In today’s world, analytical methods and tools are being used to make decision-making processes more efficient and effective. One such tool is impact analysis. Impact analysis is a method used to...
Brand Loyalty, also known as customer loyalty, refers to the commitment and repeated purchase behavior of customers towards a brand. Loyal customers continue to choose a brand’s products or services...
Market research is a systematic process conducted by a company or entrepreneur to gather, analyze, and understand information about their target market. This process is carried out in order to understand...
Brand awareness plays a crucial role in today’s competitive marketplace. It refers to the extent to which consumers are familiar with a particular brand and can recognize it. In this article, we...
Brand Positioning is the process of determining how a brand is perceived in the minds of consumers and how it is presented to the target audience. In today’s competitive business world, it is crucial...
In today’s competitive business environment, having a strong corporate reputation is of great importance for brands. Corporate reputation refers to the perception, credibility, and trustworthiness...
Following Turkey’s disastrous earthquake in April, I am often asked how people can still vote for the ruling AK Party. I would like to answer this question here. As some of you may have followed, we recently...
Perfectionism or Excellence
Perfect! Perfect beauty, perfect intelligence, perfect job, perfect marriage… What a wonderful word! Or is it? Let me start by letting you know that perfectionism is a pathology,...
Do you love your parents? Kids? Friends? Leaders? Does your love towards the precious ones makeyou blind towards their shortcomings? How real is your love? Interested, then keep reading as I try totackle...
I am often asked; how did you do it? How did you manage looking after three kids and XSIGHTS? Well, it was a journey… On the occasion of the World Women’s Day, I would like to share my five...
