{"id":9883,"date":"2023-11-08T09:16:31","date_gmt":"2023-11-08T06:16:31","guid":{"rendered":"https:\/\/www.xsights.co.uk\/?p=9883"},"modified":"2024-03-13T11:41:25","modified_gmt":"2024-03-13T08:41:25","slug":"corap-markalari-icin-bu-kis-soguk-gecebilir","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/corap-markalari-icin-bu-kis-soguk-gecebilir\/","title":{"rendered":"\u00c7orap Markalar\u0131 i\u00e7in Bu K\u0131\u015f So\u011fuk Ge\u00e7ebilir"},"content":{"rendered":"\n<p><strong>Spor giyimin vazge\u00e7ilmezi olan \u00e7oraplar uzun s\u00fcredir gard\u0131roplar\u0131m\u0131z\u0131n en \u00f6nemli par\u00e7alar\u0131 aras\u0131nda yer al\u0131yor. \u00d6yle ki Marketing T\u00fcrkiye ad\u0131na\u00a0<a href=\"https:\/\/www.xsights.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Xsights\u2019\u0131n\u00a0<\/a>ger\u00e7ekle\u015ftirdi\u011fi \u201c\u00c7orap Tercihleri Ara\u015ft\u0131rmas\u0131\u201dna g\u00f6re pek \u00e7ok kategorinin aksine s\u00f6z konusu \u00e7orap olunca kriterler aras\u0131nda kalite fiyattan \u00f6nce geliyor. Rengi, \u015f\u0131kl\u0131\u011f\u0131 ve modeli bir \u00e7orab\u0131n sat\u0131n al\u0131nmas\u0131n\u0131 sa\u011flayan en \u00f6nemli kriterler aras\u0131nda yer al\u0131yor. Sat\u0131n al\u0131mlar genellikle toplu olarak yap\u0131l\u0131yor ve bir sonraki sefere kadar \u00e7oraplar\u0131n \u00e7o\u011funun teki esrarengiz bir \u015fekilde ortadan kayboluyor. Ara\u015ft\u0131rman\u0131n sat\u0131r aralar\u0131 t\u00fcketicinin lastik izi b\u0131rakmayan veya pamuk oran\u0131 y\u00fcksek \u00e7oraplar arad\u0131\u011f\u0131n\u0131 g\u00f6sterirken bu beklentileri uygun fiyat takip ediyor. T\u00fcketiciler ayn\u0131 zamanda sevdi\u011fi markalara tolerans aral\u0131\u011f\u0131 da b\u0131rak\u0131yor. Ancak \u00e7orap markalar\u0131 m\u00fc\u015fterisinin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc giyim markalar\u0131na kapt\u0131rm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Zira durum \u201cAl\u0131\u015fveri\u015fimi yapm\u0131\u015fken sepete bir iki \u00e7orap atay\u0131m\u201da \u00e7oktan ge\u00e7mi\u015f durumda\u2026<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marka de\u011fil kalite \u00f6nemli<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-1.png\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141732\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>Pek \u00e7ok kategorinin aksine \u00e7orap sat\u0131n al\u0131m kriterlerinde kalite (y\u00fczde 96) ve rahatl\u0131\u011f\u0131n (y\u00fczde 86) fiyattan (y\u00fczde 81) \u00f6nce geldi\u011fini g\u00f6r\u00fcyoruz. \u00c7oraplar\u0131n rengi (y\u00fczde 66), \u015f\u0131kl\u0131\u011f\u0131 (y\u00fczde 57), modeli (y\u00fczde 52) ve deseni (y\u00fczde 44) de \u00f6ne \u00e7\u0131kan kriterler aras\u0131nda yerini al\u0131yor. \u00c7orap kategorisinde marka (y\u00fczde 23) alg\u0131s\u0131n\u0131n \u00e7ok y\u00fcksek olmad\u0131\u011f\u0131 da dikkat \u00e7eken veriler aras\u0131nda. Bu veri \u00e7orap sekt\u00f6r\u00fcnde \u00f6ne \u00e7\u0131kmak isteyen markalar i\u00e7in \u00f6nemli f\u0131rsatlar\u0131n oldu\u011funa da i\u015faret ediyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcnler ma\u011fazada ke\u015ffediliyor<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-2.png.webp\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141733\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>T\u00fcketicilere \u201cyeni modeller nerede ke\u015ffediliyor?