This report presents the latest findings on how recent political changes in Syria are shaping the perceptions, attitudes, and future plans of Syrians living in Türkiye. Based on face-to-face surveys with...
Every crisis brings the same question to the boardroom: “Where should we cut first?” Too often, the answer is marketing. Having worked with brands across industries for more than 25 years, I have seen...
In our previous article, we highlighted why marketing should not be treated as an expendable cost during crises but rather as a strategic investment in the future. We emphasized how silence weakens brands,...
Impact analysis is a method used to measure the effects of a policy, program, project, or activity on society, economy, environment, and target audiences. This analysis helps decision-makers understand...
In today’s business world, employee satisfaction is recognized as a key driver of both individual and organizational success. It plays a crucial role in reducing turnover, increasing productivity, and...
Product development is a comprehensive and systematic process that transforms an idea into a tangible product. The initial phase focuses on generating ideas and evaluating whether these ideas address a...
In today’s competitive era, understanding target audiences is crucial for companies to make informed decisions. Focus group research is one of the most effective qualitative research methods in this regard....
Ad Test is a tool that used to evaluate the effectiveness of an advertising campaign. These tests measure the impact of the advertisement on the target audience, assess the level of perception, and understand...
A customer satisfaction survey is a tool used to evaluate the level of satisfaction of a company’s customers with its products or services. These surveys consist of structured questions designed...
An employee satisfaction survey is a tool used by organizations to evaluate the opinions and feelings of their employees regarding their work environment, tasks, management style, and overall job satisfaction....
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