\u00d6nde gelen bir Japon fotokopi ve yaz\u0131c\u0131 \u015firketi, XSIGHTS’\u0131 T\u00fcrkiye’de ekipman sat\u0131n almaktan sorumlu birincil karar vericilerle g\u00f6r\u00fc\u015fmeler yapmak \u00fczere g\u00f6revlendirdi. Firmalar\u0131n \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini, \u00fcr\u00fcn marka tercihlerini, marka bilinirli\u011fini, pazarlama faaliyetlerinin etkinli\u011fini ve \u00fcr\u00fcnlerin performans\u0131n\u0131 belirleyen derinlemesine bir pazar analizi yap\u0131ld\u0131. Ayr\u0131ca, yerel uygulay\u0131c\u0131 i\u00e7in yerel Anahtar Performans G\u00f6stergeleri\u2019ni (KPI) belirlemek amac\u0131yla sat\u0131\u015f ekibinin performans\u0131 incelendi.<\/p>\n\n\n\n
Onlie E\u011fitim Uygulamas\u0131 Firmas\u0131, online platformlarda \u00f6zel ders veren ve Youtube’daki \u00fccretsiz i\u00e7eriklerle dolayl\u0131 rekabet halinde olan bir uygulamad\u0131r. XSIGHTS hem niteliksel hem de niceliksel y\u00f6ntemleri kullanarak \u00f6\u011fretmenlerin yan\u0131 s\u0131ra \u00f6\u011frencilerin ve velilerin beklentilerine y\u00f6nelik ara\u015ft\u0131rmalar y\u00fcr\u00fctt\u00fc. Online E\u011fitim Uygulamas\u0131 firmas\u0131 o zamandan beri \u00e7ok ba\u015far\u0131l\u0131 bir reklam kampanyas\u0131 s\u00fcrd\u00fcrd\u00fc ve rekabet\u00e7i T\u00fcrkiye pazar\u0131ndaki pay\u0131n\u0131 y\u00fczde 8 art\u0131rd\u0131.<\/p>\n\n\n\n
XSIGHTS, enerji sekt\u00f6r\u00fcnde yeni bir marka lansman\u0131 yapan m\u00fc\u015fterisine bir marka hizalama at\u00f6lyesi d\u00fczenledi. At\u00f6lye, markan\u0131n kurumsal de\u011ferlerle nas\u0131l uyumlu hale getirilece\u011finin belirlenmesine yard\u0131mc\u0131 oldu. Bu at\u00f6lye s\u0131ras\u0131nda projeksiyon teknikleri, beyin f\u0131rt\u0131nas\u0131 ve Takdir Edici Sorgulama modeli XSIGHTS taraf\u0131ndan kullan\u0131ld\u0131.<\/p>\n\n\n\n
XSIGHTS, nas\u0131l ‘kad\u0131n dostu bir marka’ olunaca\u011f\u0131 ve bunun kad\u0131n t\u00fcketicilerin sat\u0131n alma kararlar\u0131 \u00fczerindeki etkisi konusunda t\u00fcketicilerin d\u00fc\u015f\u00fcnce yap\u0131lar\u0131n\u0131 ara\u015ft\u0131rmaktad\u0131r.<\/p>\n\n\n\n
XSIGHTS, markalar\u0131n k\u00fc\u00e7\u00fck \u00e7ocuklar\u0131 nas\u0131l etkiledi\u011fini anlamak i\u00e7in anket ve odak grup tart\u0131\u015fmalar\u0131n\u0131 i\u00e7eren bir ara\u015ft\u0131rma y\u00fcr\u00fctt\u00fc. Odak grup g\u00f6r\u00fc\u015fmeleri, daha d\u00f6rt ya\u015f\u0131ndaki \u00e7ocuklar\u0131n bir marka hakk\u0131nda ilk bilgilere sahip olduklar\u0131n\u0131 ve farkl\u0131 markalar\u0131 kar\u015f\u0131la\u015ft\u0131rabildiklerini ortaya \u00e7\u0131kard\u0131. Bu ara\u015ft\u0131rma ayn\u0131 zamanda soyut d\u00fc\u015f\u00fcnme kapasitesine sahip olamayacak kadar k\u00fc\u00e7\u00fck \u00e7ocuklar\u0131n reklamlar\u0131 tam anlam\u0131yla sunuldu\u011fu gibi alg\u0131lad\u0131klar\u0131n\u0131 da g\u00f6sterdi. \u00d6rne\u011fin; \u00fcr\u00fcn size kanat veriyor diyorsa, onu t\u00fckettikten sonra kanatlar\u0131n\u0131n \u00e7\u0131kmas\u0131n\u0131 beklerler.<\/p>\n\n\n\n
