{"id":5228,"date":"2022-01-22T19:08:00","date_gmt":"2022-01-22T16:08:00","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=5228"},"modified":"2023-04-23T18:22:07","modified_gmt":"2023-04-23T15:22:07","slug":"izleyici-gulmekle-aglamak-arasinda","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/izleyici-gulmekle-aglamak-arasinda\/","title":{"rendered":"\u0130zleyici G\u00fclmekle A\u011flamak Aras\u0131nda"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2021 y\u0131l\u0131nda normalle\u015fme ad\u0131mlar\u0131n\u0131n s\u0131kla\u015ft\u0131r\u0131lmas\u0131 TV izleme s\u00fcrelerine de yans\u0131d\u0131. Buna kar\u015f\u0131n T\u00fcrk dizileri iddias\u0131n\u0131 korumakla kalmad\u0131 izlenme oranlar\u0131n\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131. Peki, T\u00fcrk halk\u0131 en \u00e7ok hangi t\u00fcr dizileri izliyor? Y\u0131l\u0131n en be\u011fenilen dizileri ve dizi karakterleri hangileri oldu? T\u00fcrk halk\u0131 ba\u011f\u0131ml\u0131s\u0131 oldu\u011fu dizileri hangi mecralardan izliyor? Detaylar Marketing T\u00fcrkiye i\u00e7in ger\u00e7ekle\u015ftirdi\u011fimiz ara\u015ft\u0131rmada&#8230;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tv izleme oranlar\u0131nda pandeminin ba\u015flang\u0131c\u0131ndan bu yana bir saatlik d\u00fc\u015f\u00fc\u015f kaydedildi. Fakat buna ra\u011fmen T\u00fcrk dizilerine olan ilgi katlanarak art\u0131yor. Zira T\u00fcrk dizilerini takip edenle\u00adrin oran\u0131 ge\u00e7ti\u011fimiz y\u0131l y\u00fczde 63\u2019ken bu y\u0131l y\u00fczde 70,9\u2019a kadar y\u00fckseldi. Son d\u00f6nemde psikoloji i\u00e7erikli dizilerin ele ge\u00e7irdi\u011fi ekranlarda komedi temal\u0131 dizi say\u0131s\u0131 ise bir t\u00fcrl\u00fc talep edilen noktaya yakla\u015fa\u00adm\u0131yor. Oysa her ne kadar izleyiciler ilk tercihini dramlardan yana kullansa da zorlu hayat ko\u015fullar\u0131nda y\u00fcz\u00fcn\u00fc g\u00fcld\u00fcrecek diziler de istiyor. Gelin Marketing T\u00fcrkiye ad\u0131na XSIGHTS Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201cEn Be\u011fenilen Diziler Ara\u015ft\u0131rmas\u0131n\u0131n verileriyle T\u00fcrkiye\u2019deki dizi izleme mo\u00adtivasyonlar\u0131na ve izleyicilerin taleplerine daha yak\u0131ndan bakal\u0131m&#8230;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fox TV zirvede<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lar\u0131n en s\u0131k tu\u015flad\u0131klar\u0131 kanal y\u00fczde 69 ile FOX TV oluyor. Kanal D (y\u00fczde 58,9) ve Star TV (y\u00fczde 50,3) izlenme oranlar\u0131yla dikkat \u00e7eken di\u011fer kanallar. ATV, Show TV, TRT 1 ve TV8 de y\u00fczde 20&#8217;nin \u00fczerinde izlenme oranlar\u0131na ula\u015f\u0131yor. Spor, belgesel, \u00e7ocuk ve m\u00fczik i\u00e7eri\u011fiyle \u00f6ne \u00e7\u0131kan kanallar\u0131n listenin sonlar\u0131nda yer ald\u0131\u011f\u0131 g\u00f6ze \u00e7arp\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-234-1024x467.png\" alt=\"\" class=\"wp-image-5239\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-234-1024x467.png 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-234-300x137.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-234-768x351.png 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-234.png 1422w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ekran ba\u015f\u0131nda ge\u00e7irilen 4 saatin 2.6&#8217;s\u0131 dizi i\u00e7in&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2020 y\u0131l\u0131nda g\u00fcnl\u00fck TV izleme s\u00fcresi 5 saatken bu y\u0131l ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rman\u0131n sonucu bu s\u00fcrenin 4 saate d\u00fc\u015ft\u00fc\u011f\u00fcne i\u015faret ediyor. Bu 4 saatlik zaman diliminin 2,6 saat gibi \u00f6nemli bir b\u00f6l\u00fcm\u00fc ise dizilere ay\u0131r\u0131l\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Genel \u0130zleyici yay\u0131n ak\u0131\u015f\u0131na sad\u0131k&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 86,9 gibi b\u00fcy\u00fck bir kesimi dizisini TVde yay\u0131nland\u0131\u011f\u0131 saatte izlemeyi tercih etse de TV ekranlar\u0131n\u0131n kullan\u0131m\u0131nda g\u00f6zle