczde 63) erkeklere g\u00f6re (y\u00fczde 20) anlaml\u0131 olarak daha y\u00fcksek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rma kapsam\u0131nda kat\u0131l\u0131mc\u0131lar\u0131n \u201cHangi e-ticaret sitelerinden al\u0131\u015fveri\u015f yap\u0131yorsunuz?\u201d sorusuna verdikleri yan\u0131tlarda, y\u00fczde 61 oranla \u201cTrendyol\u201d ilk s\u0131rada yer al\u0131yor. Onu y\u00fczde 58\u2019le \u201cHepsiburada\u201d takip ederken s\u0131ralaman\u0131n kalan\u0131n\u0131 y\u00fczde 43\u2019le \u201cn11\u201d ve y\u00fczde 20\u2019iyle \u201cGittiGidiyor\u201d yan\u0131tlar\u0131 izliyor. \u00d6te yandan kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 19\u2019u markalar\u0131n kendi internet sitelerinden al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"425\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-130.png\" alt=\"\" class=\"wp-image-4954\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-130.png 625w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-130-300x204.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ara\u015ft\u0131rman\u0131n metodolojisi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma\u2019n\u0131n online ara\u015ft\u0131rma platformu olan T\u00fcrkiye\u2019nin Sesi Paneli\u2019nde 14-18 Ekim 2020 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi Black Friday Ara\u015ft\u0131rmas\u0131\u2019na 600 ki\u015fi kat\u0131l\u0131m sa\u011flad\u0131. Ara\u015ft\u0131rma kapsam\u0131nda elde edilen veriler y\u00fczde 95 g\u00fcven d\u00fczeyinde anlaml\u0131l\u0131k testine tabi tutuldu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uzun zamand\u0131r Kas\u0131m ay\u0131 al\u0131\u015fveri\u015f tutkunlar\u0131 i\u00e7in di\u011fer aylardan daha heyecanl\u0131 ge\u00e7iyor. Bunun sebebi ise tahmin edebilece\u011finiz gibi \u201cBlack Friday\u201d. G\u00fcn\u00fc heyecanla bekleyenler ay\u0131n 27\u2019sini \u00e7oktan not ettiler bile! \u00c7\u0131k\u0131\u015f noktas\u0131 tek bir g\u00fcn olsa da bug\u00fcn t\u00fcm d\u00fcnyada neredeyse bir haftaya yay\u0131lm\u0131\u015f olan al\u0131\u015fveri\u015f maratonunda pandemi ve bu d\u00f6nemde t\u00fcketicinin artan online al\u0131\u015fveri\u015f e\u011filimleri [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4945"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/8606"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}