Bu ara\u015ft\u0131rmada \u0130nci Holding ve holding \u015femsiyesi alt\u0131ndaki \u015firketler i\u00e7in 11 farkl\u0131 payda\u015fta \u00f6l\u00e7\u00fcmleme yap\u0131ld\u0131. Ara\u015ft\u0131rmadan \u00e7\u0131kan sonu\u00e7lar YK ile bir \u00e7al\u0131\u015ftayda payla\u015f\u0131ld\u0131 ve kurumsal itibar y\u00f6netimi noktas\u0131nda hem holding i\u00e7in hem de \u015firketlerin \u00f6zelinde ileti\u015fim stratejileri haz\u0131rland\u0131.<\/p>\n\n\n\n
2011-2013 y\u0131llar\u0131 aras\u0131nda XSIGHTS, \u0130stanbul Ticaret \u00dcniversitesi i\u015f birli\u011fiyle T\u00fcrkiye \u0130tibar Endeksi’ni (TRI) hayata ge\u00e7irdi. TRI kapsam\u0131nda T\u00fcrkiye’deki itibar fakt\u00f6rleri belirlendi, farkl\u0131 sekt\u00f6rlerin itibarlar\u0131 k\u0131yasland\u0131, \u015firketlerin kendi sekt\u00f6rleri i\u00e7inde ve T\u00fcrkiye genelinde birbirlerine g\u00f6re konumlar\u0131 \u00f6l\u00e7\u00fcld\u00fc ve sonu\u00e7lar kurumsal itibar y\u00f6netimi i\u00e7in bir referans kayna\u011f\u0131 olu\u015fturdu. XSIGHTS, rutin olarak Kurumsal \u0130tibar Ara\u015ft\u0131rmalar\u0131 y\u00fcr\u00fctmeye devam etmektedir.<\/p>\n\n\n\n
Garanti Bankas\u0131 kreatif ajans\u0131n \u00f6nerdi\u011fi farkl\u0131 reklam senaryolar\u0131n\u0131n mevduat sahipleri \u00fczerindeki etkisi \u00f6l\u00e7\u00fcmlenerek en verimli reklam alternatifi se\u00e7ilmi\u015ftir.<\/p>\n\n\n\n
Herbalife i\u00e7in reklam kampanyas\u0131ndan sonra reklam\u0131n ne kadar hat\u0131rlad\u0131\u011f\u0131, reklam\u0131n olumlu ve olumsuz y\u00f6nleri, reklamdan akl\u0131da kalanlar ve sat\u0131n almaya e\u011filimindeki art\u0131\u015f \u00f6l\u00e7\u00fcmlendi. M\u00fc\u015fterimiz bu ara\u015ft\u0131rma ile reklam\u0131n markas\u0131na olan katk\u0131s\u0131n\u0131 ve medya sat\u0131n alma performans\u0131n\u0131 de\u011ferlendirebildi.<\/p>\n\n\n\n
K\u00fcresel bir g\u0131da devi, marka y\u00fcz\u00fc kampanyas\u0131n\u0131n hedef pazar \u00fczerindeki etkisini de\u011ferlendirmek i\u00e7in XSIGHTS’a ba\u015fvurdu. XSIGHTS bu \u00e7al\u0131\u015fmada kullan\u0131lacak \u00fcnl\u00fcn\u00fcn imaj\u0131n\u0131, temsil etti\u011fi markay\u0131, \u00fcr\u00fcn sat\u0131n alma \u00fczerindeki etkisini, markaya uygunlu\u011funu, markaya katk\u0131s\u0131n\u0131 ve t\u00fcketicilerin markay\u0131 kullanma olas\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirdi.<\/p>\n\n\n\n
T\u00fcrkiye\u2019de kuyumculuk sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc firmalar\u0131ndan biri olan Atasay i\u00e7in 2022 y\u0131l\u0131nda marka alg\u0131s\u0131 \u00e7al\u0131\u015fmas\u0131, markan\u0131n stratejik hedefleri do\u011frultusunda hedef kitledeki alg\u0131s\u0131n\u0131 \u00f6l\u00e7\u00fcmlemek amac\u0131yla ger\u00e7ekle\u015ftirilmi\u015ftir. Bu ara\u015ft\u0131rma ile hedef kitle nezdindeki Atasay markas\u0131n\u0131n bilinirli\u011fini, rakiplerine g\u00f6re konumunu ve ileti\u015fim kampanyalar\u0131n\u0131n marka \u00fczerindeki etkisini \u00f6l\u00e7\u00fcmlemek m\u00fcmk\u00fcn olmu\u015ftur.<\/p>\n\n\n\n