\u201d diye soruldu\u011funda y\u00fczde 81 ile ilk s\u0131ray\u0131 ma\u011fazalar al\u0131yor. \u0130nternet siteleri, halk pazarlar\u0131 ve sosyal medya da u\u011frak ke\u015fif noktalar\u0131\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Y\u0131ll\u0131k \u00e7orap b\u00fct\u00e7esi 664 TL<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-3.png\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141734\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>Gelelim yeni \u00e7orap sat\u0131n alma s\u0131kl\u0131\u011f\u0131na\u2026 Y\u00fczde 38\u2019lik bir kitle y\u0131lda bir kere \u00e7orap al\u0131\u015fveri\u015fi yaparken y\u00fczde 23\u2019l\u00fck bir kitle 2-3 haftada bir, y\u00fczde 13\u2019l\u00fck bir kitle ise haftada bir yeni \u00e7orap al\u0131yor. \u00c7oraba harcanan y\u0131ll\u0131k b\u00fct\u00e7e ise ortalama 664 TL. Bu noktada veriler \u00e7orap al\u0131\u015fveri\u015flerinin y\u0131la yay\u0131lmaktan ziyade toplu olarak yap\u0131ld\u0131\u011f\u0131na i\u015faret ediyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u0131yafet al\u0131rken sepete bir de \u00e7orap at\u0131yoruz<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-4.png.webp\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141735\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>T\u00fcketicinin \u00e7o\u011fu \u00e7orap almak i\u00e7in ayr\u0131ca bir ma\u011fazay\u0131 ziyaret etmek yerine mevcutta al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 giyim ma\u011fazalar\u0131ndan (y\u00fczde 37) sat\u0131n almay\u0131 tercih ediyor. Tuhafiye, \u00e7ar\u015f\u0131, konfeksiyon ma\u011fazas\u0131 ve pazar gibi yerlerden \u00e7orap al\u0131\u015fveri\u015fi yapmak yayg\u0131nken; \u00e7orap \u00fcreticilerinin kendi ma\u011fazas\u0131ndan, ma\u011fazan\u0131n kendi internet sitesinden ya da \u00e7orap sat\u0131c\u0131lar\u0131ndan al\u0131\u015fveri\u015f yapma k\u00fclt\u00fcr\u00fcn\u00fcn hen\u00fcz geli\u015fmedi\u011fi dikkat \u00e7ekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c7orap sekt\u00f6r\u00fcn\u00fcn lideri Penti<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-6.png.webp\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141737\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>Y\u00fczde 25,7\u2019lik bir oranla \u00e7orap sekt\u00f6r\u00fcn\u00fcn pazar lideri olarak konumlan\u0131yor Penti. Onu giyim markalar\u0131 (LC Waikiki ve DeFacto) takip ederken markas\u0131z \u00e7oraplara ilginin de hayli y\u00fcksek oldu\u011fu dikkat \u00e7ekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcketicinin inovasyon beklentisi fiyatta normallik<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-11.png.webp\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141742\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>Gelelim t\u00fcketicinin \u00e7orap markalar\u0131ndan bekledi\u011fi inovasyonlara\u2026 E\u011flenceli ve yenilik vadeden bu soruya t\u00fcketicinin ilk yan\u0131t\u0131 \u201cfiyatlar\u0131n normal olmas\u0131\u201d oluyor. Bu esprili yan\u0131t\u0131 s\u0131ras\u0131yla kalite, rahatl\u0131k, \u015f\u0131k modeller ve geri d\u00f6n\u00fc\u015f\u00fcm takip ediyor. Beklentisiz olan y\u00fczde 6\u2019l\u0131k bir kitle oldu\u011fu da dikkat \u00e7ekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enflasyon \u00e7orap sekt\u00f6r\u00fcne g\u00f6z k\u0131rp\u0131yor<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-13.png.webp\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141744\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>Enflasyonun en az etkiledi\u011fi \u00fcr\u00fcn gruplar\u0131ndan biri \u00e7orap. Sadece y\u00fczde 24\u2019l\u00fck