Kakule, Do\u011fu Nepal’de bir nakit ekinidir. Mercy Corps, \u00e7ekirdek kurutma s\u00fcrecinde de\u011ferli ya\u011flar\u0131n kayb\u0131n\u0131 azaltmak i\u00e7in \u00e7ift\u00e7ilere kakule tohumlar\u0131n\u0131 kurutman\u0131n daha iyi yollar\u0131n\u0131n \u00f6\u011fretildi\u011fi bir projeyi hayata ge\u00e7irdi. Proje, \u00e7ift\u00e7ilerin muhasebe yapma, pazarl\u0131k etme ve son m\u00fc\u015fterilerle ileti\u015fim kurma kapasitelerini art\u0131rmay\u0131 ama\u00e7lad\u0131. XSIGHTS, Do\u011fu Nepal’e yap\u0131lan ziyaretlerle bir d\u0131\u015f de\u011ferlendirme ger\u00e7ekle\u015ftirdi ve bulgular hakk\u0131nda k\u0131sa bir belgesel haz\u0131rlad\u0131. Daha fazlas\u0131 i\u00e7in l\u00fctfen linke t\u0131klay\u0131n.<\/a><\/strong><\/p>\n\n\n\n Birka\u00e7 F&B (Yiyecek ve \u0130\u00e7ecek) markas\u0131n\u0131 temsil eden bir \u0130ngiliz pazarlama \u015firketi, Orta Do\u011fu’daki Washington elmalar\u0131n\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in XSIGHTS ile ileti\u015fime ge\u00e7ti. XSIGHTS, Arap ev kad\u0131nlar\u0131yla g\u00f6r\u00fc\u015fmeler yapmak i\u00e7in Dubai’ye gitti, ancak odak grup tart\u0131\u015fmalar\u0131, kilit karar vericilerin bu ev kad\u0131nlar\u0131 de\u011fil, yemek pi\u015firme ve temizlik i\u015flerini yapan ‘Didi’ler oldu\u011funu ortaya \u00e7\u0131kard\u0131. M\u00fc\u015fterimiz, Arap ev kad\u0131nlar\u0131 yerine g\u00f6\u00e7men ev i\u015f\u00e7ilerini hedef alan, XSIGHTS ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131na dayal\u0131 bir pazar stratejisi olu\u015fturdu.<\/p>\n\n\n\n XSIGHTS, gen\u00e7lerin T\u00fcrkiye’nin 5 farkl\u0131 k\u00f6y\u00fcndeki yerel \u00fcr\u00fcnlerini pazarlamak i\u00e7in bir pazarlama plan\u0131 \u00e7izmelerine destek olmak amac\u0131yla g\u00f6revlendirildi. XSIGHTS’\u0131n yard\u0131m\u0131yla, bu topluluklar\u0131n gen\u00e7 \u00fcyeleri, \u00e7ift\u00e7iler aras\u0131nda odak grup g\u00f6r\u00fc\u015fmeleri ve anketler ger\u00e7ekle\u015ftirdi, verileri analiz etti, bir SWOT analizi yapt\u0131 ve finansman i\u00e7in bir pazarlama plan\u0131 haz\u0131rlad\u0131.<\/p>\n\n\n\n Menderes Havzas\u0131\u2019nda kurakl\u0131k, tar\u0131msal \u00fcretimde her y\u0131l b\u00fcy\u00fck miktarlarda kayba neden olmaktad\u0131r. \u0130klim de\u011fi\u015fikli\u011fi nedeniyle, kapsad\u0131\u011f\u0131 alan ve etkiledi\u011fi insan say\u0131s\u0131 artan kurakl\u0131\u011fa kar\u015f\u0131 politika geli\u015ftirilmesi hem ekonomik hem de ekolojik anlamda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bu kapsamda, Ege \u00dcniversitesi b\u00fcnyesindeki bir proje i\u00e7in, B\u00fcy\u00fck Menderes Havzas\u0131 s\u0131n\u0131rlar\u0131nda yer alan Denizli\u2019nin Baklan, Bekili, \u00c7al ve \u00c7ivril il\u00e7elerinde \u00fcretici k\u00f6yl\u00fcler ile kurakl\u0131k alg\u0131s\u0131 ba\u015fl\u0131kl\u0131 bir ara\u015ft\u0131rma yap\u0131ld\u0131.<\/p>\n\n\n\n Ye\u015fil t\u00fcketim davran\u0131\u015flar\u0131 ve ki\u015fisel inan\u00e7lar aras\u0131ndaki ili\u015fkiyi irdeleyen bu ara\u015ft\u0131rma mevcut t\u00fcketim kal\u0131plar\u0131n\u0131n olas\u0131 ekolojik etkilerinin, a\u015f\u0131r\u0131 t\u00fcketim, s\u00fcrd\u00fcr\u00fclemez t\u00fcketim kal\u0131plar\u0131 ve s\u00fcrd\u00fcr\u00fclebilir t\u00fcketim gibi kavramlar\u0131 \u00f6n plana \u00e7\u0131kard\u0131. Bu \u00e7al\u0131\u015fmada, t\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilir t\u00fcketim tutumlar\u0131 ile \u00e7evreci \u00fcr\u00fcn sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 etkileyen fakt\u00f6rler belirlendi ve ayn\u0131 zamanda ye\u015fil t\u00fcketim ve inan\u00e7lar aras\u0131nda demografik \u00f6zellikler a\u00e7\u0131s\u0131ndan farkl\u0131l\u0131klar incelendi. Proje, T\u00fcrkiye temsili olarak T\u00fcrkiye\u2019nin Sesi Paneli\u2019nde 18 ya\u015f \u00fcst\u00fc kad\u0131n ve erkek kat\u0131l\u0131mc\u0131lar ile yap\u0131ld\u0131.<\/p>\n","protected":false},"featured_media":9640,"template":"","meta":{"_acf_changed":false},"work-categories":[166],"class_list":["post-8982","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-kamu-ve-kar-amaci-gutmeyen-kuruluslar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/works\/8982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/9640"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=8982"}],"wp:term":[{"taxonomy":"work-categories","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/work-categories?post=8982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Washington Elmas\u0131 Sat\u0131\u015f\u0131 \u00dczerine Bir Ara\u015ft\u0131rma<\/h3>\n\n\n\n
Gen\u00e7lere Pazarlama Planlar\u0131n\u0131n Haz\u0131rlanmas\u0131 Deste\u011fi<\/h3>\n\n\n\n
Kurakl\u0131k Riskine Y\u00f6nelik \u00dcretici Tutumlar\u0131n\u0131n Belirlenmesi Ara\u015ft\u0131rmas\u0131<\/h3>\n\n\n\n
Ye\u015fil T\u00fcketim Davran\u0131\u015flar\u0131 ve Ki\u015fisel \u0130nan\u00e7lar Aras\u0131nda \u0130li\u015fki Ara\u015ft\u0131rmas\u0131<\/h3>\n\n\n\n