{"id":5155,"date":"2021-06-02T18:47:00","date_gmt":"2021-06-02T15:47:00","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=5155"},"modified":"2023-04-18T12:33:13","modified_gmt":"2023-04-18T09:33:13","slug":"toplum-gelecegin-otomobilinden-ne-bekliyor","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/toplum-gelecegin-otomobilinden-ne-bekliyor\/","title":{"rendered":"Toplum Gelece\u011fin Otomobilinden Ne Bekliyor?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"860\" height=\"588\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-210.png\" alt=\"\" class=\"wp-image-5168\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-210.png 860w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-210-300x205.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-210-768x525.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p>Elektrikli otomobillerin t\u00fcm d\u00fcnyada yakalad\u0131\u011f\u0131 y\u00fckseli\u015f trendi ve Avrupa \u00fclkelerinin onu destekleyen politikalar\u0131 gelece\u011fin otomobillerine dair sinyalleri uzun s\u00fcredir veriyor. \u00d6te yandan otomotiv devlerinin bu alanda yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar da sekt\u00f6r\u00fcn gelecekte nas\u0131l \u015fekillenece\u011finin g\u00fc\u00e7l\u00fc birer habercisi. Peki sekt\u00f6r\u00fcn rotas\u0131 belirlenmi\u015fken T\u00fcrk toplumunun elektrikli otomobillere yakla\u015f\u0131m\u0131 nas\u0131l? T\u00fcketici gelece\u011fin otomobillerinden ne bekliyor? \u0130\u015fte bu sorulardan hareketle haz\u0131rlad\u0131\u011f\u0131m\u0131z dosyam\u0131zda Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi \u201cGelece\u011fin Otomobilleri Ara\u015ft\u0131rmas\u0131\u201d toplumun elektrikli otomobillere dair t\u00fcm d\u00fc\u015f\u00fcncelerine \u0131\u015f\u0131k tutuyor\u2026<\/p>\n\n\n\n<p><strong>Yak\u0131t tasarruflu otomobiller d\u00f6rt g\u00f6zle bekleniyor<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"603\" height=\"227\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-209.png\" alt=\"\" class=\"wp-image-5166\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-209.png 603w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-209-300x113.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/figure>\n\n\n\n<p>Ara\u015ft\u0131rma sonucuna g\u00f6re y\u00fczde 69 ile T\u00fcrk halk\u0131n\u0131n otomotiv sekt\u00f6r\u00fcnden en b\u00fcy\u00fck beklentisi \u201cYak\u0131t tasarruflu otomobiller\u2026\u201d \u201cElektrikli otomobil\u201d ve \u201cDaha uygun fiyatl\u0131 otomobil\u201d beklentisi y\u00fczde 46 ile ikinci s\u0131rada gelen beklentiler. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 36\u2019s\u0131 ise \u201cAk\u0131ll\u0131 ara\u00e7 sistemine sahip otomobillerin\u201d yolunu g\u00f6zl\u00fcyor. Y\u00fczde 26\u2019s\u0131 \u201c\u00c7evreye duyarl\u0131\u201d, y\u00fczde 17 ise \u201cS\u00fcr\u00fcc\u00fcs\u00fcz ara\u00e7lar\u201d istiyor. AB sosyo-ekonomik stat\u00fcye mensup bireylerin \u201c\u00c7evreye duyarl\u0131 otomotiv\u201d bekleme oran\u0131n\u0131n (y\u00fczde 67,7), D ve E sosyo-ekonomik stat\u00fcye mensup bireylere g\u00f6re (y\u00fczde 6,5) dikkat \u00e7ekici d\u00fczeyde y\u00fcksek olmas\u0131 ara\u015ft\u0131rman\u0131n \u00f6ne \u00e7\u0131kan sonu\u00e7lar\u0131 aras\u0131nda.<\/p>\n\n\n\n<p><strong>T\u00fcketicilerin yak\u0131n takibindeki markalar<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"605\" height=\"268\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-208.png\" alt=\"\" class=\"wp-image-5164\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-208.png 605w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-208-300x133.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 56\u2019s\u0131 elektrikli otomobil \u00fcreten markalar\u0131 takip etti\u011fini belirtiyor. 25-34 ya\u015f grubunun \u00fcreticileri takip etme oran\u0131 ise (y\u00fczde 87,2), 45 ya\u015f ve \u00fcst\u00fcne g\u00f6re (y\u00fczde 21,5) anlaml\u0131 derecede daha y\u00fcksek. En \u00e7ok takip ettikleri marka soruldu\u011fundaysa kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 39\u2019u TOGG\u2019 u, y\u00fczde 35\u2019i Porsche\u2019yi ve y\u00fczde 30 BMW markalar\u0131n\u0131 dile getiriyor. AB sosyo-ekonomik stat\u00fcye sahip bireylerin y\u00fczde 95,9\u2019u, C1 sosyo-ekonomik stat\u00fcye sahip bireylerin ise y\u00fczde 91,2\u2019si TOGG projesindeki geli\u015fmeleri yak\u0131ndan takip ediyor. Elektrikli ara\u00e7 sahiplerininse Audi\u2019yi takip etme oran\u0131n\u0131n (y\u00fczde 63,5), elektrikli ara\u00e7 sahibi olmayanlara g\u00f6re (y\u00fczde 1,9) \u00e7ok daha y\u00fcksek olmas\u0131 dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p><strong>TOGG, Tesla\u2019n\u0131n \u00f6n\u00fcnde!