XSIGHTS 2021 y\u0131l\u0131nda uluslararas\u0131 bir spor salonu markas\u0131 olan bu m\u00fc\u015fterisi i\u00e7in marka alg\u0131s\u0131 \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fctm\u00fc\u015ft\u00fcr. H\u00e2lihaz\u0131rda herhangi bir spor salonuna kay\u0131tl\u0131 olan ya da \u00f6n\u00fcm\u00fczdeki bir y\u0131l i\u00e7inde kay\u0131t yapt\u0131rmay\u0131 d\u00fc\u015f\u00fcnenlerin hedef kitle olarak belirlendi\u011fi bu ara\u015ft\u0131rmada, markan\u0131n alg\u0131lan\u0131\u015f\u0131 rakipleriyle k\u0131yaslamal\u0131 olarak ortaya konmu\u015ftur.<\/p>\n\n\n\n
XSIGHTS, RINO markas\u0131yla yurt d\u0131\u015f\u0131na a\u00e7\u0131lmay\u0131 planlayan Y\u0131ld\u0131zlar SSS Holding i\u00e7in Turquality s\u00fcreci kapsam\u0131nda bir marka bilinirli\u011fi \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirmi\u015ftir. Bu ara\u015ft\u0131rma kapsam\u0131nda, T\u00fcrkiye\u2019de ve Bulgaristan\u2019da seramik sat\u0131\u015f noktalar\u0131ndaki ma\u011faza y\u00f6neticileri ile anketler yap\u0131lm\u0131\u015f ve Rino markas\u0131n\u0131n bilinirli\u011fi rakipleri ile k\u0131yaslamal\u0131 olarak ortaya konmu\u015ftur.<\/p>\n\n\n\n
End\u00fcstriyel ambalaj sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u015firketlerinden Benoplast\u2019\u0131n g\u0131da, otomotiv, lojistik, elektronik, kimya, tekstil sekt\u00f6rleri nezdinde alg\u0131s\u0131n\u0131 \u00f6l\u00e7\u00fcmlemek ve markas\u0131n\u0131 en iyi \u015fekilde y\u00f6netebilmesi amac\u0131yla marka bilinirli\u011fi, rakiplerine g\u00f6re konumu incelenmi\u015ftir. Yap\u0131lan ara\u015ft\u0131rma sonucunda; ileti\u015fim kampanyalar\u0131n\u0131n marka \u00fczerindeki etkisi \u00f6l\u00e7\u00fcmlenmi\u015f, geli\u015ftirmeye a\u00e7\u0131k y\u00f6nleri \u00f6nerilerle birlikte raporlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n
1983\u2019te k\u00fc\u00e7\u00fck bir seramik at\u00f6lyesi olarak ba\u015flayan Kar Porselen\u2019in 2014 y\u0131l\u0131nda hayata ge\u00e7irdi\u011fi HoReCa markas\u0131 Bonna i\u00e7in, T\u00fcrkiye\u2019de farkl\u0131 segmentlerdeki restoran ve otelleri temsil eden bir \u00f6rneklem \u00fczerinde marka bilinirli\u011fi ara\u015ft\u0131rmas\u0131 ger\u00e7ekle\u015ftirilmi\u015ftir.<\/p>\n\n\n\n
Tofa\u015f b\u00fcnyesinde, kendi sundu\u011fu yedek par\u00e7a markalar\u0131n\u0131n performans\u0131n\u0131 ve kullan\u0131c\u0131lar nezdindeki alg\u0131s\u0131n\u0131 rakip markalarla kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak takip etmek i\u00e7in kapsaml\u0131 bir ara\u015ft\u0131rma y\u00fcr\u00fct\u00fclmektedir. Bu ara\u015ft\u0131rma kapsam\u0131nda, detayl\u0131 incelemeler yapmak i\u00e7in hem tamirhaneler hem de perakende