Kat\u0131l\u0131mc\u0131lara i\u00e7 giyim \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken dikkat ettikleri kriterler soruldu\u011funda y\u00fczde 82\u2019si fiyat, y\u00fczde 80\u2019i rahatl\u0131k ve y\u00fczde 67\u2019si kalite yan\u0131tlar\u0131n\u0131 veriyor. \u00dcr\u00fcn\u00fcn modeline dikkat eden kad\u0131nlar\u0131n oran\u0131 ise (y\u00fczde 60), erkeklerin oran\u0131na g\u00f6re (y\u00fczde 25) anlaml\u0131 olarak fazla.<\/p>\n\n\n\n SATIN ALMADA Y\u00dcKSELEN ONLINE ALI\u015eVER\u0130\u015e, \u0130\u00c7 G\u0130Y\u0130MDE YER\u0130NDE SAYIYOR<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar i\u00e7 giyim \u00fcr\u00fcnlerini y\u00fczde 87 oran\u0131nda ma\u011fazalardan almay\u0131 tercih etti\u011fini s\u00f6yl\u00fcyor. Y\u00fczde 37\u2019si internet sitelerinden, y\u00fczde 35\u2019i ise i\u00e7 giyim al\u0131\u015fveri\u015fini halk pazarlar\u0131ndan yapt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n YILLIK ORTALAMA 6 KEZ \u0130\u00c7 G\u0130Y\u0130M ALI\u015eVER\u0130\u015e\u0130 YAPILIYOR<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 87\u2019si i\u00e7 giyim \u00fcr\u00fcn\u00fc sat\u0131n alma karar\u0131ndan tek ba\u015f\u0131na sorumluyken y\u00fczde 13\u2019\u00fc bu kararda ortak sorumluluk ald\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u0131ll\u0131k ortalama i\u00e7 giyim \u00fcr\u00fcn\u00fc sat\u0131n alma say\u0131s\u0131 6. 18-24 ya\u015f grubunun i\u00e7 giyim sat\u0131n alma oran\u0131 (y\u00fczde 9), 45 ya\u015f \u00fcst\u00fcne g\u00f6re (y\u00fczde 4) anlaml\u0131 olarak fazla.<\/p>\n\n\n\n EN \u00c7OK PENT\u0130, LC WAIKIKI VE DEFACTO MARKALARI TERC\u0130H ED\u0130L\u0130YOR<\/strong><\/p>\n\n\n\n \u0130\u00e7 giyim al\u0131\u015fveri\u015fi i\u00e7in kat\u0131l\u0131mc\u0131lar\u0131n ay\u0131rd\u0131\u011f\u0131 y\u0131ll\u0131k ortalama b\u00fct\u00e7e 272 TL. Kat\u0131l\u0131mc\u0131lardan y\u00fczde 54\u2019\u00fc i\u00e7 giyim \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken Penti, y\u00fczde 53\u2019\u00fc LcWaikiki ve y\u00fczde 42\u2019si DeFacto markalar\u0131n\u0131 tercih ediyor. Penti markas\u0131n\u0131 tercih eden C1 Sosyo-ekonomik s\u0131n\u0131f\u0131na mensup bireylerin oran\u0131 (y\u00fczde 85), AB sosyoekonomik s\u0131n\u0131f\u0131na mensup bireylerin oran\u0131na g\u00f6re (y\u00fczde 18) anlaml\u0131 olarak fazla.<\/p>\n\n\n\n EN \u00c7OK TERC\u0130H ED\u0130LEN RENK BEYAZ<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar \u201c\u0130\u00e7 giyim \u00fcr\u00fcnlerinde hangi renkleri tercih ediyorsunuz?\u201d sorusu soruldu\u011funda, y\u00fczde 69 ile beyaz, y\u00fczde 67 ile siyah ve y\u00fczde 29 ile k\u0131rm\u0131z\u0131 yan\u0131t\u0131n\u0131 veriyor. Beyaz tercih eden kad\u0131nlar\u0131n oran\u0131 (y\u00fczde 86), erkeklerin oran\u0131na g\u00f6re (y\u00fczde 51) anlaml\u0131 olarak fazla. Gri ve kar\u0131\u015f\u0131k renkli modeller (y\u00fczde 3) s\u0131n\u0131rl\u0131 say\u0131da tercih ediliyor.<\/p>\n\n\n\n RAHATLIK \u015eIKLIKTAN \u00d6NDE GEL\u0130YOR<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lardan i\u00e7 giyim sat\u0131n al\u0131rken rahatl\u0131\u011fa \u00f6nem verenlerin oran\u0131 y\u00fczde 85. \u015e\u0131kl\u0131\u011f\u0131 \u00f6n planda tutanlar\u0131n oran\u0131 ise y\u00fczde 15.