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"491\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-207.png\" alt=\"\" class=\"wp-image-5162\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-207.png 303w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-207-185x300.png 185w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara elektrikli otomobil markalar\u0131ndan en ba\u015far\u0131l\u0131 bulduklar\u0131 soruldu\u011funda TOGG (y\u00fczde 35) zirvenin sahibi oluyor. TOGG\u2019un en yak\u0131n takip\u00e7ileri ise y\u00fczde 21\u2019le Tesla ve y\u00fczde 19\u2019la Porsche\u2026<\/p>\n\n\n\n<p><strong>2028 elektrikli ara\u00e7lar\u0131n y\u0131l\u0131 olacak<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"310\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-206.png\" alt=\"\" class=\"wp-image-5160\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-206.png 600w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-206-300x155.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara ara\u015ft\u0131rma kapsam\u0131nda elektrikli otomobillerin gelece\u011fine dair \u00f6ng\u00f6r\u00fcleri de soruldu. Kat\u0131l\u0131mc\u0131lar\u0131n 2028 y\u0131l\u0131nda trafikteki ara\u00e7lar\u0131n \u00e7o\u011funlukta olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor olmas\u0131 raporun \u00f6ne \u00e7\u0131kan sonu\u00e7lar\u0131 aras\u0131nda. \u00d6te yandan kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 24\u2019\u00fc elektrikli ara\u00e7lar i\u00e7in \u015farj istasyonlar\u0131n\u0131 yeterli bulmad\u0131\u011f\u0131n\u0131 ve bu alanda da geli\u015fime ihtiya\u00e7 oldu\u011funu belirtiyor.<\/p>\n\n\n\n<p><strong>\u015earj istasyonlar\u0131n\u0131n azl\u0131\u011f\u0131 en b\u00fcy\u00fck dezavantaj!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"441\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-205.png\" alt=\"\" class=\"wp-image-5158\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-205.png 388w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-205-264x300.png 264w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara elektrikli otomobillerin dezavantaj\u0131 soruldu\u011funda y\u00fczde 33\u2019le \u201cYeterli \u015farj istasyonu olmamas\u0131\u201d en b\u00fcy\u00fck dezavantaj olarak \u00f6ne \u00e7\u0131k\u0131yor. \u00d6te yandan \u201cElektrik maliyetinin artmas\u0131\u201d (y\u00fczde 13) ve \u201cBatarya kapasitesinin d\u00fc\u015f\u00fck olmas\u0131\u201d (y\u00fczde 12) ifade edilen di\u011fer dezavantajlar. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 23\u2019\u00fcne g\u00f6reyse elektrikli otomobilin dezavantaj\u0131 bulunmuyor\u2026<\/p>\n\n\n\n<p><strong>Hem \u00e7evreci hem hesapl\u0131!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"278\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-204.png\" alt=\"\" class=\"wp-image-5156\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-204.png 703w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-204-300x119.png 300w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lar elektrikli otomobilin avantajlar\u0131n\u0131 \u201c\u00c7evreye kar\u015f\u0131 duyarl\u0131 olmas\u0131\u201d (y\u00fczde 49), \u201cEkonomik olmas\u0131\u201d (y\u00fczde 48) ve \u201cKonforlu olmas\u0131\u201d (y\u00fczde 7) olarak s\u0131ral\u0131yor. \u201c\u00c7evreye kar\u015f\u0131 duyarl\u0131 olmas\u0131\u201d yan\u0131t\u0131n\u0131 veren 35-44 ya\u015f grubunun oran\u0131 (y\u00fczde 71,6), 25-34 ya\u015f grubuna g\u00f6re (y\u00fczde 10,6) istatistiksel olarak daha anlaml\u0131. Soru kar\u015f\u0131s\u0131nda elektrikli otomobillerin bir avantaj\u0131 olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnenlerin oran\u0131 ise y\u00fczde 11 olarak verilere yans\u0131yor\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elektrikli otomobillerin t\u00fcm d\u00fcnyada yakalad\u0131\u011f\u0131 y\u00fckseli\u015f trendi ve Avrupa \u00fclkelerinin onu destekleyen politikalar\u0131 gelece\u011fin otomobillerine dair sinyalleri uzun s\u00fcredir veriyor. \u00d6te yandan otomotiv devlerinin bu alanda yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar da sekt\u00f6r\u00fcn gelecekte nas\u0131l \u015fekillenece\u011finin g\u00fc\u00e7l\u00fc birer habercisi. Peki sekt\u00f6r\u00fcn rotas\u0131 belirlenmi\u015fken T\u00fcrk toplumunun elektrikli otomobillere yakla\u015f\u0131m\u0131 nas\u0131l? T\u00fcketici gelece\u011fin otomobillerinden ne bekliyor? \u0130\u015fte bu sorulardan hareketle [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/5155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=5155"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/5155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/8547"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=5155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=5155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=5155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}