bir kitle enflasyon sebebiyle \u00e7orap al\u0131\u015fveri\u015finde de\u011fi\u015fim oldu\u011funu belirtiyor. Veriler ise de\u011fi\u015fimin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na b\u00fct\u00e7e k\u0131s\u0131t\u0131 ve daha az \u00e7orap alma olarak tezah\u00fcr etti\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 esas<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-14.png\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141745\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>Gelelim son zamanlar\u0131n en b\u00fcy\u00fck kriteri olan fiyata\u2026 \u201c\u00c7orap al\u0131\u015fveri\u015f\u00e7ileri fiyat konusunda ne kadar hassas?\u201d sorusunun yan\u0131t\u0131na bakt\u0131\u011f\u0131m\u0131zda kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 85\u2019inin al\u0131\u015fveri\u015f yaparken fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Y\u00fczde 15\u2019i ise fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sevilen markalara tolerans var<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights-15.png.webp\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141746\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><\/figure>\n\n\n\n<p>Fiyat kar\u015f\u0131la\u015ft\u0131rma oran\u0131 y\u00fcksek ama sevilen bir marka s\u00f6z konusu oldu\u011funda y\u00fczde 44,2\u2019lik bir kitle y\u00fczde 10\u2019a kadar daha fazla \u00fccret \u00f6demeyi g\u00f6ze al\u0131yor. Y\u00fczde 23\u2019l\u00fck bir kitle y\u00fczde 15-20\u2019ye kadar fazla \u00fccret \u00f6demeyi g\u00f6ze al\u0131rken y\u00fczde 50\u2019lik bir kesim i\u00e7in bu oran y\u00fczde 50\u2019ye kadar \u00e7\u0131k\u0131yor. Ortalama olarak bakt\u0131\u011f\u0131m\u0131zda istedi\u011fi bir marka i\u00e7in y\u00fczde 28\u2019e kadar daha fazla \u00f6demeye raz\u0131 oluyor t\u00fcketici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sat\u0131\u015f g\u00f6revlisinin marka sadakatine etkisi y\u00fcksek<\/h2>\n\n\n\n<p>\u201cFiziksel ma\u011faza deneyiminin marka sadakatine etkisi\u201d soruldu\u011funda ma\u011faza servisinin kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 23\u2019\u00fcnde pozitif bir etkisi oldu\u011fu ortaya \u00e7\u0131k\u0131yor. Personelden al\u0131nan bilginin (y\u00fczde 71) yan\u0131 s\u0131ra vitrin ve fiziksel \u015fartlar\u0131n (y\u00fczde 49) da sat\u0131n alma \u00fczerinde g\u00fc\u00e7l\u00fc bir etkisi oldu\u011fu dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p><strong>Ara\u015ft\u0131rman\u0131n Metodolojisi:<\/strong><\/p>\n\n\n\n<p>Marketing T\u00fcrkiye i\u00e7in ger\u00e7ekle\u015ftirilen \u201c\u00c7orap Sekt\u00f6r\u00fc Ara\u015ft\u0131rmas\u0131\u201d 19-31 May\u0131s 2023 tarihleri aras\u0131nda online ara\u015ft\u0131rma y\u00f6ntemiyle Xsights taraf\u0131ndan online ara\u015ft\u0131rma platformu \u201cT\u00fcrkiye\u2019nin Sesi Paneli\u201dnde ger\u00e7ekle\u015ftirildi. Ara\u015ft\u0131rmaya saha s\u00fcresi i\u00e7erisinde 500 ki\u015fi kat\u0131ld\u0131. Ara\u015ft\u0131rma kapsam\u0131nda veriler y\u00fczde 95 g\u00fcven d\u00fczeyinde anlaml\u0131l\u0131k testine tabi tutuldu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri deneyimi \u00e7orapta dahi \u00f6nemli<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2023\/11\/corap-xsights.png.webp\" alt=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" class=\"wp-image-141730\" title=\"\u00c7orap markalar\u0131 i\u00e7in bu k\u0131\u015f so\u011fuk ge\u00e7ebilir\" \/><figcaption class=\"wp-element-caption\">Nuray \u00d6z\u00e7elik G\u00fcler, XSIGHTS Ara\u015ft\u0131rma M\u00fc\u015fteri Deneyimi ve Gizli M\u00fc\u015fteri M\u00fcd\u00fcr\u00fc<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c7orap ma\u011fazalar\u0131nda personelden al\u0131nan bilgi ve hizmetin sat\u0131n alma karar\u0131 \u00fczerindeki etkisi y\u00fczde 71 olarak tespit ediliyor. Bu oran kad\u0131nlarda y\u00fczde 87, erkeklerde ise y\u00fczde 54.