Innovation and Co-Creation Acceleration

New Product Testing

Innovation is one of the key drivers for our clients. New product testing minimizes the risk associated with a new product while maximizing its uptake among consumers. XSIGHTS uses home tests and diaries for New Product Testing and is very careful in choosing the right-profile consumers. For more information, please contact us.

Taste Tests

New sensations is a great way to appeal to customers. XSIGHTS is very experienced in performing monodic or sequential monadic taste tests in a studio environment. XSIGHTS uses its own protocol for taste tastes. If you are interested in more information about our Taste Tests, please contact us.

Packaging Testing

XSIGHTS supports its customers to identify the right package for the right product. XSIGHTS uses online surveys, home placements, studio testing as well as focus group discussions and ethnographic research in order to ensure packaging design is effective and makes a difference in product selection. For more information, please contact us.

Concept Testing

New ideas are more likely to turn into successful business ventures when first tested among the target consumers. XSIGHTS uses focus group discussions, projective techniques and role play to test new concepts.This allows concepts to be enriched with consumer perspectives. XSIGHTS uses its own 3C Model to test new concepts. For more information, please contact us.

Name Testing

XSIGHTS ensures that its clients start their branding journey one step ahead of their competitors by testing the suggested names for new companies, brands or products and determining the one that hits the mark. For more information, please contact us.

Celebrity Testing

It may be a daunting experience to choose the right celebrity or ambassador to represent your brand. XSIGHTS conducts Celebrity Testing among the key consumers via online surveys. Alternative celebrities are rated based on their suitability, their compatibility to the brand as well as their impact on purchase. For more information, please contact us.

User Experience (UX)

User Experience has become a must,  especially for e-commerce. XSIGHTS employs experienced UX  specialists to come up with useful suggestions to maximize the interface experience of a website, ATM machine or mobile application. For more information, please contact us.

Car Clinics

XSIGHTS has extensive experience working in the automotive industry, through Car Clinics. Car clinics are excellent and unique occasions during which drivers get an opportunity to test new features of a vehicle. These clinics are set in large studios to which drivers are invited to give feedback about both the interior and exterior features of each  vehicle. For more information, please contact us.