XSIGHTS, b\u00fcy\u00fck bir ila\u00e7 \u015firketi taraf\u0131ndan pazara girmeden \u00f6nce, kalabal\u0131k bir pazarda yeni bir \u00fcr\u00fcn\u00fc konumland\u0131rmak i\u00e7in Tezg\u00e2h \u00dcst\u00fc (OTC) ara\u015ft\u0131rmas\u0131 yapmak \u00fczere g\u00f6revlendirildi ve ila\u00e7 \u015firketi bu \u00f6n ara\u015ft\u0131rma sayesinde ilk alt\u0131 ayda \u00f6nemli bir pazar pay\u0131 kazand\u0131.<\/p>\n\n\n\n
Bu ara\u015ft\u0131rmada, deneyimli medikal temsilcileri hekimlerin \u00f6n\u00fcnde canl\u0131 bir sunum ger\u00e7ekle\u015ftirdi ve hekimler daha sonra temsilcilerin performanslar\u0131n\u0131 ve metindeki kelime se\u00e7imlerini de\u011ferlendirdi. Ara\u015ft\u0131rman\u0131n sonunda m\u00fc\u015fterimiz, pharma detayland\u0131rma seviyesini k\u00fcresel konumuyla uyumlu bir hale getirmeyi ba\u015fard\u0131. Bu \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131, firman\u0131n sat\u0131\u015f performans\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131.<\/p>\n\n\n\n
Ku\u015fkusuz pandemi hem hasta hem de hekimlerin ya\u015famlar\u0131n\u0131 derin bir \u015fekilde etkiledi. Bayer, COVID-19 pandemisinin hekimler \u00fczerindeki etkisini ara\u015ft\u0131rmak ve bu ara\u015ft\u0131rmadan \u00e7\u0131kacak sonu\u00e7lara g\u00f6re aksiyon planlamak ad\u0131na nicel bir ara\u015ft\u0131rma yapt\u0131rm\u0131\u015ft\u0131r. Ara\u015ft\u0131rmada, Bayer\u2019in hizmet verdi\u011fi uzmanl\u0131klar nezdinde yani; kardiyoloji, jinekoloji, oftalmoloji, kardiyovask\u00fcler cerrahi, g\u00f6\u011f\u00fcs hastal\u0131klar\u0131, onkoloji ve hematoloji alanlar\u0131nda faaliyet g\u00f6steren hekimler ile g\u00f6r\u00fc\u015fmeler yap\u0131lm\u0131\u015ft\u0131r. Yedi uzmanl\u0131k alan\u0131nda toplamda 370 hekime pandemi ko\u015fullar\u0131nda, CATI ve Online olarak pandemiden nas\u0131l etkilendikleri sorulmu\u015ftur. Sorular aras\u0131nda hasta y\u00fckleri, tedavi da\u011f\u0131l\u0131mlar\u0131, hastalar ile ileti\u015fim, ila\u00e7 firmalar\u0131 ile ileti\u015fim, ila\u00e7 sekt\u00f6r\u00fcnden al\u0131nan destekler gibi konu ba\u015fl\u0131klar\u0131 ile pandemi s\u00fcreci anla\u015f\u0131lmaya \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n
Daiichi Sankyo\u2019nun ila\u00e7 grubunda yer alan Lixiana ila\u00e7 i\u00e7in; aktif olarak yakla\u015f\u0131k bin 500 kardiyolog ziyaret edilmi\u015ftir. Hekimler nezdinde m\u00fcmessil ziyaretlerinin hat\u0131rlanma ve ayn\u0131 zamanda m\u00fcmessillerin ziyaretleri esnas\u0131nda aktard\u0131klar\u0131 mesajlar\u0131n hat\u0131rlanmalar\u0131n\u0131 \u00f6l\u00e7\u00fcmlemek amac\u0131yla bir pazar ara\u015ft\u0131rmas\u0131na ihtiya\u00e7 duyulmu\u015ftur. Mesaj Hat\u0131rlama Ara\u015ft\u0131rmas\u0131; ziyaret s\u0131kl\u0131\u011f\u0131, ziyaret edilen firmalar, ziyaret esnas\u0131nda aktar\u0131lan mesaj, ziyaret etkinli\u011finin de\u011ferlendirilmesi ile ideal ziyaret parametrelerini (s\u0131kl\u0131k, s\u00fcre ve i\u00e7erik) kapsam\u0131\u015ft\u0131r. Bu do\u011frultuda XSIGHTS, kantitatif hibrit (y\u00fcz y\u00fcze ve CATI metotlar\u0131n\u0131n bir arada kullan\u0131lmas\u0131) g\u00f6r\u00fc\u015fme metodolojisi arac\u0131l\u0131yla 280 hekim ile g\u00f6r\u00fc\u015fm\u00fc\u015ft\u00fcr. G\u00f6r\u00fc\u015fmeler, toplamda d\u00f6rt ilde g\u00f6rev yapan hekimlerle ger\u00e7ekle\u015ftirilmi\u015ftir. <\/p>\n\n\n\n
