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Syrians in Türkiye and the New Political Era: Perceptions, Attitudes, and Expectations
2 October 2025
This report presents the latest findings on how recent political changes in Syria are shaping the perceptions,...
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In Times of Crisis, Silence is Costly: Why Marketing Matters More Than Ever
22 September 2025
Every crisis brings the same question to the boardroom: “Where should we cut first?” Too often, the answer...
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From Panic to Planning, From Silence to Strategy: Three Brand Examples of Leveraging Communication in Times of Uncertainty
22 September 2025
In our previous article, we highlighted why marketing should not be treated as an expendable cost during...
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Perception Research on Sports and Sports Branches
16 May 2025
In 2022, XSIGHTS conducted a research study titled “Perceptions of Sports and Sports Disciplines...
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Woman and Employment Survey in Turkey
16 April 2025
Woman and employment survey in Turkey 2025 was conducted with the aim of raising awareness on issues...
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Turkish Woman Leaders in The United States
3 April 2025
Çiğdem Penn, XSIGHTS Founder, has been the guest of TurkNetwork Magazine as one of the powerful Turkish...
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Customer Satisfaction in the Omnichannel Era: How to Ensure Consistent Quality?
2 April 2025
In today’s competitive business landscape, customers interact with brands through multiple channels,...
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Data-Driven Decision Making: How to Ensure Sustainability and Resource Efficiency through Impact Analysis?
2 April 2025
Impact analysis is a method used to measure the effects of a policy, program, project, or activity on...
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Colors and Brand Perception: The Power Behind Consumer Preferences
2 April 2025
Colors have a critical role in consumer psychology and brand perception. The right use of color strengthens...
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Happy Employees, Successful Companies: The Power of Employee Satisfaction
2 April 2025
In today’s business world, employee satisfaction is recognized as a key driver of both individual and...
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