Turkey Women and Employment Study

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2024 Women and Employment Research, conducted in partnership with TurkishWIN, XSIGHTS Research&Consultancy, and TED University that aims to raise awareness about women and employment issues. It covers gender-based general myths, common values, perspectives on women’s employment, paternity leave, and gender-based corrective policies. Click here to download the report.

What is Impact Analysis?

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In today’s world, analytical methods and tools are being used to make decision-making processes more efficient and effective. One such tool is impact analysis. Impact analysis is a method used to understand the potential outcomes and effects of an action or decision. In this article, we will explore what impact analysis is, its different types, […]

What is Brand Loyalty?

Marka Sadakati Nedir?

Brand Loyalty, also known as customer loyalty, refers to the commitment and repeated purchase behavior of customers towards a brand. Loyal customers continue to choose a brand’s products or services and often recommend the brand to others. In this article, we will explore what brand loyalty is, why it is important, and how it can […]

Market Research: What is it?

Pazar Araştırması Nedir?

Market research is a systematic process conducted by a company or entrepreneur to gather, analyze, and understand information about their target market. This process is carried out in order to understand consumers’ needs, preferences, behaviors, competitive landscape, and market trends. Market research provides important data for businesses to make strategic decisions and plan their marketing […]

What is Brand Positioning?

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Brand Positioning is the process of determining how a brand is perceived in the minds of consumers and how it is presented to the target audience. In today’s competitive business world, it is crucial for brands to have the right positioning in order to be successful. Brand positioning aims to highlight the brand’s unique value […]

What is Corporate Reputation? Advantages of Corporate Reputation Research

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In today’s competitive business environment, having a strong corporate reputation is of great importance for brands. Corporate reputation refers to the perception, credibility, and trustworthiness of a brand in the eyes of the public. The trust placed in a brand by customers, business partners, investors, and other stakeholders is an indicator of corporate reputation. In […]