Market Feasibility
XSIGHTS provides reliable strategic market research reports that analyze corporate risks and opportunities, and asses consumer demand, competitive advantages, and key sales and marketing channels in increasingly competitive market conditions. XSIGHTS offers a multi-disciplinary perspective, uses both qualitative and quantitative data for start-ups as well as venture capitalists and angel investors. XSIGHTS won an award for its work for a start-up with this type of research. For more details please contact us.
Market Size Estimation
XSIGHTS supports its clients with reliable market research studies which determine the current market size, competitors’ market shares as well as new market opportunities. XSIGHTS is also experienced in preparing these reports before Initial Public Offerings (IPO). XSIGHTS uses triangulation methodology for this type of research. For more information, please contact us.
Market Entry
Being able to analyze opportunities and one’s competition is key to making the right strategic decisions when entering a new market. With both national and international experience, XSIGHTS minimized the risks of entering new markets for its clients. XSIGHTS uses triangulation methodology for this type of research. For more information, please contact us.
Category Insight Surveys
XSIGHTS conducts Category Perception Surveys to support its clients’ understanding of the demographic, behavioral and psychological dynamics of consumers in specific product or niche sectors. XSIGHTS is experienced in using qualitative methodologies for grasping key insights for established as well as new categories of products. XSIGHTS uses Jung’s Archetypes for this type of research. For more information, please contact us.
Usage and Attitudes Survey (U&A)
XSIGHTS Research and Consultancy brings consumers one step closer to companies by following changing consumer habits as well as discovering purchase propensity for new categories. With U&A Surveys, XSIGHTS is able to define consumers’ attitudes about a specific product, their usage, their propensity to purchase certain brands and their perceptions about the product. For more information, please contact us.
Customer Segmentation
Segmentation studies differentiate customers into distinct and homogeneous groups. Segmentation helps companies to develop the right strategy for each segment and determines how to target them more explicitly. For more information, please contact us.
Price Sensitivity Surveys
XSIGHTS uses Conjoint Analysis and/or Van Westendorp methods to determine the right pricing strategy. These important surveys ensure that our clients strike the right balance with customers and win over the competition. For more information, please contact us.