g\u00f6r\u00fcl\u00fcr de\u011fi\u015fiklikler oldu\u011fu da a\u015fik\u00e2r. Zira kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 35,8\u2019i dizisini YouTube \u00fczerinden, y\u00fczde 16,8\u2019i dizi sitelerinden ve y\u00fczde 13,6\u2019si ise TV kanallar\u0131n\u0131n web siteleri \u00fczerinden takip ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kat\u0131l\u0131mc\u0131lar\u0131n dizileri izlemeyi tercih ettikleri web siteleri ise puhutv (y\u00fczde 26,2), YouTube (y\u00fczde 20,7) ve Netflix (y\u00fczde 14,9) olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-233-1024x568.png\" alt=\"\" class=\"wp-image-5237\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-233-1024x568.png 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-233-300x166.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-233-768x426.png 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-233.png 1474w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dram izleniyor fakat g\u00f6n\u00fcl komediden yana&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>En \u00e7ok takip edilen T\u00fcrk dizileri t\u00fcr kapsam\u0131nda mercek alt\u0131na al\u0131nd\u0131\u011f\u0131nda y\u00fczde 47,8 ile dram, y\u00fczde 45,6 ile komedi ve y\u00fczde 41,2 ile aile yan\u0131tlar\u0131 \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcr konusunda hepsi yan\u0131t\u0131n\u0131 vererek \u00e7e\u015fitlili\u011fi savunan y\u00fczde 5,3&#8217;l\u00fck bir kesim de var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En \u00e7ok dram t\u00fcr\u00fcnde diziler seyretti\u011fini belirten izleyiciye tercih hakk\u0131 tan\u0131nd\u0131\u011f\u0131nda ekranda daha \u00e7ok komedi i\u00e7erikli dizi (y\u00fczde 58,6) g\u00f6rmek istedi\u011fi ortaya \u00e7\u0131k\u0131yor. Aile (y\u00fczde 38,6) ve tarihi d\u00f6nem dizileri (y\u00fczde 30,8) de talep listesinin ilk s\u0131ralar\u0131na yerle\u015fiyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-232-1024x466.png\" alt=\"\" class=\"wp-image-5235\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-232-1024x466.png 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-232-300x137.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-232-768x350.png 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-232-1536x700.png 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-232.png 1686w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00f6n\u00fcl Da\u011f\u0131 y\u0131l\u0131n en be\u011fenilen dizisi&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"277\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-231-1024x277.png\" alt=\"\" class=\"wp-image-5233\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-231-1024x277.png 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-231-300x81.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-231-768x208.png 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-231-1536x416.png 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-231.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Yasak Elma&#8217;n\u0131n y\u0131ld\u0131z\u0131 parl\u0131yor<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"301\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-230-1024x301.png\" alt=\"\" class=\"wp-image-5231\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-230-1024x301.png 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-230-300x88.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-230-768x226.png 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-230-1536x452.png 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-230.