<\/li>\n\n\n\n<li>Burada g\u00f6r\u00fcyoruz ki her 10 kad\u0131ndan 9\u2019u \u00fcr\u00fcn \u00e7orap bile olsa, ma\u011fazada sat\u0131\u015f dan\u0131\u015fman\u0131ndan bilgi almay\u0131 bekliyor. Ma\u011fazalarda (e\u011fer ana \u00fcr\u00fcn \u00e7orap de\u011filse) \u00e7orap genelde ilave \u00fcr\u00fcn olarak sunulan, kasa \u00f6n\u00fc\/\u00e7evresi \u00fcr\u00fcn\u00fc olarak de\u011ferlendirilir.<\/li>\n\n\n\n<li>\u0130lave \u00fcr\u00fcn olarak \u00e7orap \u00f6nerisi perakende sekt\u00f6r\u00fc genelinde y\u00fczde 15\u2019lerde iken, bunun sat\u0131n almaya d\u00f6n\u00fc\u015fme oran\u0131 y\u00fczde 1\u2019den bile daha d\u00fc\u015f\u00fck. Ara\u015ft\u0131rma sonu\u00e7lar\u0131nda g\u00f6r\u00fcyoruz ki \u015f\u0131kl\u0131\u011fa vurgu yapan bir y\u00f6nlendirmeyle kasa \u00f6nlerindeki \u00e7orap sat\u0131\u015flar\u0131n\u0131 art\u0131rmak m\u00fcmk\u00fcn.<\/li>\n\n\n\n<li>Yine yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalarda g\u00f6rd\u00fck ki m\u00fc\u015fterilerin ma\u011faza &amp; markalar\u0131 b\u0131rakma sebepleri; y\u00fczde 67 ile \u201ck\u00f6t\u00fc hizmet servisi\u201d, y\u00fczde 20 ile \u201c\u00fcr\u00fcn kalitesi\u201d, y\u00fczde 8 ile \u201crakip avantajlar\u0131\u201d olarak s\u0131ralan\u0131yor\u2026<\/li>\n\n\n\n<li>Lokasyon, fiyat ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi rekabeti ba\u015flad\u0131\u011f\u0131 anda, hizmet kalitesi genellikle ba\u015far\u0131n\u0131n veya ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n ana unsuru oluyor. Bunu \u00f6l\u00e7mek ve s\u00fcrd\u00fcr\u00fclebilirli\u011fini sa\u011flaman\u0131n en etkili y\u00f6ntemlerinden biri de Gizli M\u00fc\u015fteri projesidir\u2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Spor giyimin vazge\u00e7ilmezi olan \u00e7oraplar uzun s\u00fcredir gard\u0131roplar\u0131m\u0131z\u0131n en \u00f6nemli par\u00e7alar\u0131 aras\u0131nda yer al\u0131yor. \u00d6yle ki Marketing T\u00fcrkiye ad\u0131na\u00a0Xsights\u2019\u0131n\u00a0ger\u00e7ekle\u015ftirdi\u011fi \u201c\u00c7orap Tercihleri Ara\u015ft\u0131rmas\u0131\u201dna g\u00f6re pek \u00e7ok kategorinin aksine s\u00f6z konusu \u00e7orap olunca kriterler aras\u0131nda kalite fiyattan \u00f6nce geliyor. Rengi, \u015f\u0131kl\u0131\u011f\u0131 ve modeli bir \u00e7orab\u0131n sat\u0131n al\u0131nmas\u0131n\u0131 sa\u011flayan en \u00f6nemli kriterler aras\u0131nda yer al\u0131yor. Sat\u0131n al\u0131mlar genellikle [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-9883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kaynak-calismalarimiz"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/9883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=9883"}],"version-history":[{"count":1,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/9883\/revisions"}],"predecessor-version":[{"id":10341,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/9883\/revisions\/10341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/9885"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=9883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=9883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=9883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}