Our Founder Çiğdem Penn, in this video series she would like to share couple of essential fact about research.
Çiğdem Penn | Market Research and Leadership| Xsights
Xsights Research and Consultancy Founder Çiğdem Penn, In this video series she would like to share couple of essential fact about research.
For research which makes a difference, we have to start seeing market research as a leadership function rather than a support one. As in leadership; a strong market research requires an inspiring vision, a strong strategy, a loving protection and plenty of wisdom.
Çiğdem Penn | The Aim of the Research- Its Vision |Xsights
Xsights Research and Consultancy Founder Çiğdem Penn, In this video series she would like to share couple of essential fact about research.
The aim of the research should be based on a theory of change. The aim of any research should be clear from the very beginning and targeted towards a specific vision. This vision can be about a new discovery, a new product, a new market or a new way of service delivery. It can be about optimisation, on improving current products or practices; or it can be simply about measuring what has been achieved and coming up with a honest assessment. Whatever the vision of the research may be, it has to be pro-active, in line with macro developments and should inspire everyone involved in the research, including the respondents.
Çiğdem Penn | The Methodology of the Research – Its Strategy | Xsights
Xsights Research and Consultancy Founder Çiğdem Penn, In this video series she would like to share couple of essential fact about research.
The methodology of the research is where you decide on how to collect data, which methods to use, which data collection instruments to use. We can use qualitative or quantitative methods or have a go at big data analysis. For anything about pricing, market entry, segmentation, feasibility, you must include quantitative methods, and for anything about creativity, innovation, exploration, qualitative methods should be used. There is indeed a simple rule about it; quantitative methods for the matter of mind, and qualitative methods for the matter of heard.
Çiğdem Penn | Data Protection and Quality Checks – Protection | Xsights
Xsights Research and Consultancy Founder Çiğdem Penn, In this video series she would like to share couple of essential fact about research.
It is therefore a researcher’s first responsibility is to his / her respondents. All personal information should be kept in the strictest confidence and should not be shared with third parties. Anyone who conducts any research should abide by local and international Data Protection Acts. The data protection does not end with confidentiality and the safety of the data; we researcher should make sure that data collected is of high quality is consistent and reliable and is collected in good faith. Quality controls, call backs, consistency checks are some of the most basic methods of making sure that your data is high quality.
Çiğdem Penn | Analysis – Wisdom of the Research | Xsights
Xsights Research and Consultancy Founder Çiğdem Penn, In this video series she would like to share couple of essential fact about research.
Analysis is the most fun part of any research, making sense of the data, telling its story, putting the pieces together and coming up with valuable insights is what helps research to make a difference. A strong researcher should not stop at analysis; simple statistical tools or a rough summary of transcripts. He or she should provide synthesis, draw the big picture and then come up with suggestions for actions and valuable insight which will facilitate the vision of the research to be executed in the relevant economic or social context. To do so, a researcher above all, should invest in his / her own intellect and learn continuously.