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">En be\u011fenilen online dizi karekteri Gazenfer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>En be\u011fenilen online dizi karakteri kat\u0131l\u0131mc\u0131lardan az\u0131nl\u0131k diyebilece\u011fimiz bir kesim taraf\u0131ndan takip edildi\u011fi belirtilen G\u00fcn On4\u2019ten Gazanfer (y\u00fczde 90,8) oluyor. Fatma karakteri y\u00fczde 80,1 ile ikinci s\u0131ray\u0131 al\u0131rken Atiye (y\u00fczde 80) ikincili\u011fi k\u0131l pay\u0131 ka\u00e7\u0131nyor. Listede \u00f6ne \u00e7\u0131kan di\u011fer karakterler \u015f\u00f6yle; Azizler\/ Cevdet (y\u00fczde 72,3), On Bin Ad\u0131m\/Ezgi (y\u00fczde 71,7), Bir Yeralt\u0131 Sitcom\u2019u\/Hasan Can Kaya (y\u00fczde 69,9), \u0130lk ve Son\/Deniz (y\u00fczde 64,8), Terapist Berna (y\u00fczde 61,7)&#8230;<br>Kat\u0131l\u0131mc\u0131lara d\u00fczenli olarak takip ettikleri Online diziler soruldu\u011funda ise y\u00fczde 43,7\u2019sinde Leyla ile Mecnun, y\u00fczde 26,9\u2019undan Atiye ve y\u00fczde 23,8\u2019inden A\u015fk 101 yan\u0131t\u0131 geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/www.xsights.co.uk\/upload\/data\/images\/blog\/en_begenilen_diziler_2021\/en_begenilen_turk_dizileri_7_min.png\" width=\"1080\" height=\"593\">Reklamlar uzun, \u015fiddet fazla!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>T\u00fcrk dizileriyle ilgili en \u00e7ok kabul g\u00f6ren yorumlar; ger\u00e7ek hayat hikayelerini izlemenin keyif vermesi (y\u00fczde 73), dizilerin yeni yetenekleri ortaya \u00e7\u0131karmas\u0131 (y\u00fczde 73), \u015fiddet i\u00e7eri\u011finin fazla olmas\u0131 (y\u00fczde 72) ve reklam s\u00fcrelerinin dizi izleme keyfini azaltmas\u0131 (y\u00fczde 71) olarak \u00f6ne \u00e7\u0131k\u0131yor. Di\u011fer taraftan en g\u00fc\u00e7l\u00fc \u015fekilde kar\u015f\u0131 \u00e7\u0131k\u0131lan yorumlar \u015f\u00f6yle: T\u00fcrk dizilerinin izleyiciyi ekrana kilitleyecek kadar g\u00fczel olmas\u0131 (y\u00fczde 25), dizilerin g\u00fcnl\u00fck endi\u015felerden uzakla\u015ft\u0131rmas\u0131 (y\u00fczde 22) ve dizi s\u00fcrelerinin \u00e7ok uzun olmas\u0131 (y\u00fczde 21).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-229-1024x406.png\" alt=\"\" class=\"wp-image-5229\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-229-1024x406.png 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-229-300x119.png 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-229-768x305.png 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-229-1536x610.png 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/image-229.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ara\u015ft\u0131rman\u0131n metedolojisi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEn Be\u011fenilen Diziler Ara\u015ft\u0131rmas\u0131&#8221; toplumda en be\u011fenilen dizileri belirlemek i\u00e7in XSIGHTS Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k A.\u015e. taraf\u0131ndan, Marketing T\u00fcrkiye ad\u0131na ger\u00e7ekle\u015ftirildi. S\u00f6z konusu ara\u015ft\u0131rma 10-24 Kas\u0131m 2021 tarihleri aras\u0131nda online ara\u015ft\u0131rma y\u00f6ntemiyle ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Be\u011fenilen Diziler Ara\u015ft\u0131rmas\u0131na 500 ki\u015fi kat\u0131ld\u0131. Ara\u015ft\u0131rma kapsam\u0131nda veriler y\u00fczde 95 g\u00fcven d\u00fczeyinde anlaml\u0131l\u0131k testine tabi tutuldu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 y\u0131l\u0131nda normalle\u015fme ad\u0131mlar\u0131n\u0131n s\u0131kla\u015ft\u0131r\u0131lmas\u0131 TV izleme s\u00fcrelerine de yans\u0131d\u0131. Buna kar\u015f\u0131n T\u00fcrk dizileri iddias\u0131n\u0131 korumakla kalmad\u0131 izlenme oranlar\u0131n\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131. Peki, T\u00fcrk halk\u0131 en \u00e7ok hangi t\u00fcr dizileri izliyor? Y\u0131l\u0131n en be\u011fenilen dizileri ve dizi karakterleri hangileri oldu? T\u00fcrk halk\u0131 ba\u011f\u0131ml\u0131s\u0131 oldu\u011fu dizileri hangi mecralardan izliyor? Detaylar Marketing T\u00fcrkiye i\u00e7in ger\u00e7ekle\u015ftirdi\u011fimiz ara\u015ft\u0131rmada&#8230;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-5228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/5228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=5228"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/5228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/8557"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=5228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=5228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=5228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}