Category: Featured | 13 January 2020
Barbara’s first Rich Thinking® white paper on women and finance, based in part on a quantitative survey of 1,000 Canadian women, was self-published 10 years ago. For the next nine years, her research methodology was primarily interview based — she conducted more than 800 of them, in fact — and qualitative. From that dataset, she distilled the top three findings in November 2019.
Although 800 interviews collectively make up a robust and statistically useful data source, they span 10 years and the questions differ each year. So partly in honor of the first Rich Thinking paper and also to ask some more sweeping questions, Barbara and Duncan conducted a quantitative online survey designed by Çiğdem Penn of XSIGHTS.
Category: Featured | 9 July 2019