<\/p>\n\n\n\n T\u00dcKET\u0130C\u0130 YILBA\u015eI ALI\u015eVER\u0130\u015e\u0130N\u0130 RAFA KALDIRDI<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lara \u201cY\u0131lba\u015f\u0131 yakla\u015f\u0131rken kendiniz i\u00e7in i\u00e7 giyim almay\u0131 planl\u0131yor musunuz?\u201d sorusu soruldu\u011funda, y\u00fczde 36\u2019s\u0131 \u201cHay\u0131r, planlam\u0131yorum\u201dcevab\u0131n\u0131 verdi. Y\u00fczde 35\u2019i i\u00e7 giyim \u00fcr\u00fcn\u00fc alma konusunda karars\u0131z oldu\u011funu belirtirken; y\u00fczde 29\u2019u \u201cEvet, planl\u0131yorum\u201d yan\u0131t\u0131n\u0131 veriyor.<\/p>\n\n\n\n PANDEM\u0130YLE \u0130\u00c7 G\u0130Y\u0130M\u0130N \u00d6NEM\u0130 ARTTI!<\/strong><\/p>\n\n\n\n Pandemi d\u00f6nemiyle i\u00e7 giyim davran\u0131\u015f\u0131 de\u011fi\u015fmeyen kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 y\u00fczde 75. Yelpazenin di\u011fer ucunda pandemi s\u00fcrecinin i\u00e7 giyime verdi\u011fi \u00f6nemi artt\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yleyen kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 y\u00fczde 23 olurken i\u00e7 giyim \u00fcr\u00fcnlerinin \u00f6nemini yitirdi\u011fini belirtenlerin oran\u0131 ise y\u00fczde 2. \u0130\u00e7 giyim davran\u0131\u015f\u0131nda fark olmayan DE Sosyo-ekonomik s\u0131n\u0131fa mensup bireylerin oran\u0131 (y\u00fczde 90), AB sosyo-ekonomik s\u0131n\u0131f\u0131na mensup bireylerin oran\u0131na g\u00f6re (y\u00fczde 37) anlaml\u0131 olarak fazla. \u0130\u00e7 giyim davran\u0131\u015f\u0131 \u00f6nem kazanan AB sosyoekonomik s\u0131n\u0131f\u0131na mensup bireylerin oran\u0131 ise (y\u00fczde 62), DE sosyo-ekonomik s\u0131n\u0131f\u0131na mensup bireylerin oran\u0131na g\u00f6re (y\u00fczde 11) anlaml\u0131 olarak fazla.<\/p>\n\n\n\n Y\u00dcZDE 26 SEVD\u0130KLER\u0130NE \u0130\u00c7 \u00c7AMA\u015eIRI HED\u0130YE ED\u0130YOR<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lara \u201cY\u0131lba\u015f\u0131 yakla\u015f\u0131rken sevdiklerinize i\u00e7 giyim \u00fcr\u00fcn\u00fc hediye etmeyi d\u00fc\u015f\u00fcn\u00fcyor musunuz?\u201d sorusu soruldu\u011funda, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 51\u2019i \u201cHay\u0131r, d\u00fc\u015f\u00fcnm\u00fcyorum\u201d cevab\u0131n\u0131 veriyor. Kat\u0131l\u0131mc\u0131lardan y\u00fczde 26\u2019s\u0131 y\u0131lba\u015f\u0131nda sevdiklerine i\u00e7 \u00e7ama\u015f\u0131r \u00fcr\u00fcn\u00fc almay\u0131 planlarken; y\u00fczde 23\u2019\u00fc karars\u0131z oldu\u011funu belirtiyor.<\/p>\n\n\n\n \u0130\u00c7 G\u0130Y\u0130M HED\u0130YELER\u0130N\u0130N Y\u00dcZDE 45\u2019I SEVG\u0130L\u0130YE ALINIYOR<\/strong><\/p>\n\n\n\n Y\u0131lba\u015f\u0131nda sevdiklerine i\u00e7 giyim \u00fcr\u00fcn\u00fc hediye etmeyi d\u00fc\u015f\u00fcnenler, y\u00fczde 45 oran\u0131nda e\u015flerine\/sevgililerine, y\u00fczde 44 oran\u0131nda ailelerine ve y\u00fczde 27 oran\u0131nda arkada\u015flar\u0131na olarak s\u0131ralan\u0131yor.<\/p>\n\n\n\n KIRMIZI \u0130\u00c7 \u00c7AMA\u015eIRI \u015eANS GET\u0130R\u0130YOR MU?