Ad Test is a tool that used to evaluate the effectiveness of an advertising campaign. These tests measure the impact of the advertisement on the target audience, assess the level of perception, and understand...
A customer satisfaction survey is a tool used to evaluate the level of satisfaction of a company’s customers with its products or services. These surveys consist of structured questions designed...
An employee satisfaction survey is a tool used by organizations to evaluate the opinions and feelings of their employees regarding their work environment, tasks, management style, and overall job satisfaction....
What is Ethnographic Research?
Ethnographic research is a research method used in social sciences and anthropology. This method involves in-depth and participatory observation to understand the behaviors,...
International research is a critical tool for understanding and addressing global issues. Conducted with data from various countries and cultures, this research helps to make better decisions for policymakers,...
A focus group is a discussion conducted with a small group of usually 6-10 people under the guidance of a moderator, aimed at gathering in-depth information on a specific topic. This method is used to...
Online focus groups are small group discussions conducted over the internet to gather in-depth information on a specific topic. This method allows participants from geographically dispersed locations to...
Customer segmentation is a method used by companies to better understand their target market and develop customized marketing strategies for different customer groups. This method is important for increasing...
2024 Women and Employment Research, conducted in partnership with TurkishWIN, XSIGHTS Research&Consultancy, and TED University that aims to raise awareness about women and employment issues. It covers...
In today’s world, analytical methods and tools are being used to make decision-making processes more efficient and effective. One such tool is impact analysis. Impact analysis is a method used to...