Bayer, Hematoloji B\u00f6l\u00fcm\u00fc i\u00e7in kantitatif bir pazar ara\u015ft\u0131rmas\u0131 planlam\u0131\u015ft\u0131r. Bu ara\u015ft\u0131rman\u0131n amac\u0131; temsili bir \u00f6rneklem ile hematologlar\u0131n hasta y\u00fcklerini (evrelere g\u00f6re) ve hastalar\u0131n g\u00fcndemindeki konular\u0131 anlamakt\u0131r. Bunu yaparken, tedavi alternatifleri hakk\u0131ndaki bilgi seviyesi, tedavi tercihleri, doz ve s\u0131kl\u0131k kararlar\u0131 da incelenerek, piyasaya yeni girecek olan Hemlibra ve EHL \u00fcr\u00fcnlerinin geli\u015finden beklentiler ile bu \u00fcr\u00fcnler pazara girdikten sonra pazar\u0131n nas\u0131l \u015fekillenebilece\u011fi ara\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r. Bu kapsamda T\u00fcrkiye Temsili olarak 100 hematolo\u011fa gidilmi\u015ftir. Bunlar\u0131n y\u00fczde 60\u2019\u0131 pediyatrik hematologlardan, y\u00fczde 40\u2019\u0131 ise yeti\u015fkin hematologlar\u0131ndan olu\u015fmu\u015ftur.<\/p>\n\n\n\n
Uluslararas\u0131 ila\u00e7 firmas\u0131n\u0131n, OTC alan\u0131ndaki g\u0131da takviyesi, multivitamin\/mineral markas\u0131n\u0131n bilinirli\u011fi ve konumland\u0131r\u0131lmas\u0131 \u00fczerine t\u00fcketici ve eczac\u0131larla bir ara\u015ft\u0131rma yap\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, firman\u0131n stratejik planlar\u0131nda ve pazar paylar\u0131n\u0131 art\u0131racak kararlar al\u0131nmas\u0131nda yol g\u00f6stermi\u015ftir.<\/p>\n\n\n\n
Lokal dev ila\u00e7 firmalar\u0131ndan biri olan Polifarma i\u00e7in d\u00fczenli olarak yap\u0131lan bu \u00e7al\u0131\u015fmada, Polifarma ve rakiplerinin ziyaret ettikleri sa\u011fl\u0131k profesyonelleri, sat\u0131n alma sorumlular\u0131 ve eczac\u0131lar nezdindeki memnuniyet derecesi \u00f6l\u00e7\u00fcmlenmi\u015ftir. Elde edilen i\u00e7 g\u00f6r\u00fcler, geli\u015ftirmeye y\u00f6nelik aksiyon noktalar\u0131n\u0131n hayata ge\u00e7mesi ve \u00f6nemli stratejik kararlar\u0131n al\u0131nmas\u0131na \u0131\u015f\u0131k tutmu\u015ftur.<\/p>\n","protected":false},"featured_media":9902,"template":"","meta":{"_acf_changed":false},"work-categories":[167],"class_list":["post-8987","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-ozel-sektor-musterileri"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/works\/8987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/9902"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=8987"}],"wp:term":[{"taxonomy":"work-categories","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/work-categories?post=8987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}