<\/strong><\/p>\n\n\n\n Y\u0131lba\u015f\u0131nda k\u0131rm\u0131z\u0131 i\u00e7 \u00e7ama\u015f\u0131r\u0131 giymenin u\u011furlu oldu\u011funa inanan kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 y\u00fczde 24\u2019ken, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 76\u2019s\u0131 k\u0131rm\u0131z\u0131 giymenin u\u011furlu oldu\u011funa inanmad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n EMOJ\u0130 BASKISIZ \u00dcR\u00dcNLER DAHA \u00c7OK TERC\u0130H ED\u0130L\u0130YOR<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lara \u201c\u0130\u00e7 giyim \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken emoji bask\u0131s\u0131 olan \u00fcr\u00fcnleri sat\u0131n al\u0131yor musunuz?\u201d sorusu soruldu\u011funda ise y\u00fczde RUH HAL\u0130N\u0130 YANSITAN \u0130\u00c7 \u00c7AMA\u015eIRLARI!<\/strong><\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n i\u00e7 giyim \u00fcr\u00fcnlerinde g\u00f6rmekten ho\u015fland\u0131\u011f\u0131 fig\u00fcrler ise y\u00fcz ifadeleri (y\u00fczde 57), kalp \u015fekilleri (y\u00fczde 27) ve hayvan emojileri (y\u00fczde 17) olarak belirlendi.<\/p>\n\n\n\n ARA\u015eTIRMA METODOLOJ\u0130S\u0130<\/strong><\/p>\n\n\n\n \u00c7al\u0131\u015fma Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma taraf\u0131ndan 9-13 Kas\u0131m 2020 tarihleri aras\u0131nda online ara\u015ft\u0131rma y\u00f6ntemiyle T\u00fcrkiye\u2019nin Sesi Paneli\u2019nde ger\u00e7ekle\u015ftirildi. \u201cT\u00fcrkiye\u2019nin \u0130\u00e7 Giyim Trendleri\u201d ara\u015ft\u0131rmas\u0131na saha s\u00fcresi i\u00e7erisinde 600 ki\u015fi kat\u0131ld\u0131. Ara\u015ft\u0131rma kapsam\u0131nda veriler y\u00fczde 95 g\u00fcven d\u00fczeyinde anlaml\u0131l\u0131k testine tabi tutuldu. Y\u00fczde 50 oran\u0131nda erkek, y\u00fczde 50 oran\u0131nda kad\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada sosyo-ekonomik da\u011f\u0131l\u0131m ise y\u00fczde 13 AB, y\u00fczde 22 C1, y\u00fczde 29 C2 ve y\u00fczde 36 DE \u015feklinde oldu.<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201cT\u00fcrkiye\u2019nin \u0130\u00e7 Giyim Trendleri\u201d ara\u015ft\u0131rmas\u0131 T\u00fcrkiye\u2019de i\u00e7 giyim \u00fcr\u00fcnlerine verilen \u00f6nemi ve sat\u0131n alma motivasyonlar\u0131n\u0131 ortaya koyuyor. T\u00fcketicinin y\u0131ll\u0131k ortalama 6 adet i\u00e7 giyim \u00fcr\u00fcn\u00fc al\u0131\u015fveri\u015fi yapt\u0131\u011f\u0131n\u0131n tespit edildi\u011fi ara\u015ft\u0131rma, pandemi d\u00f6neminde AB sosyoekonomik s\u0131n\u0131f\u0131n\u0131n i\u00e7 giyim al\u0131\u015fveri\u015flerinin artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ara\u015ft\u0131rma ayr\u0131ca i\u00e7 giyim al\u0131\u015fveri\u015flerinde dijital kanallardan ziyade […]<\/p>\n","protected":false},"author":3,"featured_media":8610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4957"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/8610"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-131.png\")
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20 oran\u0131nda kat\u0131l\u0131mc\u0131 \u201cEvet, sat\u0131n al\u0131yorum\u201d cevab\u0131n\u0131, y\u00fczde 80 oran\u0131nda \u201cHay\u0131r, sat\u0131n alm\u0131yorum\u201d cevab\u0131n\u0131 veriyor.<\/p>\n\n\n\n![\"\"](\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-142.png\")
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