Our People


Çiğdem Penn

Position: General Manager

Çiğdem Penn is an experienced researcher with nearly twenty years of expertise in both quantitative and qualitative research methodologies. She is well versed in both high-profile and international projects. A graduate of the London School of Economics and Political Science, Çiğdem started her career in management consulting, with a focus on change management. She moved into market research, working for two of the largest agencies in the UK. In 2004, Çiğdem started her own research consultancy, XSIGHTS in London and opened a Turkish branch in 2010. She has been delivering results-driven research and consultancy projects ever since. In 2020, Çiğdem Penn was awarded the ‘Making a Difference Award’ by the ESOMAR Foundation for her work contributing towards UN Sustainability Goals through market research.
Çiğdem is a member of ESOMAR and the Turkish Researchers Association. Mrs. Penn is the founding president of the Turkey and Nepal Business Council at DEİK and an advocate for women’s participation in the economy. Çiğdem has delivered several speeches to inspire young women to stay in the workforce through TURKISHWIN and other women’s networks. She is fluent in both French and English.
Çiğdem, a mother of three, has lived in London, Kathmandu and is now based in Turkey. She enjoys frequent travel and asking questions.