sat\u0131\u015f yapan firmalarla g\u00f6r\u00fc\u015f\u00fclm\u00fc\u015ft\u00fcr. Pazardaki geli\u015fmeleri takip edebilmek i\u00e7in 2015, 2017 ve 2019\u2019da ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmalar ile sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131rmal\u0131 de\u011ferlendirilerek geli\u015fim alanlar\u0131n\u0131n belirlenmesi ama\u00e7lanm\u0131\u015ft\u0131r. Ara\u015ft\u0131rma kapsam\u0131nda, hedef kitlenin detayl\u0131 bir \u015fekilde g\u00f6r\u00fc\u015flerini almak i\u00e7in kantitatif ara\u015ft\u0131rma tekniklerinden bilgisayar destekli y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fme (CAPI) y\u00f6ntemiyle ilerlenmi\u015ftir. Ara\u015ft\u0131rma amac\u0131na y\u00f6nelik olarak 675 adet bak\u0131m\/onar\u0131m yapan tamirhane ve 675 yedek par\u00e7a sat\u0131\u015f\u0131 yapan perakende sat\u0131\u015f noktas\u0131 ile g\u00f6r\u00fc\u015f\u00fclm\u00fc\u015ft\u00fcr. Toplam 1.350 g\u00f6r\u00fc\u015fme yap\u0131lm\u0131\u015ft\u0131r. Elde edilen sonu\u00e7lar\u0131, m\u00fc\u015fterimiz sundu\u011fu markalar\u0131n de\u011ferini art\u0131rmak ve marka yat\u0131r\u0131mlar\u0131n\u0131 y\u00f6nlendirmek \u00fczere kullanm\u0131\u015ft\u0131r. <\/p>\n\n\n\n
TOFA\u015e, m\u00fc\u015fterileri i\u00e7in en iyi de\u011feri ve mobilite \u00e7\u00f6z\u00fcmlerini yaratan lider otomotiv \u015firketi olma vizyonu ve toplumun mobilite ihtiya\u00e7lar\u0131na en uygun \u00fcr\u00fcn ve hizmetleri sunarak ya\u015fam kalitesini y\u00fckseltme misyonundan hareket ederek, ara\u00e7 servis hizmet kalitesinin ara\u00e7 sahipleri nezdinde alg\u0131lar\u0131n\u0131 ve yetkili servis kalite beklentilerini \u00f6\u011frenmek ad\u0131na bu ara\u015ft\u0131rmay\u0131 yapmaktad\u0131r. Yap\u0131lan bu ara\u015ft\u0131rma ile ara\u00e7 sahiplerinden, yetkili servisler hakk\u0131ndaki alg\u0131lar\u0131, servis al\u0131\u015fkanl\u0131klar\u0131, yetkili-yetkisiz\/\u00f6zel servis aras\u0131ndaki alg\u0131sal farkl\u0131l\u0131klar\u0131, \u00e7ekinceleri ve motivasyonlar\u0131 \u00fczerine geri bildirim al\u0131nm\u0131\u015ft\u0131r. Metodoloji olarak kalitatif ara\u015ft\u0131rma kapsam\u0131nda toplamda d\u00f6rt odak grup toplant\u0131s\u0131 yap\u0131lm\u0131\u015ft\u0131r. Elde edilen sonu\u00e7lar, hizmet kalitesinin iyile\u015ftirilmesi i\u00e7in kullan\u0131lm\u0131\u015ft\u0131r.<\/p>\n","protected":false},"featured_media":9900,"template":"","meta":{"_acf_changed":false},"work-categories":[167],"class_list":["post-8986","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-ozel-sektor-musterileri"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/works\/8986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/9900"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=8986"}],"wp:term":[{"taxonomy":"work-categories","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/work-categories?post=8986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}